Latest news with #Verzuz
Yahoo
28-05-2025
- Business
- Yahoo
X Looks to Expand its Video Push With ‘X Originals'
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. X is looking to sign-up more original content, as part of its expanded video push, with the launch of a new 'X Originals' moniker for its expanding slate of programming. As explained by X: 'Over the last year, we've released a slate of premium content series, together with some of the internet's top talent […] We've already released 17 shows with over 300 episodes across the US, Japan, and MENA, and we're just getting started - continuing to build premium original content series for X's most popular communities like sports, pop culture, business & finance, and more. Nowhere else can you watch a new series with your favorite creators AND talk to them immediately below the episode.' Which has always been the allure and appeal of X (and Twitter), that it's the top host of TV show discussion online, and if there was some way that you could integrate the two, combining content consumption alongside all that real-time chatter, the platform could become an entertainment powerhouse. 'Could' being the operative word. Previous Twitter management tried out many ways to merge the two behaviors, even signing expensive hosting rights deals with the MLB, NFL and NBA to broadcast games directly in the app. Given that sports is the most discussed topic segment in the app, and live sports, in particular, drive huge engagement, an integrated Twitter/TV offering seemed to make sense, bringing the top tweets and posts right to the same screen, so more users could view and interact with the expanded discussion, But it didn't work. For some reason, users prefer to use Twitter/X as a second screen, while viewing sports on another surface (or in person). Twitter also tried the same with TV shows and exclusive video content, to limited success. But X believes that it now sees a new path to entertainment dominance, though it's exclusive content slate, at this stage, remains limited. Over the first year of its video content push, X has signed deals with and/or hosted exclusive video content from: Khloe Kardashian on her 'Khloe in Wonderland' interview show Anthony Pompliano for his business-focused program 'From the Desk of Anthony Pompliano' Paris Hilton, on a yet-to-be-announced project (which now seems to have been dumped) Tucker Carlson, whose interviews had been generating millions of views in the app (before he migrated to his own platform) Don Lemon, whose X show was canceled after he interviewed Elon Musk Tulsi Gabbard, who had been developing a series of documentary-style programs focused on U.S. politics (now seemingly dumped) Jim Rome who's still airing his show 'The Jungle' in the app WWE, which is airing a weekly 'WWE Speed' show in the app The Big 3 league of retired NBA players, which aired weekly games in the app during its most recent season Rap battle show Verzuz, which is looking to make a comeback on X Investment-based show 'Going Public' (still airing on X) Football docu-series 'The Offseason' NHL's '4 Nations' tournament Athlos athletic events Special docu-series 'The Art of the Surge' focusing on Trump's re-election, and 'All-In with the Boston Celtics' That's not bad, I guess, in terms of expanded original programming. But 15 or so shows is also not going to make X a serious player in this space, especially with every other platform offering more incentives for creators to share their content exclusively in their apps, which have even bigger audience reach. In this sense, X remains a niche offering, and with its overall audience reach in decline, not an overly appealing one for those looking to build their online media foundations. But again, X does host a lot of related discussion, and it's hopeful that those additional community engagement benefits will be of interest to more content creators moving forward. Which will then enable it to build out its X Originals slate, though how X sees itself as a 'video first' platform at this stage is still unclear. X is not a video-first platform. TikTok is, as is YouTube, and both Instagram and Snapchat are inching ever-closer to being video-first in their own ways. X isn't. The app doesn't open to a video feed, and only offers video as a secondary element, that users have to actively seek out. Which will always impede its expansion on this front, and I don't really see how X has done much to shift user attention towards video, other than adding a video tab, and proclaiming that it's now a 'video first' business. Sure, video views in the app are increasing, but some of that comes down to how X is measuring video 'views,' along with broader online posting and consumption trends. Given this, I'm not sure X's Originals are going to see any significant expansion, unless X spends a lot of money to do so. And as noted, that hasn't worked in the past, so I'm not entirely sure why X thinks it can make it happen with this effort. But maybe, with X CEO Linda Yaccarino's experience and connections, based on her years of working NBCUniversal, it has some more tricks up its sleeve on this front. 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Yahoo
15-05-2025
- Entertainment
- Yahoo
Styles P Says He & Jim Jones ‘Ain't in the Same League' When Asked About Verzuz Battle
