Latest news with #UrbanAir
Associated Press
22-05-2025
- Entertainment
- Associated Press
Beat the Heat: Urban Air Launches "Unlimited Play Summer Pass" for 120 Days of Nonstop Fun
Guests who purchase before Memorial Day will receive an extra month of unlimited play for FREE DALLAS, May 22, 2025 /PRNewswire/ -- Urban Air Adventure Park, the nation's largest indoor adventure park operator and part of Unleashed Brands, is turning up the fun this summer with the launch of its 'Unlimited Play Summer Pass' – offering 120 days of unlimited play starting at just $59.99. After the strong success of last summer's Summersational Play Pass, Urban Air is back with even more value for families. For a limited time, guests who purchase before Memorial Day – Monday, May 26 – will also receive an extra month of unlimited play for FREE. Perfect for keeping kids active, engaged, and out of the heat, the 'Unlimited Play Summer Pass' is available now nationwide and offers families unbeatable value. Pricing ranges from $59.99 to $109.99, depending on location, with no blackout dates and daily access to the park's top attractions. Summer Pass members also get exclusive food and beverage deals at the Urban Air Café all summer long. 'Our guests loved last year's Summersational Pass, and this year we wanted to go even bigger with our Unlimited Play Summer Pass,' said Kyle Martin, Chief Marketing Officer at Urban Air. 'With rising temperatures and growing demand for screen-free activities, we're proud to offer families an affordable, exciting option where kids can be active, explore, and have fun every single day.' Urban Air Adventure Park's 200+ locations nationwide feature a diverse lineup of attractions, including Sky Rider, Adventure Slides, air court, warrior course, climbing walls, trampolines and more— all in a safe, climate-controlled environment ideal for beating the summer heat. Open seven days a week, Urban Air is the go-to destination for families seeking affordable, action-packed fun all summer long. The 'Unlimited Play Summer Pass' can be purchased online or in-park at Families who act fast will lock in an entire season of adventure for the price of just a few visits. Urban Air is part of the Unleashed Brands family, which includes other leading youth enrichment concepts such as The Little Gym, Water Wings Swim School, Snapology, Sylvan Learning, XP League, Class 101, and Premier Martial Arts. Together, these brands help kids learn, play, and grow. To explore franchising opportunities with Urban Air, visit About Urban Air Adventure Park Urban Air Adventure Park is the Nation's #1 destination for family fun, featuring a variety of attractions perfect for all ages. The award-winning national franchise brand is the largest adventure park operator in the world with more than 350 parks open or under development. Urban Air, founded in 2011, was in search of a higher purpose to help kids have fun while achieving activity goals that enhance their social and physical skills. For more information visit About Unleashed Brands Unleashed Brands currently includes portfolio brands Urban Air,The Little Gym, Sylvan Learning, Snapology, XP League, Class 101, Premier Martial Arts. It was founded to curate and grow a portfolio of the most innovative and profitable brands that help kids learn, play, and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform and know-how for scaling businesses focused on serving families. Its mission is to impact the lives of every kid by providing fun, engaging, and inspiring experiences that help them become who they are destined to be. For more information, please visit View original content to download multimedia: SOURCE Unleashed Brands
Yahoo
08-05-2025
- Business
- Yahoo
‘For every AI, there's an NFT': Burger King's ex-CMO shares lessons learned
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. During Pat O'Toole's two-year stint as chief marketing officer of Burger King, the fast-food chain leaned into artifical intelligence-powered customization, gamified its loyalty program and looked to extend the shelf life of viral successes. All of those tactics could prove helpful as O'Toole embarks on a new journey as CMO of Unleashed Brands, a youth-enrichment company with a portfolio of brands that includes Urban Air Adventure Park, The Little Gym and Sylvan Learning. The executive, who spent nearly 15 years at PepsiCo, including a stint as CMO of Mountain Dew, brings experience in brand strategy, innovation and franchise marketing to Unleashed Brands, explained Founder and CEO Michael Browning, Jr. 