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Mint
01-06-2025
- Entertainment
- Mint
Legal experts warn of increasing IP infringement as AI and digital platforms proliferate
With the Delhi High Court granting interim protection to the intellectual property rights of the 1994 Hindi filmAndaz Apna Apnato prevent the unauthorised use of its characters, title, dialogues and artistic elements, entertainment industry experts say there is gradual recognition of the increasing threat to intellectual property (IP) ownership, especially with the proliferation of digital platforms and AI technologies. These rights are being infringed upon in new and sophisticated ways, particularly in the case of older, iconic films through unauthorised use in derivative works, stage plays, YouTube series, or even web content that tries to bank on the popularity of the original. The emergence of social media has led to a surge in clipped movie scenes, fan edits, dubbed Reels, and remixed dialogues, often circulated for ad revenue or to boost influencer engagement. Legal experts say these practices frequently border on or cross into infringement, especially when the content is monetised. As AI technologies make unauthorised use more rampant and accessible, filmmakers who may have earlier relied on reputation or informal industry norms to protect their work are now formally enforcing their rights through innovative legal means. Also Read: How Zakir Khan, Bhuvan Bam and Kusha Kapila hit the big time Last month, the Delhi High Court restrained over 30 individuals and entities from "reproducing, using, or commercially exploiting content related to the film (Andaz Apna Apna) without permission." Vinay Pictures, represented by Shanti Vinaykumar Sinha, the legal heir of the film's late producer, Vinay Sinha, filed the lawsuit. 'Popular films from the past are often commercially exploited without authorisation. Iconic dialogues are printed on merchandise, clips are used in YouTube compilations and social media Reels, and songs are reused in digital content without proper licensing," Aishwarya Kaushiq, partner, disputes practice, BTG Advaya, said. Securing sequels, remakes In some cases, creators produce remakes, sequels, or adaptations—both online and offline—without acquiring rights. AI tools are increasingly used to recreate well-known characters or scenes, and mobile games often incorporate elements that resemble those from classic films, all of which infringe on the original IP, she added. On the monetisation aspect, the apparent objective here is to capitalise on the nostalgia and enduring popularity of these films. By leveraging recognisable characters, quotes, or visuals, infringers aim to drive engagement, boost product sales, or increase views—without sharing revenue with the rightful IP holders. Gaurav Sahay, founder partner, Arthashastra Legal pointed out that AI has further complicated this by enabling the recreation of actors' faces, voices, and iconic scenes, which can then be used in spoof videos, tribute content, or even digital advertising, all without needing any actual footage or consent from the rights holders. 'AI tools can produce content that closely mimics or even recreates the original work, often without needing access to the actual source files, with startling accuracy. The low barrier to entry has democratised creativity, but it has also opened the floodgates to infringement," Sahay said. Also Read: Independent producers, boutique studios veer towards regional cinema for big gains He added that such content spreads rapidly across digital platforms, from YouTube to Instagram, generating views, engagement, and even revenue for creators who have not contributed to the original work. In many cases, viewers may not even realise that what they are watching is AI-generated, blurring the line between original creation and synthetic imitation. AI has accelerated and anonymised the infringement process. It has empowered a new class of content creators who may not fully understand or respect IP boundaries. Enforcing rights 'The use of Gen AI for infringing copyright is a significant legal issue and will only grow with time. It is being used to duplicate film characters and music by amateurs as well as increasingly by businesses in the context of product or business endorsements on social media. This is seen generally in moment marketing campaigns conducted by many brands despite the legal risk associated with such unlicensed or unauthorised use," Ameet Datta, founder and managing counsel, ADP Law Offices, said. To be sure, filmmakers who may have earlier relied on reputation or informal industry norms to protect their work are now formally enforcing their rights. Sahay said proactive IP audits are conducted to identify and consolidate ownership over various elements