2 days ago
Major German beer brands announce price increases
Trips to the pub could soon be a little dearer. Brewers of two of Germany's most popular beers, Krombacher and Veltins, have announced that they will increase prices in October.
Krombacher, the country's most popular brew, will raise prices on all its products on October 1st.
Those include the eponymous beer brand as well as Schweppes drinks, also owned by the company. In a statement, Krombacher cited rising production and logistics costs as being behind the decision.
Veltins, another popular brand, will follow suit two weeks later, having last raised prices in 2023.
Neither brewery has specified exact figures, but industry analysts suggest that the cost of a crate of 20 half-litre bottles could rise by about €1 (from around €14-18), which would push consumer prices noticeably higher.
Both bottled and draft beer are expected to be affected.
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But savvy shoppers can avoid the worst of the price rises by buying at promotional prices.
Two-thirds of all bottled Pilsner in Germany is sold during promotions. Many outlets offer deals like a crate for €9.99, deals which will become even more attractive as sticker prices rise.
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The price increases won't displease everyone. Public health officials have long called for
higher taxes on alcohol
to discourage what they say are dangerous levels of consumption in Germany.
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Germany has some of the cheapest alcohol prices in Europe.
Useful vocabulary:
beer crate -
Bierkiste
discount -
Rabatt
pub -
Kneipe
three beers please -
drei Bier, bitte
With reporting by DPA.
