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Business Upturn
5 days ago
- Business
- Business Upturn
Firstsource Launches Gigsourcing Platform to Transform the Future of Work
By PR Newswire Published on May 29, 2025, 18:09 IST MUMBAI, India , May 29, 2025 /PRNewswire/ — Firstsource Solutions Limited (NSE: FSL) (BSE: 532809), a leading global provider of transformational solutions and services and an RP-Sanjiv Goenka Group company, has announced the launch of the Firstsource Gigsourcing Platform, a next-generation crowdsourcing solution designed to revolutionize how enterprises leverage the gig economy. Part of the Firstsource relAI™ suite of AI-powered solutions, the Gigsourcing Platform connects businesses with skilled, on-demand global talent. It enables cost-effective, flexible, and scalable workforce models—helping organizations streamline talent management, boost operational efficiency, and stay competitive by addressing challenges in gig worker acquisition, management, and coordination. Ritesh Idnani , Managing Director & Chief Executive Officer at Firstsource, shared, 'The Firstsource Gigsourcing Platform marks a pivotal milestone in our UnBPO™ journey, reimagining how enterprises operate and scale. As work becomes more decentralized and digital, our ability to blend AI-powered virtual agents, domain expertise, and a global freelance talent pool, empowers clients to move faster and smarter. This isn't just about workforce flexibility—it's about creating an entirely new operating model. We're committed to driving non-linear growth and measurable transformation for our clients, and this platform is a core enabler of that mission.' The platform offers an intuitive experience for both, enterprises and independent professionals: For businesses , the platform streamlines project creation, gig worker onboarding, and performance tracking, ensuring scalable execution and superior outcomes. , the platform streamlines project creation, gig worker onboarding, and performance tracking, ensuring scalable execution and superior outcomes. For gig workers, it offers seamless registration, project discovery, and automated payments, delivering a frictionless and rewarding work experience. Hasit Trivedi , Chief Digital & AI Officer at Firstsource, added, 'The Firstsource Gigsourcing Platform represents the convergence of AI, digital platforms, and workforce innovation. It goes beyond just connecting businesses with gig workers – we are building a digitally intelligent, hyper-agile ecosystem. AI-led matching, workflow orchestration, and secure integrations make it a robust sourcing engine. This platform will fundamentally reshape how work is disaggregated, how sourcing is diversified, and how scale and precision are delivered. We see gig sourcing becoming a critical pillar of enterprise transformation – redefining workforce agility in the AI era and building the future of work.' The Firstsource Gigsourcing Platform delivers unparalleled benefits with functionalities like: Compliance-first onboarding: alignment with regional regulations and standards. alignment with regional regulations and standards. Comprehensive Control: efficient management of user groups roles, access, and notifications. efficient management of user groups roles, access, and notifications. Qualification Tests: qualified freelancers selected with pre-requisite tests. qualified freelancers selected with pre-requisite tests. Gig worker Onboarding: simplified freelancer integration, including from external partners. simplified freelancer integration, including from external partners. Third-Party Integration: single sign-On (SSO) enabled for streamlined operations. single sign-On (SSO) enabled for streamlined operations. Effortless Payments: hassle-free payment processes for gig workers. Additionally, the platform's SaaS capabilities provide: Private Instance: enabling organizations to create their own exclusive freelancer crowd. enabling organizations to create their own exclusive freelancer crowd. Insourcing Flexibility: facilitates internal resource allocation within the organization. This launch follows Firstsource's recent introduction of Agentic AI Studio, reinforcing Firstsource's commitment to transforming the future of work through innovation. Together, the Gig Sourcing Platform and Agentic AI Studio form a comprehensive foundation to reimagine how work is sourced, executed, and scaled. About Firstsource Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL) (BSE: 532809) (Reuters: (Bloomberg: FSOL:IN), is a global leader providing transformational solutions and services spanning the customer lifecycle across Healthcare, Banking and Financial Services, Communications, Media and Technology, Retail, and other diverse industries. With a global footprint across US, UK, India , Philippines , Mexico , Romania , Turkey , Trinidad & Tobago , South Africa , and Australia , we 'make it happen' for our clients, solving their biggest challenges with hyper-focused, domain-centered teams and cutting-edge tech, data, and analytics. Our inch-wide, mile-deep practitioners work collaboratively, leveraging UnBPO™ – our differentiated approach to reimagining traditional outsourcing – to deliver real-world, future-focused solutions that drive speed, scale, and smarter decision, turning transformation into tangible results for our clients. ( Logo: View original content: Disclaimer: The above press release comes to you under an arrangement with PR Newswire. Business Upturn takes no editorial responsibility for the same. PR Newswire is a distributor of press releases headquartered in New York City.
