Latest news with #VOXCinemas'
Campaign ME
15-05-2025
- Entertainment
- Campaign ME
Video: Hans Zimmer score brings VOX Cinemas' tribute to customers alive
An unforgettable score by Hans Zimmer has breathed life into VOX Cinemas' newly released brand video Fall in Love with Film – a moving cinematic story, which is the brand's tribute to its customers and to cinema. Highlighting the spectrum of emotions involved in going to the movies, and the meaningful role that VOX and cinema plays in people's lives across the region, the brand video showcases several personal milestones and celebrations, including family outings, friendships and nostalgic returns narrated through the story of a young boy's journey through life. Ignace Lahoud, CEO of Majid Al Futtaim – Entertainment, said 'The true heart of our story is our customers. For years, they've trusted VOX as the place where memories are made – where laughter, love and even quiet reflection come to life. This brand video is a tribute to that relationship. We set out to create something that reflects this emotional connection – and through the story, the visuals, and Hans Zimmer's unforgettable score, we believe we've done just that.' Hans Zimmer: The score tells 'a story that's emotional, timeless and true to the region' The film is being screened in cinemas across the region, accompanied by presence on digital platforms such as META, Snapchat, TikTok, Anghami and various streaming services. Additionally, the original score – composed exclusively for the campaign – is being played in cinema lobbies and foyers, as well as through the VOX Cinemas customer service call centre, creating a multi-sensory brand experience at every touchpoint. The selected channels for distribution — cinema, digital and streaming — were chosen because the brand considered them ideal for delivering high-impact audio-visual content. 'We wanted a sound that was cinematic at its core, but unmistakably VOX,' said Hans Zimmer. 'Arabic instruments, Hollywood orchestration, and those unforgettable 90s sounds come together to tell a story that's emotional, timeless, and true to the region. Zimmer added, 'VOX has truly pioneered the cinema experience in the Middle East — a region that is very close to my heart — and I wanted to reflect the role they've played in shaping people's most cherished memories.' Zimmer's original score blends cinematic strings, electric and bass guitars, drums, iconic 90s synths, and a unique fusion of Hollywood-style orchestration with Arabic instruments. The result is a powerful and deeply resonant soundscape that heightens every emotion in the film—from awe and anticipation to nostalgia and love. Planning, execution, rollout and measurement of the campaign The brand film and the larger campaign was executed by Create Productions, which led the filming and production of the brand film, while the Hans Zimmer team composed the bespoke score, adding emotional depth and cinematic gravitas. Spark Foundry handled media planning and buying. Each of the partners worked closely with the VOX Cinemas marketing team, under the leadership of Ashleigh Potts, VP of Sales and Marketing at Majid Al Futtaim Entertainment, to bring the campaign vision to life. The brand film will be rolled out across eight markets in the region, including the UAE, Saudi Arabia, Kuwait, Bahrain, Egypt, Oman, Qatar, and Lebanon. To ensure local resonance, the campaign has been adapted into multiple language versions, including English, Gulf Arabic, Egyptian Arabic, and Saudi dialect. The core concept of the brand film is designed to run over a 12-month period, with tailored iterations planned throughout the year to align with key cultural moments, celebrations, and seasonal campaigns. This ensures sustained relevance and audience engagement across markets. The campaign's success will be measured through a combination of qualitative and quantitative metrics. Key performance indicators include: Brand uplift and recall Growth in market share Digital and earned media impressions, with a target of exceeding 150 million across all channels Engagement rates across social and digital platforms These metrics are monitored in real-time to optimise performance and maximise impact throughout the campaign lifecycle. All in all, Fall in Love with Film aims to be more than a campaign; it intends to be celebration of the role VOX Cinemas continues to play in people's lives. As the brand looks to the future, it stated that it remains committed to pushing boundaries, leading innovation, and creating unforgettable moments for generations to come. CREDITS: Client: VOX Cinemas / Majid Al Futtaim Entertainment Ashleigh Potts, VP of Sales and Marketing Filming and production: Create Productions Original score: Hans Zimmer Media planning and buying: Spark Foundry
Biz Bahrain
19-03-2025
- Entertainment
- Biz Bahrain
VOX Cinemas Partners with Legendary Composer Hans Zimmer
VOX Cinemas, the cinema arm of Majid Al Futtaim, has announced a pathbreaking collaboration with Academy Award-winning composer Hans Zimmer. The collaboration will see Hans Zimmer compose an exclusive score for VOX Cinemas, created with the goal of developing a sound that is synonymous with the brand, to resonate with audiences across the many markets where VOX operates. This unique score will be featured across multiple touchpoints, including an upcoming brand campaign, in-cinema experiences, and customer service interactions, all designed to enhance and elevate the customer journey. The partnership is yet another achievement in VOX Cinemas' legacy of innovation and excellence in the global entertainment industry. Zimmer will create a unique composition that celebrates VOX's journey of bringing audiences together through the power of cinema. Creator of some of the best-known and most influential film scores of our time, Hans Zimmer has more than 500 projects across all mediums to his credit, grossing more than USD 28 billion at the worldwide box office. Zimmer has been honoured with two Academy Awards®, three Golden Globe® Awards, five Grammy® Awards, an American Music Award, and a Tony® Award, as well as six Emmy® nominations. Ignace Lahoud, Chief Executive Officer of Majid Al Futtaim – Entertainment said: 'VOX Cinemas is proud to partner with the legendary Hans Zimmer to create a signature score that is instantly recognisable and synonymous