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Time of India
11 hours ago
- Automotive
- Time of India
Hero, Bajaj likely to launch new mass-market electric two-wheelers
HighlightsHero MotoCorp is set to launch two new electric two-wheelers under the VIDA brand next month, likely priced below ₹1 lakh to tap into the mass market. The company aims to achieve monthly EV sales of 25,000 to 30,000 units within two years in order to reach breakeven. Hero's entry into the sub-₹1 lakh segment comes as Bajaj Auto also prepares to relaunch a more affordable Chetak, intensifying competition with Ola and TVS. VIDA recorded 200 percent growth in FY25 with over 32,000 units sold, though Hero still ranks fifth in the electric two-wheeler market behind Ather. Hero MotoCorp is expected to launch two new 'affordable' products next month to augment its electric vehicle portfolio under the VIDA brand. Industry sources indicate that the new launches would likely be priced below the Rs one lakh benchmark, a segment which accounts for nearly six in 10 electric two wheelers (e2w) sold in the domestic market currently. The entry of Hero into the mass segment of the e2w space would be crucial for its modest e2w market ambitions, since the company has already acknowledged that breakeven for e2w business can only be achieved at total sales volumes of 25,000-30,000 units per month and reaching this volume necessarily requires presence in the mass end of the market. Hero is looking at a two-year timeline to achieve this sales number for VIDA. It is interesting to note that Hero is planning to enter the mass segment of e2w just when Bajaj Auto is also believed to be getting ready with a Chetak priced below the Rs one lakh mark. An industry veteran said that Bajaj had launched a variant at about Rs 90,000 last year but withdrew it later and is expected to re-enter this segment by the festive season this year. As of now, Ola Electric and TVS Motor Co are the only two large e2w OEMs with a presence in this segment; Ather Energy has already expressed its unwillingness to launch a product below the Rs one lakh mark. Also read: Ola points to competitive intensity for market share loss, ebike volumes key to future growth For the last few years, Hero has been a laggard in the e2w end of the business, trailing behind ICE competitors, TVS and Bajaj, in sales growth. Both these legacy two wheeler OEMs are now neck and neck with Ola Electric in the e2w pecking order as Hero stays in the number fifth position in terms of sales, behind Ather Energy. The buzz about new affordable products from Hero is growing as the company released full page ads this morning in some newspapers, talking of the impending launch of an 'EVooter'. A Hero MotoCorp spokesperson merely said that details of the new products would be shared soon, without elaborating. In a recent call with analysts Hero's Chief Financial Officer Vivek Anand said the company notched up its market share in e2w to beyond 6 per cent in FY25 and that two affordable e2w launches are planned in the first half of FY26, 'most likely in July'. According to vahan data, the company sold 32,964 units in calendar 2024 and market share in 2025 till date is about 5.35 per cent at 20,872 units retailed. So as we really look forward, our priority is very clearly to grow volumes, to scale up the business and to really grow market share. Having said that, we will continue to improve on our profitability as we go Anand Performance so far Anand underlined the unprecedented sales growth of VIDA last fiscal, pointing out that year on year, the company logged 200 per cent growth in volumes. He said that EBITDA for the EV business improved to -95 per cent from -155 per cent last fiscal. 'So as we really look forward, our priority is very clearly to grow volumes, to scale up the business and to really grow market share. Having said that, we will continue to improve on our profitability as we go forward,' he said. Promising to drive the EV business with more efficiency, he also said that the impending scale up (launch of affordable products) cost rationalisation and incoming PLI benefits will help in improving the profitability of the business going forward. 'And also what I want to really add is that at a 25,000-30,000 level of volume per month, we hope that this will break even, which in our view is a couple of years away.' Deepesh Rathore, founder of InsightEV, a research hub on the global electric two wheeler industry, said that Hero has reinforced its commitment to the electric portfolio in the last few months and the company's decision to enter the sub Rs one lakh market was a good move. I don't think Hero is late to the EV party. Electric vehicles are only about a million in the six million unit scooter market. The electric portion can easily grow three times to three million units in five years so there is a lot of growth yet to Rathore 'I don't think Hero is late to the EV party. Electric vehicles are only about a million in the six million unit scooter market. The electric portion can easily grow three times to three million units in five years so there is a lot of growth yet to come.' Another industry expert pointed out that Hero has a strong distribution network, with significant penetration in the rural and semi-urban markets 'and the new, affordable products will be targeted here. As for charging infrastructure, scooters can be easily charged at home so that barrier is not significant for the hinterland consumers. Pricing is the key determinant'. Also read: In distribution rampup, Ather eyes hundreds of cities where competitors already present But another industry veteran said market acceptance of Hero products was below par and he did not expect any significant increase in the current market share of VIDA. This person declined to be identified, adding that Bajaj's impending mass market product will likely increase demand elasticity for the OEM and increase competitive intensity for all players. He said that though Ather had pooh poohed the sub Rs one lakh segment, competition could eventually force it to also offer a product in this price band.