Business Standard
23-05-2025
- Business
- Business Standard
Firstsource and Sanas partner to redefine customer conversations with AI
PRNewswire Mumbai (Maharashtra) [India], May 23: Firstsource Solutions Limited (NSE:FSL) (BSE:532809), a leading global provider of transformational solutions and services and an RP-Sanjiv Goenka Group company, has partnered with Sanas, provider of the world's first real-time speech understanding platform, to enable next-level customer conversations powered by AI. Aligned with Firstsource's UnBPO™ philosophy, the integration of Sanas' Real-Time Accent Translation technology marks a strategic leap in AI-first customer experience. This seamless, speech-to-speech solution eliminates accent and language barriers--enhancing clarity, reducing cognitive strain, and empowering agents to connect with global customers more confidently and effectively. As AI moves from pilot to performance, early adopters are already seeing the impact--128% more likely to report high ROI from their AI tools in CX. By embedding intelligent, unobtrusive tech into day-to-day operations, Firstsource is unlocking scalable, measurable value--boosting agent productivity, strengthening conversations, and delivering next-gen CX outcomes at speed and scale. "At Firstsource, we seek partnerships that reflect our commitment to smart, scalable transformation--solutions that deliver maximum impact with minimal friction, improving both experience and outcomes. Our collaboration with Sanas is a powerful expression of the UnBPO™ philosophy: leveraging intelligent, human-centric technology to elevate performance and ROI. "The Customer Experience (CX) landscape is undergoing a fundamental shift--from cost efficiency to outcome-driven impact. With Sanas' AI-powered Real-Time Accent Translation, we are enabling more inclusive, fluid customer conversations -- irrespective of who the customer is -- a consumer, a student, or a patient -- without the need for hardware changes or system overhauls. It is an innovation that works in the background but transforms everything. "This is the Future of Work in action--a seamless human-AI partnership where technology enhances connection, boosts responsiveness, and empowers agents to perform at their best," said Ashish Chawla, President - CX and Consulting at Firstsource. The technology is industry-agnostic, enabling a host of benefits for enhanced communication across diverse industries. Early implementations of this technology in other enterprises have demonstrated significant performance results: * 17% average increase in sales efficiency * 21% improvement in Net Promoter Score (NPS) at a Fortune 20 global tech company * 18% average reduction in AHT * Zero instances of customers asking to speak with another agent * 22% average boost in Customer Satisfaction (CSAT) * 95% agent adoption rate "We're thrilled to partner with Firstsource to bring Sanas' Real-Time Accent Translation technology to their global operations. This collaboration marks a major milestone in our mission to make communication more inclusive and effortless. Our groundbreaking AI technology, combined with Firstsource's customer-first approach, enables contact center agents to have clearer, more effective conversations--regardless of accent or geography. Together, we are setting a new standard for exceptional agent and customer experiences alike," said Sharath Keshava Narayana, CEO and co-founder, About Firstsource Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL) (BSE: 532809) (Reuters: (Bloomberg: FSOL:IN), is a global leader providing transformational solutions and services spanning the customer lifecycle across Healthcare, Banking and Financial Services, Communications, Media and Technology, Retail, and other diverse industries. With a global footprint across US, UK, India, Philippines, Mexico, Romania, Turkey, Trinidad & Tobago, South Africa, and Australia, we 'make it happen' for our clients, solving their biggest challenges with hyper-focused, domain-centered teams and cutting-edge tech, data, and analytics. Our inch-wide, mile-deep practitioners work collaboratively, leveraging UnBPO™ -- our differentiated approach to reimagining traditional outsourcing -- to deliver real-world, future-focused solutions that drive speed, scale, and smarter decision, turning transformation into tangible results for our clients. ( About Sanas Sanas provides the world's first Real-Time Speech Understanding Platform powered by its patented AI technologies. Born from a mission to power a kinder, more compassionate world, Sanas is pioneering a revolution in human connection by making global, real-time communication more inclusive. Today, Sanas offers Real-Time Accent Translation and Two-Way Noise Cancellation. Founded in 2020, Sanas is led by a team of exceptional co-founders, including CEO Sharath Keshava Narayana and CTO Shawn Zhang. (