'Marketing is at the core of Unleashed Brands' growth and we have ambitious goals for 2025 that rely on leveraging data-driven insights and innovative strategies to move our brands forward,' Browning, Jr. said in a press release announcing the appointment. Marketing Dive caught up with O'Toole about how his new role compares to his previous ones, how he's approaching AI and how CMOs must navigate risks as the position continues to evolve. The following interview has been edited for clarity and brevity. PAT O'TOOLE: It is and it isn't. It's bringing a lot of consumer focus and consumer centricity to young, evolving brands, and some older, more established brands. You really learn and develop consumer centricity when you're in the companies that I've worked at, and so that's always going to be at the forefront. What's interesting about this [role] is, you've got your users of the brand, the kids, and then you also have decision makers, or co-users of the brand in some cases. Parents come to Urban Air as well, but they have a very different experience than their kids. What are the different drivers there? At Pepsi, we used to talk about Doritos as you have to win the shopper mom at Kroger, but you have to have your consumer, teens, in the case of Doritos, asking for that product. There are definitely similarities there, but the decision-making process is very different. The hundreds of QSR occasions that a consumer has in a year are much different than the weekend-centric occasions that we have in a brand like Urban Air or the really deep decision making and the higher-involvement decision making that goes into signing up for a tutoring program at Sylvan. The fun part about this job is finding the intersection of how the brands hang together, and how we build strength in one brand and translate that strength across our brands. So if you have an amazing experience at Urban Air, but you're also looking for something else that's going to help build their confidence and their social skills, this company has Little Gym or Premiere Martial Arts. Look at some of the great houses of brands that have these trust marks — that's what we're looking to build here. [Unleashed has] added one to two brands every year over the past several years, and as you bring them in and integrate them, you get better at it each time, and you find the efficiencies that exist. Some are right there in front of you, and some are a little bit more difficult to find. We start from a creative standpoint with our agency roster and our in-house creative team. How do we most efficiently get that work set up and then find creative best practices? We have a shared services model, and then the brand teams as well. How do you set up the teams from a marketing perspective to unlock creative best practices, to work with partners that they can carry across all brands? As we get more scale with media partners, media buying efficiency is a big unlock that we can have. How do we reach consumers at scale? Some of the things that we're looking to build are the platforms that we need to invest in so consumers can more easily move between our brands. We look at best practices. We love what Marriott is doing with Bonvoy. Whether or not it's loyalty or just one destination that you go to for all of the brands, we think that's going to be an important thing to build as we not only try to bring all of our brands forward to interested consumers, but also as we bring new brands into the portfolio, to be able to quickly plug them in to our systems. I've been a part of a lot of the things that have been in the hype cycle in marketing. I might have done some stuff in the metaverse or some consumer facing NFT program. As I look at this, it's different. How do you sort through all the data that we have? Just at Urban Air alone, we have 20 million visitors a year, and that probably equates to about 10 million families. How do we learn as much as we can about those families across all of our brands, and how do we use tools like AI to really hone our insights and personalize connections? As families start to move across our brands, we can understand [them] better than most companies out there because of the types of relationships that we have. We have high household penetration brands like Urban Air, but then you also have high frequency brands like Little Gym. New moms have kids for the first time and they get their kids into Little Gym, and it's a great way for moms to connect with other moms as they're entering a new life phase. We're collecting insights on moms, on kids, on family dynamics, and AI is going to help us really not only understand and segment those families, but communicate with them and anticipate their needs. From me personally, you'll see fewer Million Dollar Whoppers or custom jingles, and you'll see a lot more using AI to help us understand and engage with our consumer base. The marketing function is changing, largely because of advances in technology in the media landscape. I think it's evolving more than any of the other C-suite jobs out there. With the rate in which it's changing, it's our job to stay on top of what's happening in the marketplace and really be smart about how we understand it. What's changing is you have to be a technologist, and