20-05-2025
Aussies rushing to buy $99 Uniqlo jacket as an affordable dupe to designer Barbour coat
Don't get me wrong, I love designer brands as much as the next person.
But instead of splashing cash, I'm busy hunting down the best dupes, made from high-quality materials that will last for seasons to come.
That's when I discovered the Utility Short Blouson, buried deep into the men's section of Uniqlo, that looked incredibly similar to the best-selling jackets at British Heritage brand Barbour (minus the hefty price tags).
Known for countryside wax coats loved by the royal family, Barbour's signature shapes have grown in popularity, especially as we head into the colder months, with hundreds of shoppers adding the recognisible collared jacket back into their wardrobe.
Rather that forking out a few hundred dollars for the real deal, the similar Uniqlo style ticks all the boxes, without the triple digits.
Complete with a corduroy collar, cuff details, multiple pockets and a checked lining, the Utility jacket comes in three different colours; black, brown or olive, and is the perfect length and shape to wear with a pair of jeans.
The jacket has now gone viral on TikTok, with shoppers showcasing the endless way to wear it.
So if you're in the market for a versatile jacket to wear from the office to evening drinks, consider it found.
Best fashion deals of the week
Click Frenzy Mayhem may be over, but there's still plenty of sales to shop across our favourite fashion brands, and we've been keeping an eye out for the best deals to shop.
From May 21, New Balance is hosting an epic end of year sale with up to 40 per cent off select styles across its lifestyle and performance collections, making it the perfect opportunity to stock up on active essentials.
Those on the hunt for a designer pair of sunnies without the hefty price tag, Sunglass Hut are offering up to 50 per cent off selected sunglasses, across popular brands like RayBan. Simply head into store between May 22 - June 17 to score a steal.
The Iconic -
The Outnet - Up to 65 per cent off Ganni.
Uniqlo -
Sportscraft - 25 per cent off jackets, denim and pants.
Saba - 25 per cent off coats, jackets and knits.