23-05-2025
- Entertainment
- San Francisco Chronicle
Now everyone can get lobster corn dogs topped with caviar at BottleRock 2025
For the first time in BottleRock Napa Valley history, the famous lobster corn dog topped with caviar is available to all festivalgoers.
The corn dog, a bougie BottleRock staple from Napa Valley's Michelin-starred Press Restaurant for the past three years, was previously exclusive to the VIP Culinary Garden. But this year, the team decided to have booths in both VIP and general admission areas. Attendees need to look no further than the giant 'Lobster Caviar Corn Dog' sign to get their hands on the $32 treat, which is being served by Under-study, Press' sister cafe that opens on Memorial Day in Saint Helena.
'The requests were overwhelming. Everybody last year was like, 'What is this thing? Where do I get it and how do I get it?,' said Justin Williams, Press and Under-study's director of operations.
He added that the team was bombarded with requests for the corn dog from people who didn't have VIP wristbands and received countless messages on Instagram. They also noticed 'people were taking a box of them to their friends in GA.'
Last year, the booth sold just under 2,000 corn dogs throughout the three-day festival. This year, with two booths, Williams said they expect to sell 5,000.
His team has been working tirelessly for a week-and-a-half on prep, as they made all of the ingredients (outside of the caviar) from scratch. The filling, consisting of fish mousse, chopped lobster and herbs, is battered, fried and then topped with a remoulade and caviar.
The price has gone up $6 since its 2023 debut.
In addition to the corn dog, Under-study is selling truffle fries ($19), a pretzel with smoked onion mustard ($15) and a soft serve sundae with strawberries and chocolate sauce ($15).