you have to always be looking to learn and understand how to adapt and integrate technology into what you're doing, and then how do you thoughtfully bring it into your organization and align your other stakeholders, both in the C-suite and across the organization. What matters to our business? What's going to impact it? How do we thoughtfully experiment? How do you really embrace your CFOs, your CEOs? I always talk about the 70-20-10 [rule], the way we looked at things at PepsiCo: Seventy percent is going to be what we know is tried-and-true and works for this business. Twenty percent is what we call validated, new things that we're probably on the cutting edge of. Maybe it's an AI now, or TikTok or even influencers. It's becoming part of our mix, and will probably become part of that 70% that we know works. And then there's that 10% where you invest resources, whether it's time or people, into that next thing that's in the vanguard and the frontier. You can't just do that on a marketing island. It is a different frontier, and I think the CMO has an important job building consensus and being the advocate for some of the change that's happening in the consumer landscape. Marketers [are used] to being accused of wasting money and jumping into pet projects, and you really have to lay out why we're doing this. There was a reason behind my ventures into NFTs and my ventures into the metaverse. It's really important that people don't see it and think, 'There goes marketing, trying to do something cool to get an article written about us.' It's more about thoughtfully trying to think about how to stay ahead of where consumers are and give ourselves a competitive advantage. For every AI, there's an NFT, so you have to thoughtfully experiment in that space, but also not do it at the detriment of the business that you're trying to build. Sign in to access your portfolio
Entrepreneur
06-05-2025
- Business
- Entrepreneur
Discover the Ultimate in Family Entertainment Franchises with Urban Air
Urban Air Adventure Park offers an exciting, proven business model with multiple revenue streams, including trampoline arenas, climbing walls, ropes courses, and more. Urban Air Adventure Park offers an exciting, proven business model with multiple revenue streams, including trampoline arenas, climbing walls, ropes courses, and more. As a franchise owner, you'll benefit from a nationally recognized brand, comprehensive training, and ongoing support from a team dedicated to your success. Benefits of owning an Urban Air Adventure Park: Explosive Industry Growth: Family entertainment is in high demand, and Urban Air leads the way with innovative attractions and a loyal customer base. Multiple Revenue Streams: From birthday parties to memberships and food & beverage sales, Urban Air parks are designed for year-round profitability. Turnkey Support: Receive expert guidance on site selection, construction, marketing, and daily operations-no prior industry experience required. Community Impact: Create a destination where families and friends gather, celebrate, and make lasting memories. If you're ready to take the next step towards business ownership with a franchise that provides a great financial opportunity along with a way to bring your community together, we invite you to learn more.
Yahoo
24-03-2025
- Yahoo
Waterbury man arrested for allegedly attempting to lure child into SUV
WATERBURY, Conn. (WTNH) — A Waterbury man has been arrested for allegedly attempting to lure an 8-year-old girl into his SUV, according to police. Officers responded to Columbia Boulevard around 7:45 p.m. Sunday after receiving a report of a suspicious vehicle, later identified as a 2019 Honda Pilot. Police said a resident reported that an unknown man approached their 8-year-old daughter while she was outside in the front yard of her home. The suspect, who police said was inside a vehicle stopped directly in front of the home, allegedly attempted to lure the child into the car. According to police, the suspect exited the SUV and opened his trunk. 4 juveniles arrested after fights break out at Urban Air in Orange Police said that when this happened, the child ran into the house and immediately told her parents, who then contacted police. The child was not harmed, according to police. Officers identified the suspect as 37-year-old Christopher Rosa and located him at his home on Rosengarten Drive in Waterbury, where police took him into custody. Rosa was charged with first-degree stalking, second-degree breach of peace and risk of injury to a minor. He was released on a $100,000 bond and is set to be arraigned Monday. Anyone with information regarding this alleged incident or any other alleged incident involving the suspect is asked to call the Waterbury Police Detective Bureau at (203) 574-6941 or Crime Stoppers anonymous tip line at (203) 755-1234. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
