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Time of India
a day ago
- Automotive
- Time of India
Digital road safety campaign: 'Parvaah' garners 10 million engagements in UP; Rampur bags 1st place
MEERUT: In a departure from traditional road safety initiatives that often rely on fines and enforcement drives, Bareilly division recently launched a digital campaign 'Parvaah' (care), a month-long initiative from April 19 that used social media to promote adherence to traffic rules and responsible driving, racking up 10 million engagements across platforms. The campaign's success is particularly significant given UP's grim road safety record. According to the UP Road Safety and Awareness Cell, the state recorded 13,000 road accidents resulting in 7,700 fatalities between Jan and May 20. "Road safety isn't about instilling fear through hefty challans, it's about care and responsibility," said Ramit Sharma, additional director general (ADG) of police, Bareilly zone and the driving force behind Parvaah. An electrical engineer from IIT-Kanpur, he added, "In this digital age, engaging commuters as active participants is essential. Awareness is key and digital is the way forward." The campaign was driven by 11 dedicated teams, comprising district and traffic police from nine districts: Bareilly, Pilibhit, Badaun, Rampur, Moradabad, Bijnor, Amroha, Sambhal and Shahjahanpur. They flooded social media with over 5,700 posts, 2,618 awareness templates, more than 1,100 videos, and 200 news clippings, each crafted to reinforce the core message: traffic rules save lives. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Pinga-Pinga e HBP? Tome isso 1x ao dia se tem mais de 40 anos Portal Saúde do Homem Clique aqui Undo A felicitation ceremony held on Friday saw Rampur police recognised as the top performer for generating the highest social media traction. Bareilly police secured the second position, while the Bareilly traffic police team came in third. Sharing Rampur's strategy, SP Vidya Sagar Mishra said, "We mobilised digital volunteers, educational institutions, and the district administration to amplify the campaign's impact across social media platforms,We also made sure our traffic police hit the ground to create real-time awareness." Follow more information on Air India plane crash in Ahmedabad here . Get real-time live updates on rescue operations and check full list of passengers onboard AI 171 .
Hindustan Times
10-05-2025
- Politics
- Hindustan Times
Rampur cop's request to join Indo-Pak conflict leads to his sudden transfer
: A request by a 2011 batch UP police head constable to send him to the Pakistan border to fight for India in the ongoing conflict between the two countries has resulted in his sudden transfer from Rampur to Uttar Pradesh's Lakhimpur Kheri district, which borders move is being viewed as a punishment and he is also in for disciplinary action. Head constable Chaman Singh made his request for a combat role in a letter to the UP Director General of Police (DGP). He also wrote that he is trained to operate assault rifles like INSAS, SLR and AK-47, so he should be given chance to fight for the country at the border.'The constable shared this letter and his video on different social media platforms on Friday. In the video, he could be heard stating that he voluntarily wanted to participate in the conflict,' a senior Rampur police official said. In an official statement shared by Rampur police on X, police officials mentioned that this act of sharing video on social media regarding the 'bizarre' request comes under the category of indiscipline. 'Disciplinary action will be taken against him,' the statement superintendent of police (SP) Vidya Sagar Mishra said there are certain procedures to join the army and nobody could join such a crucial operation on a whim. 'No such situation has come where the police personnel have been asked to join the army. It is a very bizarre request just to hog the limelight,' he said. 'The head constable has been transferred to Lakhimpur Kheri, and his reliving order has been issued on Friday evening,' he added. Rampur police officials stated that the transfer, considered a punishment, was already under process. Lakhimpur Kheri district comes under the Lucknow zone and range. He was immediately relieved from Rampur which comes under the Moradabad range of the Bareilly zone. 'Under a routine transfer, the head constable would have been first transferred to the Lucknow zone headquarters from where he would have been allotted the Lucknow range or the Ayodhya range. Thereafter, he would have been allotted one of the five districts that comes under the Lucknow range,' a senior IPS officer said.
