Latest news with #UrbanSophistication
Fashion United
9 hours ago
- Entertainment
- Fashion United
In Pictures: From Gentle Monster to Alhaja, summer's most inventive pop-up shops
By setting up their pop-up shops around the world, brands took advantage of the summer period to meet new consumers and reconnect with their holiday clientele. A perfect opportunity to surprise by testing particularly inventive scenography. From Los Angeles to Paris, via New York and Ibiza, FashionUnited selected six pop-ups that stood out. Gentle monster in Los Angeles At the end of May, South Korean eyewear brand Gentle Monster celebrated its new 2025 collection by collaborating with American doll franchise, Bratz. Among the strong scenographic elements was the giant installation of a Bratz doll, which did not fail to surprise visitors. Pop-up shop Gentle Monster x Bratz. Credits: Gentle Monster, Bratz Alhaja in Paris In June, Spanish jewellery brand Alhaja held a pop-up in the Marais district of Paris. For this first temporary shop, the label partnered with Japanese floral artist Yurika Moriya to enrich the atmosphere. This was the brand's first independent retail experience in France. Pop-up Alhaja in Paris. Credits: Alhaja Pop-up Alhaja in Paris. Credits: Alhaja Pop-up Alhaja in Paris. Credits: Alhaja Jacquemus in Ibiza Among the host of pop-up shops held by Jacquemus, the one in Ibiza, Spain, stood out. In addition to a temporary boutique, the French label opened a 'beach club' there. Jacquemus in Ibiza, Spain. Credits: Jacquemus. Jacquemus pop-up in Ibiza. Credits: Jacquemus. JW Pei in New York In June, Los Angeles-based fashion brand JW Pei opened its first pop-up shop in New York for the official launch of its first ready-to-wear collection. Window display of the JW Pei pop-up in New York (June 2025). Credits: JW PEI JW Pei pop-up in NYC. Credits: JW PEI Scholl in Milan Footwear brand Scholl opened its first pop-up boutique at 65 Corso Garibaldi, in Milan. This opening marked the brand's first own-retail initiative. Scholl pop-up in Milan. Credits: Scholl Scholl pop-up in Milan. Credits: Scholl Urban sophistication in New York At the beginning of June, fashion brand Urban Sophistication opened a pop-up shop in New York for the launch of a temporary artistic experience called 'huNgrY'. While metal scaffolding structured the space, a pizza oven served as a display for one of the brand's best-selling bags. New York pop-up of the brand Urban Sophistication. Credits: Urban Sophistication Urban Sophistication pop-up in New York. Credits: Urban Sophistication This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@
Hypebeast
2 days ago
- Entertainment
- Hypebeast
Urban Sophistication's NYC Pop-Up Pays Homage to Its Big Apple Origins
Urban Sophistication, the lifestyle brand known for its playful blend of design and cultural satire, has arrived in the Big Apple to celebrate its ten-year journey, bringing an art-led pop-up to life titled 'huNgrY'. Siblings Neta and Elad Yam, who started Urban Sophistication in 2015, said, 'huNgrY is a tribute to that original spark—the hunger that shaped US. An homage to the city that ignited Urban Sophistication, where our first installation stood on W 33rd Street and 11th Avenue beneath scaffolding and steel. It's a story of becoming—written in grit, missteps, breakthroughs, and constant construction.' Designed by co-founder Elad Yam, the 'huNgrY' pop-up is an exploration of contrasts, centering on a massive pizza oven housing the brand's red hangbags and a steel dollhouse containing its whimsical phone cases. Within this immersive environment, the label also unveiled its new 'Feeels Nostalgic' collection and unreleased pieces available only at the pop-up. Standout pieces include a collegiate Urban Sophistication 2015 hoodie with ears, boldly striped knitwear, and metallic variants of its roomy handbags. 'Ten years ago, we came to New York to tell the story of Urban Sophistication. We sketched our logo—two stick figures—two of us, with the hope of creating something people could see themselves in. This personal mark became a portrait of all of us,' the duo continued. See the gallery above for a closer look at the installation and photos from the launch party. Until June 23, from 11 am – 7 pm, visitors can pay a visit to the SoHo art installation and pop-up at 152 Wooster Street.