Styles P doesn't think he and Jim Jones are in the same category. When No Funny Sh— podcast co-host and Harlem native KP suggested that Jim Jones had better songs than Styles P when it came to a Verzuz, the Yonkers rappers respectfully disagreed and laid out the differences between the two artists. More from Billboard Gerardo Coronel Breaks Through to No. 1 on Latin Airplay Chart With 'No Se Dice' Bruce Springsteen Slams 'Incompetent & Treasonous' Trump Administration at Tour Kickoff Quavo Records Two New Songs Live on Plaqueboy Max's Livestream 'You're entitled to that feeling,' Styles replied. 'This is what hip-hop is about: You connecting with music that connects with you. If that's how you feel, I ain't mad at you for feeling that way. I f—in' totally think… I know you're f—in' wrong.' He continued: 'Me and Jim ain't in the same league. Me and Jim don't do the same things. I am a bar master. I am a lyrical technician. I been on joints with some of the best MCs in the world: Big, Hov, Black Thought, Talib… I bar sh– down. If there's a lyricist or MC, I'm one of their f—in' favorites. He then continued by saying he's got love for Jim and respect for how he came up in the game, but at the same time feels a little disrespected by the comparison. 'I'm not here to make catchy hooks. … I don't knock that,' he explained. 'I'm trying to say some sh– that's gonna make your soul move. That's what I'm into. So when I say a verse, if it resonates with you, it's gonna be some sh– that you may catch 10 years later down the line, so me and Jim don't do the same things. I have the utmost respect for Jim, for how he built his career. I love Jim, that's like my bro, but I think to compare us is an unfair comparison.' If you recall, both rappers' respective groups battled in one of the best Verzuz face-offs to date when The LOX dismantled The Diplomats at The Theater at Madison Square Garden back in 2021. You can watch the full episode below. Best of Billboard Chart Rewind: In 1989, New Kids on the Block Were 'Hangin' Tough' at No. 1 Janet Jackson's Biggest Billboard Hot 100 Hits H.E.R. & Chris Brown 'Come Through' to No. 1 on Adult R&B Airplay Chart
Black America Web
14-05-2025
- Entertainment
- Black America Web
Ashanti and Nelly Sign On For Reality TV Show With Peacock
Source: Phillip Faraone / Getty Ashanti and Nelly have a unique love story. They met at the Grammys in 2003, then dated, then broke up, then got together and now are married with a son. Their relationship will soon be documented on a new reality TV show on Peacock called Nelly & Ashanti: We Belong Together. The eight-episode show will give Ashanti and Nelly, who were both hitmakers in the early aughts, a chance to provide the narrative about their love story. As they've already shared, they dated for the better part of a decade and then broke up. In 2021, per Ashanti, they reconnected at a Verzuz performance that pitted Fat Joe against Ja Rule. Nelly was there to perform and when he saw Ashanti, years after they broke up, he gave her a hug. Right after the Verzuz on an Instagram Live, Ashanti said that while she was surprised to see her former boyfriend, there was no residual bitterness. 'Now look, this is the crazy part: I had no idea he was gonna be there,' she said at the time. 'I haven't seen him or spoken to him since we broke up. Six years or something? So, I didn't know what to expect.' Later, she said the hug led to the two exchanging numbers again and eventually going out. 'It was weird because the butterflies came back,' she said in on Jenna and Friends after they started going out again. 'It was new but it was old. It was still so familiar, it was like nothing happened in between. That's when I knew this had to be real because it just feels like no time went by.' The show's official synopsis reads: ' Nelly & Ashanti: We Belong Together… follows the electrifying journey of this beloved couple as they reignite their love, navigate the ups and downs of newlywed life, and the challenges of parenthood while juggling their thriving careers. Can this unstoppable duo prove that their love truly can conquer all? A fun-filled exploration of love's second chances.' Ashanti and Nelly secretly married in 2024, after welcoming their son Kareem Kincaide Haynes in July. It's likely both families, including Nelly's two older children (and two he adopted after his sister's passing) and Ashanti's family, including her 'momager' Tina and sister Shia will be part of the show. See how social media reacted to them reuniting below. SEE ALSO Ashanti and Nelly Sign On For Reality TV Show With Peacock was originally published on Black America Web Featured Video CLOSE
Perth Now
10-05-2025
- Entertainment
- Perth Now
Nelly and Ashanti's land reality TV show on life as newlyweds
Nelly and Ashanti's new reality TV show will follow their life as newlyweds. The 50-year-old rapper and the 44-year-old singer – who welcomed son Kareem Kenkaide Haynes, in July 2024 – will share the ups and downs of married life in upcoming show 'Nelly Ashanti: We Belong Together'. A press release from Peacock stated: ''Nelly Ashanti: We Belong Together', follows the electrifying journey of this beloved couple as they reignite their love, navigate the ups and downs of newlywed life and the challenges of parenthood while juggling their thriving careers. Can this unstoppable duo prove that their love truly can conquer all? A fun-filled exploration of love's second chances.' Nelly and Ashanti will executive produce the upcoming series, which will premiere in June. The series will include eight 30 minute episodes. Nelly and Ashanti first started dating in 2003, after meeting at a Grammy Awards press conference. They dated for a decade before splitting in 2013. However, they unexpectedly reunited onstage in 2021 during Ja Rule and Fat Joe's Verzuz battle and revealed in 2023 that they were back together. They secretly tied the knot in December 2023, before welcoming their son the following year. Speaking previously about their romantic reconciliation, Nelly told the 'Boss Moves with Rasheeda' show: "I think it surprised both of us. It wasn't anything that was planned. "We both were pretty much doing what we do. But sometimes being separate, you understand one another more. You could be like, 'Well yo, let me exactly see maybe what they see.' We all can be defensive sometimes in our own relationships. We know we wrong but we going to stand on it, you know what I mean? But we all a victim to that."
