15-05-2025
Sidemen YouTube collective launches venture capital firm
The Sidemen, Europe's largest YouTube collective with more than 150 million followers and 50 billion views across all its social media channels, has co-founded Upside, a venture capital firm backing consumer tech start-ups.
The group formed in 2013 and is best known for producing hugely popular videos of its members taking part in challenges, sketches and video games commentaries.
Those members have now invested some of their own money in a firm called Upside VC, which has made 12 investments of between £100,000 and £500,000 in companies including Howbout, a social calendar app to share schedules with friends; Mile, a membership app offering deals on luxury products and services; and Nimbi, which makes plastic-free razors.
As well as financial backing, Upside's portfolio companies will also
