Latest news with #VasundhraRaj
Fashion Network
8 hours ago
- Business
- Fashion Network
Vasundhra Raj launches flagship jewellery store in Noida
Luxury jewellery brand Vasundhra Raj has opened its first flagship store in Noida, marking a key milestone in its expansion. Following the launch of its debut boutique in Delhi, the brand's second store is now open in Sector 18, a commercial and cultural district in Noida. The new space has been designed as an immersive boutique, to embody the brand's ethos of preserving Indian craftsmanship while presenting it through a modern lens, the label announced in a press release. Each element is conceptualised to reflect Vasundhra Raj's approach to aesthetics, with handcrafted jewellery that blends heritage with contemporary design. 'When I started Vasundhra Raj, it came from a heartfelt desire to revive handcrafted jewellery that feels personal, soulful and deeply rooted in culture," said the brand's founder and creative director Vasundhra Raj in a press release. "The warmth we've received in just one year has been truly humbling. Launching our debut store in Delhi followed by our flagship in Noida marks an important milestone, not just in terms of expansion, but in how we're able to bring our universe closer to the people who connect with it. As we continue to expand thoughtfully, I'm excited to carry this vision forward with the same purpose that started it all." The brand plans to soon launch additional locations in Jaipur and a second Noida outpost. Vasundhra Raj also has further plans to open 25 stores across major Indian cities over the next two years.
Fashion Value Chain
3 days ago
- Business
- Fashion Value Chain
Vasundhra Raj Opens Noida Flagship, Eyes 25 Stores by 2027
Vasundhra Raj, a rising name in India's luxury jewellery sector, has expanded its retail footprint with the opening of its flagship store in Sector 18, Noida. Following the success of its debut store in Delhi, this second boutique reinforces the brand's vision of blending traditional Indian craftsmanship with a refined modern sensibility. The newly launched Noida store is designed as an immersive experience — mirroring the brand's signature aesthetic of understated elegance, cultural depth, and handcrafted artistry. The launch marks a major milestone in Vasundhra Raj's retail strategy, as it gears up to open 25 stores across India by 2027. Next in line are flagship openings in Jaipur, a city deeply embedded in the brand's design DNA, and a second boutique in a premium Noida location. Each new space will continue to serve as a canvas for the label's narrative-driven creations that resonate with collectors of heritage and design. 'When I started Vasundhra Raj, it came from a heartfelt desire to revive handcrafted jewellery that feels personal and rooted in culture,' shared Vasundhra Raj, Founder & Creative Director. 'Expanding to Noida and beyond is not just about growth—it's about deepening our connection with the people who share this vision.' With ambitious plans to enter major Indian metros like Mumbai, Bangalore, Hyderabad, Chennai, and Pune, as well as tier-two hubs including Lucknow, Chandigarh, and Coimbatore, Vasundhra Raj is poised to become a defining force in India's contemporary heritage jewellery movement.