Business Standard
3 days ago
- Automotive
- Business Standard
Hero MotoCorp dispatches 5.08 lakh motorcycle and scooter units in May 2025
Hero MotoCorp said that it has dispatched 507,701 units of motorcycles and scooters during May 2025, which is higher 1.92% as compared with the dispatch figure of 498,123 units recorded in May 2024. Motorcycle sales aggregated to 4,75,164 units (up 0.84% YoY) and Scooter sales added up to 32,537 units (up 20.8% YoY) in May 2025. While domestic sales rose by 2% YoY to 488,997 units, exports increased by 0.2% YoY to 18,704 units in May 2025. The company continued its strong market momentum in the month with 5 lakh VAHAN registrations, underlining a sustained customer preference and demand. The company continued to gain retail market share in May 2025, aided by the positive response for its new products across the motorcycle and scooter categories. VIDA, powered by Hero MotoCorp, continued to deliver growth with dispatches of 8,361 units and 7,161 VAHAN registrations for the VIDA V2 electric scooter range. VIDA achieved a VAHAN market share of 7.2% indicating sustained progress. Hero MotoCorp's global retail performance also showed robust momentum, particularly in Bangladesh and Colombia. Exports maintained a steady trajectory, with growth anticipated in the near future underscoring increasing demand for the company's offerings in key geographies. The company continued its strategic expansion in the premium segment by further expanding the Premia outlets, its premium retail network, reaching over 100 locations across the country. Hero MotoCorp is the worlds largest manufacturer of motorcycles and scooters, with a global footprint spanning 48 countries across Asia, Africa and Latin America. It has collaborations with Harley-Davidson and Zero Motorcycles and strategic investments in Ather Energy and Euler Motors. The companys standalone net profit increased 6.39% to Rs 1,080.94 crore on a 4.41% jump in revenue from operations to Rs 9,938.65 crore in Q4 FY25 over Q4 FY24. The scrip slipped 2.27% to currently trade at Rs 4209 on the BSE.


NDTV
3 days ago
- Automotive
- NDTV
Hero MotoCorp Paints Upward Trajectory, Dispatches 5.08 Lakh Units In May
Hero MotoCorp, the world's largest manufacturer of motorcycles and scooters, dispatched 5.08 lakh motorcycles and scooters during May 2025, achieving both sequential and annual growth. The company continued its strong market momentum in the month with 5 lakh VAHAN* registrations, underlining a sustained customer preference and demand. The company continued to gain retail market share in May 2025, aided by the positive response for its new products across the motorcycle and scooter categories. VIDA, powered by Hero MotoCorp, continued to deliver growth with dispatches of 8361 units and 7161 VAHAN registrations for the VIDA V2 electric scooter range. VIDA achieved a VAHAN market share of 7.2% indicating sustained progress. VIDA is set to electrify the market with a new product launch on July 1, 2025. Hero MotoCorp's global retail performance also showed robust momentum, particularly in Bangladesh and Colombia. Exports maintained a steady trajectory, with growth anticipated in the near future underscoring increasing demand for the company's offerings in key geographies. The company continued its strategic expansion in the premium segment by further expanding the Premia outlets, its premium retail network, reaching over 100 locations across the country. In May, VIDA launched the 'Charging Simple Hai' campaign during the ongoing IPL season. Showcasing its removable battery technology with the message "Every plug point is a VIDA charging point", the campaign highlights the ease of charging VIDA's batteries using any standard 5-amp socket - making electric mobility truly convenient and accessible. Hero MotoSports Team Rally is further strengthened by the addition of Austrian talent Tobias Ebster. The team showcased a commendable performance at the South African Safari Rally, with Ignacio "Nacho" Cornejo securing a solid 6th place. Despite a fall, FIM world champion Ross Branch demonstrated resilience and finished in an impressive 11th position.


