23-04-2025
Entrepreneur Jason Kothari launches Mythik
Entrepreneur
Jason Kothari
has launched
Mythik
, a new tech-first
global entertainment
company from India.
Mythik's vision is to tell
Eastern mythology
, history and folktales to a worldwide audience for the first-time and create the '
Disney from the East
'. These ancient stories have a total built-in audience of 3.5 billion people globally and will be brought to life in a modern, immersive way using cutting-edge technology. Mythik's mission is to tell these legendary stories in a way that is impactful and inspires happiness, peace, and hope, the press note stated .
'Global entertainment has been dominated by Hollywood and Western stories. It's time to share Eastern stories - our history, culture, values, and greatest legends - with the world, leveraging cutting-edge technology across all aspects of the business to create a new
tech-first entertainment
company,' said Kothari, founder of Mythik.
Kothari is an experienced entrepreneur and turnaround chief executive officer in entertainment and technology. While a Wharton college student, he acquired his childhood favourite comic book company
Valiant Entertainment
out of bankruptcy and became the chief executive office at 24 years old. He recruited the management team behind the historic Marvel Entertainment turnaround and led the turnaround of Valiant, resulting in the sale of the company to China-based
DMG Entertainment
.
Following this, Kothari was chief executive officer of Softbank-backed where he led the transformation of the company and merger with a News Corp portfolio company. He was also chief executive officer of FreeCharge, where he led the strategic sale of the company to Axis Bank.
