a day ago
- Entertainment
- Time of India
Shemaroo Entertainment's new ad speaks a father's unspoken love
HighlightsShemaroo Entertainment honors fathers through the #UnderHisUmbrella campaign, emphasising their quiet resilience and selfless love, depicted in a moving film where a father steps out from under an umbrella to protect his family from the rain. Arghya Chakravarty, chief operating officer of Shemaroo Entertainment, highlights that the campaign celebrates fathers who often remain in the background, showcasing their strength and love through small acts of care. Anuja Trivedi, chief marketing officer of Shemaroo Entertainment, explains that the campaign aims to emotionally connect with audiences by recognizing the understated yet profound role fathers play in households, using the umbrella as a powerful metaphor for security and warmth.
Some heroes don't wear capes. They simply raise their hands to shield us from life's storms — quietly, lovingly and without ever asking for anything in return. This Father's Day,
Shemaroo Entertainment
turns the spotlight on these everyday heroes through its new campaign film, #UnderHisUmbrella, a moving celebration of a father's quiet resilience and selfless love.
The campaign paints a simple yet deeply stirring picture. The film, set on a rainy day, captures a subtle yet powerful moment: a father steps out from under the umbrella, choosing to get drenched so that his wife and daughter can stay dry. A small, selfless act that speaks volumes. It becomes a perfect metaphor for fatherhood, where love is not shown through grand gestures, but through silent sacrifices. Because that's what fathers do.
Speaking about the campaign, Arghya Chakravarty, chief operating officer,
Shemaroo
Entertainment, said, 'With #UnderHisUmbrella campaign, we continue that legacy, celebrating the fathers who often remain in the background yet form the backbone of the family. Their strength lies in their silence and their love in small acts of care. This campaign is a tribute to that unspoken emotional bedrock.'
Unlike many celebratory campaigns that center around overt gratitude, this one gently urges viewers to feel, remember, and recognise. It's designed to stir a memory— when he protected you, drove silently through the night, or was simply there with a quiet presence that always meant safety, the company stated in a press release.
Anuja Trivedi, chief marketing officer, Shemaroo Entertainment, further added, 'From a strategic perspective, this initiative allows us to connect deeply with our audience on an emotional level. We recogniae the profound yet often understated role that fathers play in every household. The #UnderHisUmbrella campaign is our way of celebrating that universal truth. The visual metaphor of an umbrella represents security, warmth, and selflessness. By bringing this to life in a relatable context, we hope to spark recognition and appreciation for the unsaid ways fathers protect and nurture.'
This Father's Day, by transforming everyday moments into powerful metaphors, Shemaroo Entertainment strengthens its emotional bond with audiences and continues its legacy of stories that heal, connect and endure. Shemaroo Entertainment's campaign conveys that when a father smiles, it's not just a moment of personal joy, it's a reflection of harmony, strength and hope in every household. It's in that smile that Shemaroo Entertainment's brand philosophy,
India Khush Hua
, truly finds its meaning, the company added.
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