Latest news with #VaishnaviJain
India Today
8 hours ago
- Business
- India Today
The new Indian beauty standard: What you should know
For years, professional makeup products carried the baggage of being inaccessible—either too complicated, too expensive, or too foreign. But that myth is now being dismantled. According to Bonish Jain, the focus has shifted to developing products that combine high performance with they're a college student, a working professional, or a beginner, users today want tools that are easy to use, effective, and trustworthy, without needing a beauty degree to figure them out. India Today spoke with Bonish Jain, Director and Founder, and Vaishnavi Jain, Head of Product Development at PAC Cosmetics, to understand how makeup that was once seen as 'too pro' is now becoming intuitive, inclusive, and proudly shift toward accessibility is reflective of a broader beauty movement in India: one that values ease, familiarity, and high-impact results at 'MADE FOR INDIA' REALLY LOOKS LIKEThe phrase "Made for India" is often used in branding, but truly applying it requires an understanding of nuance. For a makeup brand, that means taking into account not just undertones and skin shades, but also how the product wears in heat, humidity, or long workdays. Every aspect—from pigment payoff to texture to longevity—is informed by how Indians live and look. It also means challenging Eurocentric beauty standards and creating solutions grounded in local realities and consumers are incredibly value-conscious. But that doesn't necessarily mean they only shop by price. As Bonish points out, performance builds loyalty. Customers returned not because something was cheaper, but because it worked mindset has helped homegrown brands build genuine credibility. With rising competition in the beauty space, trust—earned through honest formulation and results—has become the most valuable INCLUSIVITY, NOT JUST CLAIMING ITInclusivity in Indian beauty is not a buzzword anymore—it's an expectation. And that means rigorous testing. Vaishnavi Jain shares that their approach involves multiple rounds of trials with both professional artists and real users from across idea is to ensure that a product doesn't just 'look good in theory,' but performs on a wide variety of skin tones and textures in daily life. It's this kind of feedback-driven development that allows products to feel authentic, relatable, and usable across geographies and RISE OF INGREDIENT-CONSCIOUS CONSUMERSToday's buyers want more than just a flawless finish—they want to know how that finish is achieved. What's in the formula? Is it safe? Does it offer skincare benefits too?This growing ingredient-consciousness signals a deeper shift in consumer behaviour: from trend-driven buying to science-backed decisions. Vaishnavi highlights that Indian consumers are now asking informed questions and seeking transparency around formulation, testing, and efficacy, especially in the makeup space, where skincare integration is becoming more FROM NICHE TO NECESSITYWhile sustainable packaging is still emerging in the Indian beauty market, it is no longer a distant goal—it's on the radar. As Vaishnavi notes, there's a steady rise in awareness about waste, material usage, and environmental footprint. Even if not mainstream yet, sustainability is expected to become an integral part of brand strategies going shift also mirrors changes in global beauty ecosystems, where brands are now judged as much on their values as on their is not a monolith—it's a mosaic of skin tones, traditions, and beauty practices. To build a brand that resonates nationally, understanding these regional nuances is Bonish puts it, beauty in India is diverse in its expression. From dewy minimalist looks in the metros to vibrant bridal palettes in smaller towns, cultural relevance drives emotional connection. And this is what allows a product to feel personal, not Indian beauty consumer is evolving—curious, confident, and clear about what they want. And the most successful brands are the ones listening closely. Whether it's inclusivity in shades, transparency in formulation, or relevance in design, what's emerging is a makeup movement that feels intuitive, inclusive, and unapologetically more Indian-led innovations enter the mainstream, the message is clear: professional makeup no longer belongs only to backstage artists or influencers. It belongs to everyone—one brushstroke at a time. advertisement
News18
24-04-2025
- Lifestyle
- News18
Your Go-To Sweat-Proof Glam This Summer
With these sweat-proof essentials, you can confidently face the heat while maintaining a flawless look from morning to night Hot, humid days can damage the most flawless makeup looks. A sweat-proof makeup routine is all about light layering, breathable formulas, and smart setting techniques. If you know the right techniques and make the correct product choices, you can enjoy a fresh, long-lasting glow no matter how high the temperatures soar. Vaishnavi Jain, Product Development Head, PAC Cosmetics shares ways to beat the sweat and stay flawless from AM to PM this summer. A Sweat-Resistant Base Let's start with a lightweight skincare routine to prep your skin for the day ahead. The key is to hydrate without leaving a greasy finish. Begin with a mild, hydrating cleanser that won't strip your skin of its natural moisture. Follow up with a hydrating toner to restore balance. Once the toner has absorbed, apply a primer to ensure your makeup stays put, even in the humidity. PAC's Aqua Grip Primer offers a waterproof, sweat-proof barrier while providing a breathable, long-lasting grip, making it perfect for those hot, sweaty days when you need your makeup to stay intact. Lightweight, Long-Wear Foundations Skip heavy, full-coverage foundations in the summer heat. Instead, opt for lightweight, buildable formulas that allow your skin to breathe, providing coverage where needed. Focus primarily on your T-zone, under the eyes, or on blemishes. Lightweight foundations feel comfortable, won't clog pores, and offer a natural, second-skin finish. What you need to look for here are sweat-proof, long-wear formulas with a soft matte texture to control shine. Blend with a damp sponge for a seamless, skin-like finish that lasts through heat and humidity. What's best is, it is also ideal for midday touch-ups, to keep your makeup fresh and shine-free. Stay Sharp with Smudge-Proof Eye Picks Eye makeup is prone to sweat, humidity, or even a few happy tears. Opt for a waterproof gel liner for smooth, precise application and a bold definition that lasts. Pair it with a long-lasting kohl pencil to add depth along the lash line or waterline. Whether you are crafting a sharp wing or soft, smoky eyes, these smudge-proof formulas ensure your look stays fresh and flawless from morning to night. Cream Formulas for Flushed Looks To complement your flawless base, consider cream blush formulas that deliver a natural, radiant flush of color. The cream blush gives a fresh, dewy finish with shades ranging from soft pinks to vibrant corals, perfectly balancing daytime radiance with that summery vibe. These cream formulas are light, buildable, and keep you looking refreshed all day long without adding weight to your look. Lock It In with a Setting Spray Don't skip this step – it's your shield against midday meltdowns. The Makeup Fixer is a true game-changer with its lightweight, non-sticky, and long-lasting formula. This cult-favorite setting spray locks your makeup in place while adding a subtle, dewy glow. Its ultra-microfine mist distributes the product evenly across your face, giving your makeup a refreshing summer breeze that lasts all day. With these sweat-proof essentials, you can confidently face the heat while maintaining a flawless look from morning to night. Stay fresh, stay radiant, and let your beauty shine no matter the temperature!