India Gazette
3 days ago
- Automotive
- India Gazette
Hero MotoCorp dispatches 5.08 lakh two wheelers in May 2025, registers 5 lakh Vahan registrations
New Delhi (India), June 2 (ANI): Hero MotoCorp, the world's largest manufacturer of motorcycles and scooters, dispatched 5.08 lakh motorcycles and scooters during May 2025, achieving its continuous annual growth. Hero MotoCorp dispatched 507,701 motorcycles and scooters in May 2025, compared to 498,123 units in May 2024, reflecting an increase of 9,578 units. Specifically, motorcycles sales increased from 471,186 units to 475,164 units a year-on-year basis in May 2025. While scooters sales rose by 5,600 units to reach 32,537 units in May 2025, as compared to 26,937 units in May 2024. Domestic sales increased by 488,997 units in May 2025 from 479,450 units in May 2024. Exports sales rose to 18,704 units in May 2025 from 18,673 units in May 2024. Hero MotoCorp's global retail performance also showed robust momentum, particularly in Bangladesh and Colombia. Exports maintained a consistent path with growth anticipated in the near future underscoring raising demand for the company's offerings in key geographies. The company continued its strong market momentum in the month with 5 lakh Vahan registrations in May 2025, underlining a sustained customer preference and demand. The company continued to gain retail market share in May 2025, aided by the positive response for its new products across the motorcycle and scooter categories. VIDA launched the 'Charging Simple Hai' campaign during the ongoing IPL season in May. Showcasing its removable battery technology with the message 'Every plug point is a VIDA charging point', the campaign highlights the ease of charging VIDA's batteries using anystandard 5-amp socket - making electric mobility truly convenient and accessible. VIDA, powered by Hero MotoCorp, continued to deliver growth with dispatches of 8361 units and 7161 VAHAN registrations for the VIDA V2 electric scooter range. VIDA achieved a vahan market share of 7.2 per cent indicating sustained progress. VIDA is set to electrify the market with a new product launch on July 1, 2025. The company continued its strategic expansion in the premium segment by further expanding the Premia outlets, its premium retail network, reaching over 100 locations across the country. (ANI)


India Today
3 days ago
- Automotive
- India Today
Hero dispatches 5.08 lakh motorcycles and scooters in May 2025
Hero MotoCorp reported dispatches of 508,000 units in May 2025, reflecting both sequential and year-on-year growth. The company achieved 500,000 Vahan registrations (excluding Telangana).The company's retail market share grew, driven by positive responses to new products in both the motorcycle (475,164 units) and scooter (32,537 units) categories. Hero MotoCorp's electric vehicle brand, VIDA, saw significant traction with 8,361 units dispatched and 7,161 Vahan registrations for the VIDA V2 range, securing a 7.2% market share in the electric segment. VIDA is poised for further growth with a new product launch scheduled for July 1, Globally, Hero MotoCorp maintained robust momentum, particularly in Bangladesh and Colombia, with exports holding steady at 18,704 units. The company also expanded its premium retail network, Premia, to over 100 locations across India, strengthening its presence in the premium marketing, VIDA's 'Charging Simple Hai' campaign, launched during the IPL season, highlighted the convenience of its removable battery technology, which allows charging from any standard 5-amp socket. On the motorsport front, Hero MotoSports Team Rally added Austrian rider Tobias Ebster to its roster. The team performed strongly at the South African Safari Rally, with Ignacio Cornejo finishing 6th and FIM world champion Ross Branch securing 11th despite a to Auto Today Magazine