a day ago
- Business
- Fashion Value Chain
Lukson Launches 'The Story of HIM' Men's Jewellery Line
Lab-grown diamond brand Lukson introduces The Story of HIM, its first-ever men's jewellery collection, launched to honour Father's Day and celebrate enduring masculinity in all its forms.
This thoughtfully crafted line features rings, bracelets, and pendants, all made with IGI-certified lab-grown diamonds and Vermeil gold, reflecting Lukson's ethos of ethical luxury, sustainability, and emotional storytelling.
With personalized engraving options, the collection allows wearers to express legacy, gratitude, and quiet strength—whether for fathers, mentors, partners, or themselves.
Anand Lukhi, Founder & CEO of Lukson, shared, 'Men have always been part of the jewellery story, yet rarely at the centre. 'The Story of HIM' is our tribute to their presence, purpose, and resilience.'
Vedant Lukhi, Co-Founder, added, 'This is not just a collection—it's a move toward inclusive, transparent, and sustainable jewellery culture. By managing our supply chain end-to-end, we guarantee traceability and ethical integrity in every piece.'
From everyday minimalist rings to statement tennis bracelets and symbolic pendants, this collection redefines masculine adornment with craftsmanship and meaning.
Now available exclusively at
Instagram: @
