12-05-2025
Watch: how the Beckhams invented the celebrity wedding
When David Beckham and Victoria Adams tied the knot in 1999 they didn't just create a marriage — they launched an empire. Their £1 million deal with OK! shattered records, quadrupled the magazine's circulation to 1.7 million copies and sparked newsstand scuffles across Britain. This wasn't just a celebrity wedding, it was the birth of 'Brand Beckham' and the blueprint for modern celebrity culture.
In this Style Stories episode, the Sunday Times fashion director Karen Dacre reveals how matching purple outfits, golden thrones and a Robin Hood-themed reception transformed celebrity weddings from private affairs into carefully orchestrated media spectacles — a template now followed by everyone from the Biebers to the Kardashians and even the Beckhams' own son Brooklyn.
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