8 hours ago
Bold new look, same trusted power: Engen Xtreme launches premium performance
The new Engen Xtreme packaging delivers more than visual impact.
Engen has unveiled a bold new look for its Xtreme lubricants range, reinforcing its position as a premium solution for South African motorists.
Designed to meet the demands of local roads and climate, the reimagined Xtreme range offers superior performance, advanced protection, and innovative packaging tailored for both professionals and everyday drivers.
A premium product for a premium experience
The enhanced Engen Xtreme lubricants range features the latest additive technology that enhances engine efficiency, reduces wear, and prolongs vehicle lifespan. Setting a new benchmark in the category, Engen Xtreme delivers real value to mechanics, petrolheads, and motorists who demand high-performance lubrication solutions.
'We've elevated Engen Xtreme from a great product to a supreme offering for the automotive sector,' says Unathi Fani, Engen's technical advisory manager. 'Our goal is to provide South Africans with a high-performance lubricant that exceeds their expectations.'
A premium look for a premium product
The new Engen Xtreme packaging delivers more than visual impact. It is engineered for both the workshop and the consumer, with improved handling, impactful labelling, and built-in anti-counterfeit features that prioritise confidence and convenience.
'Engen Xtreme is more than an update to the label — it's a renewed promise to deliver premium protection in a proudly South African product, for South Africans,' adds Melissa Graham, Indirect Sales Marketing Manager at Engen. 'This relaunch celebrates our commitment to performance, innovation, and packaging that speaks directly to the needs of South African mechanics and motorists alike.'
Built for South African roads — and South African pros
With the average age of vehicles on South African roads around eleven years, many cars still rely on internal combustion engines. Engen Xtreme is specifically formulated to protect high-mileage engines while meeting the requirements of modern European, Asian, and African car brands.
Available in Standard S8, Premium S10, and Prestige S15 grades, Engen Xtreme lubricants provide superior protection against wear and corrosion, keeping engines clean and efficient. The advanced formulation sustains maximum oil and engine performance, even as the oil ages, improving power conversion and fuel savings.
'As vehicle engine design advances and fuel efficiency becomes a priority, the new Xtreme range has evolved to meet these demands,' says Mario Vester, Engen's automotive product manager. 'Using the latest lubricant technology, it guarantees quality for everything from trusted high-mileage workhorses to modern high-performance vehicles, ensuring superior protection and peace of mind.'
Designed for South African conditions
Engen Xtreme remains a 100% tested, locally manufactured lubricant produced in KwaZulu-Natal. Its formulations are designed to withstand South Africa's unique driving conditions – from congested urban traffic to extreme temperatures and rugged terrain – ensuring optimal performance no matter the journey.
'We understand the challenges South African motorists face, from fluctuating temperatures to stop-start traffic,' notes Vester. 'That's why Engen Xtreme is tailored to deliver the best possible protection for everything that South African roads can throw at a car.'
New packaging, same trusted quality
As part of the rebrand, Engen Xtreme features modernised packaging designed for usability and sustainability. The packaging includes anti-counterfeiting measures, enhanced dispensing mechanisms, and clearer labelling, making it easier for mechanics and vehicle owners to identify and use the right product with confidence.
The bottles now include Post-Consumer Recycled (PCR) materials, reflecting Engen's drive toward sustainable innovation. Durable, functional and future-ready, the updated packaging supports responsible manufacturing without compromising performance.
Commitment to local manufacturing
Engen Xtreme lubricants have been proudly manufactured in South Africa for over 25 years, reinforcing Engen's long-standing investment in local production. This commitment delivers world-class lubrication solutions – made by South Africans, for South African professionals.
A strong start
The reimagined Engen Xtreme range was introduced at a high-impact showcase event at The Galleria in Sandton, where industry professionals, mechanics, and key media were treated to an immersive product experience. Attendees had the opportunity to engage with Engen's technical specialists during a live panel discussion and view hands-on product demonstrations that highlighted formulation and packaging innovations.
With its bold new identity and evolved formulation, the Engen Xtreme relaunch has set the tone for a strong brand presence in 2025 – one built to go the distance in performance, protection, and local pride.
The new Engen Xtreme lubricants are now available at authorised Engen retailers and service stations nationwide.
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