5 days ago
Khaleej Times partners with VeraViews to optimise digital advertising infrastructure
VeraViews, an end-to-end ecosystem for transparent advertising, has announced a strategic partnership with Khaleej Times to power and optimise its digital advertising operations.
The partnership will enable Khaleej Times to elevate its digital platform to a premium standard, enhancing user experience, boosting transparency, and improving overall ad performance. This will be achieved through the integration of VeraPlayer, Proof of Traffic (PoT), and other proprietary technologies and services.
In addition to infrastructure optimisation, the partnership will expand premium video inventory to better meet the expectations of global, high-value advertisers. With a focus on mobile-first design, brand safety, and seamless viewing, the initiative sets a strong foundation for long-term growth in video ad revenue.
As part of this initiative, VeraViews will conduct a domain audit to uncover areas for improvement and streamline ad delivery.
Olena Buyan, Chief Product Officer at VeraViews, says, 'This partnership goes beyond technical integration – it sets a new benchmark for digital advertising in the UAE. By combining VeraViews' advanced video and IVT detection technologies with Khaleej Times' trusted digital reach, we're building a more accountable and transparent advertising ecosystem.'
Charles Yardley, Chief Executive Officer of Khaleej Times, commented, 'As media consumption habits evolve at record pace, video – especially on mobile – has become the dominant way our audiences engage with content. Partnering with Vera Views enables us to deliver a seamless, high-quality video experience while driving greater efficiency and transparency in our digital advertising efforts.'
As part of the rollout, Khaleej Times will exclusively implement VeraPlayer, a fully customisable video player developed for premium ad environments. It includes patented Proof of View (PoV) technology that provides impression-level verification of genuine user engagement.
Simultaneously, Khaleej Times will deploy VeraViews' proprietary IVT (invalid traffic) detection tool, Proof of Traffic (PoT), at the domain level. Together, these technologies aim to enhance user experience while increasing the credibility and value of Khaleej Times' video inventory for brands globally.
Yardley adds, 'This collaboration not only supports our ongoing push into premium video at scale but also opens the door to a wealth of new advertisers and stronger CPMs. We're excited to take this next step as we continue to lead in mobile-first content delivery across the region.'
This announcement follows VeraViews' recent launch of Ad Trace, its comprehensive advertising supply chain solution.