with our brand. This collaboration marks a new chapter in our journey, enhancing the moviegoing experience with a distinctive sound that resonates across the diverse markets we serve.' He added: 'For 25 years, VOX Cinemas has been at the forefront of innovation in the global entertainment industry, shaping some of life's most cherished moments—from childhood to adulthood. Through the magic of cinema, we continue to be a key part of our audience's unforgettable experiences. As we look to the future, we remain committed to pushing boundaries and redefining how people experience cinema, ensuring that every visit to VOX is nothing short of extraordinary.' Creator of some of the best-known and most influential film scores of our time, Hans Zimmer has more than 500 projects across all mediums to his credit, grossing more than USD 28 billion at the worldwide box office. Zimmer has been honoured with two Academy Awards®, three Golden Globe® Awards, five Grammy® Awards, an American Music Award, and a Tony® Award, as well as six Emmy® nominations. Speaking about his work for VOX Cinemas, legendary composer Hans Zimmer commented: 'The Middle East holds a special place in my heart, as does cinema; it's what truly moves me. I was genuinely excited to collaborate with VOX Cinemas, the region's largest and most beloved cinema chain. VOX Cinemas' commitment to creating magical moments for guests and the idea of creating a unique sound for the brand resonated as it beautifully illustrates how cinema connects us all. It's at the heart of so many unforgettable moments, ones that are passed down through generations, just as VOX has done over the years.' Music plays a vital role in the cinematic experience, forging lasting connections between audiences and evoking the emotions that cinema uniquely creates across cultures and generations. When it came to selecting the composer for this project, only one name stood out: Hans Zimmer. Known for his ability to draw on deep, universal emotions through his iconic scores, Zimmer was the perfect choice. Blending orchestration with regional musical influences, Zimmer's composition will resonate with VOX Cinemas' diverse, multicultural audience. The collaboration will debut with the release of the score in an upcoming brand campaign, launching across the region in mid-April 2025.
Web Release
13-03-2025
- Entertainment
- Web Release
The Sound of VOX Cinemas. The Middle East's Largest Exhibitor Partners with Legendary Composer Hans Zimmer.
Business and Economics Web Release Selection By Editor_wr On Mar 13, 2025 VOX Cinemas, the cinema arm of Majid Al Futtaim, has announced a pathbreaking collaboration with Academy Award-winning composer Hans Zimmer. The collaboration will see Hans Zimmer compose an exclusive score for VOX Cinemas, created with the goal of developing a sound that is synonymous with the brand, to resonate with audiences across the many markets where VOX operates. This unique score will be featured across multiple touchpoints, including an upcoming brand campaign, in-cinema experiences, and customer service interactions, all designed to enhance and elevate the customer journey. The partnership is yet another achievement in VOX Cinemas' legacy of innovation and excellence in the global entertainment industry. Zimmer will create a unique composition that celebrates VOX's journey of bringing audiences together through the power of cinema. Creator of some of the best-known and most influential film scores of our time, Hans Zimmer has more than 500 projects across all mediums to his credit, grossing more than USD 28 billion at the worldwide box office. Zimmer has been honoured with two Academy Awards®, three Golden Globe® Awards, five Grammy® Awards, an American Music Award, and a Tony® Award, as well as six Emmy® nominations. Ignace Lahoud, Chief Executive Officer of Majid Al Futtaim – Entertainment said: 'VOX Cinemas is proud to partner with the legendary Hans Zimmer to create a signature score that is instantly recognisable and synonymous with our brand. This collaboration marks a new chapter in our journey, enhancing the moviegoing experience with a distinctive sound that resonates across the diverse markets we serve.' He added: 'For 25 years, VOX Cinemas has been at the forefront of innovation in the global entertainment industry, shaping some of life's most cherished moments—from childhood to adulthood. Through the magic of cinema, we continue to be a key part of our audience's unforgettable experiences. As we look to the future, we remain committed to pushing boundaries and redefining how people experience cinema, ensuring that every visit to VOX is nothing short of extraordinary.' Creator of some of the best-known and most influential film scores of our time, Hans Zimmer has more than 500 projects across all mediums to his credit, grossing more than USD 28 billion at the worldwide box office. Zimmer has been honoured with two Academy Awards®, three Golden Globe® Awards, five Grammy® Awards, an American Music Award, and a Tony® Award, as well as six Emmy® nominations. Speaking about his work for VOX Cinemas, legendary composer Hans Zimmer commented: 'The Middle East holds a special place in my heart, as does cinema; it's what truly moves me. I was genuinely excited to collaborate with VOX Cinemas, the region's largest and most beloved cinema chain. VOX Cinemas' commitment to creating magical moments for guests and the idea of creating a unique sound for the brand resonated as it beautifully illustrates how cinema connects us all. It's at the heart of so many unforgettable moments, ones that are passed down through generations, just as VOX has done over the years.' Music plays a vital role in the cinematic experience, forging lasting connections between audiences and evoking the emotions that cinema uniquely creates across cultures and generations. When it came to selecting the composer for this project, only one name stood out: Hans Zimmer. Known for his ability to draw on deep, universal emotions through his iconic scores, Zimmer was the perfect choice. Blending orchestration with regional musical influences, Zimmer's composition will resonate with VOX Cinemas' diverse, multicultural audience. The collaboration will debut with the release of the score in an upcoming brand campaign, launching across the region in mid-April 2025. Comments are closed.