of films to ensure they have a legally enforceable foundation in place. Where a single viral clip or AI-generated parody can damage or dilute a brand, filmmakers are recognising the need to future-proof their IP through vigilant legal oversight, contracts that reflect modern realities, and timely enforcement when their rights are breached. Filmmakers are now assigning digital rights for their past works or negotiating new licensing deals with OTT platforms and music streaming services, ensuring they maintain control over how their content is distributed and reused. Changing clauses Many are now amending clauses in their existing contracts that account for newer forms of exploitation, including AI-generated adaptations, derivative content, or non-fungible token (NFT) usage. There is also an emphasis on digital watermarking and blockchain-based copyright tracking, which allows filmmakers to prove ownership in cases of online infringement. Also Read: Old hits and IPL screenings offer buzz, but not cash for cinemas 'We're seeing a clear shift in how filmmakers, including veterans, are approaching IP protection. Many are now taking proactive legal steps to not just seek registration of their IP but also seek enforcement of copyright, trademarks, and moral rights," Essenese Obhan, managing partner, Obhan & Associates, said. 'Legal teams are also being engaged for continuous monitoring, takedown requests, and litigation wherever needed," Obhan said, adding that the recent interim stay in theAndaz Apna Apnacase signals an encouraging trend of courts recognising and enforcing these rights, despite the complexities introduced by new technologies.
News18
18-05-2025
- Entertainment
- News18
Delhi HC Grants Interim Stay On Unauthorised Use Of Andaz Apna Apna Title
Last Updated: The Delhi High Court issued an interim order to protect the 1994 film Andaz Apna Apna, restraining over 30 parties from unauthorized use of its characters, title, and dialogues. The Delhi High Court has taken a significant step to protect the intellectual property rights of the 1994 Hindi film 'Andaz Apna Apna." In a recent interim order, the court restrained over 30 parties from unauthorized use of the film's iconic characters, title, dialogues, and artistic works. This decisive move underscores the importance of safeguarding creative content and sends a strong message against infringement in the entertainment industry. Recently, the Delhi High Court issued a John Doe order providing interim protection for the intellectual property rights related to the film 'Andaz Apna Apna.' This order, arising from a lawsuit filed by the legal heir of the film's late producer, seeks to prevent various identified and unidentified individuals or entities from unauthorized use, reproduction, and commercial exploitation of the film's copyrighted materials and registered trademarks. Justice Amit Bansal issued an ex parte interim injunction in a case filed by Vinay Pictures, represented by Shanti Vinaykumar Sinha, the legal heir of the film's late producer, Vinay Sinha. The plaintiff requested protection against the alleged violation of copyright and trademark rights involving merchandise, digital content, domain names, and AI-generated materials. In a statement, the bench of Justice Amit Bansal held, 'The plaintiff has demonstrated a prima facie case for grant of an interim injunction in its favour, and in case ex-parte and interim injunction is not granted, the plaintiff will suffer an irreparable loss." 'Any objections to the quality of the defendants' products will be attributable to the plaintiff, as the public would have purchased such goods under the mistaken impression that they emanate from the plaintiff," the court recorded. The court further clarified that the injunction covers mirror and redirect URLs and granted the plaintiff the freedom to add more infringers to the case if necessary. The plaintiff, through Advocate Pravin Anand, claimed exclusive rights to all intellectual property associated with the film, encompassing its characters, dialogues, costumes, styles, and popular catchphrases like 'Aila,' 'Ouima,' and 'Teja main hoon, mark idhar hai.' These components, particularly characters such as Amar, Prem, Teja, and Crime Master Gogo, have become iconic and hold significant secondary meaning in the minds of the public. –IANS First Published: May 18, 2025, 12:57 IST
India Today
18-05-2025
- Entertainment
- India Today
Court restrains unauthorised use of ‘Andaz Apna Apna' intellectual property
Delhi High Court has passed an order barring the unauthorised use of intellectual property, including characters, dialogues, images and audio-video content, associated with the iconic Hindi film "Andaz Apna Apna".The high court passed the ex-parte interim injunction in a lawsuit filed by production house Vinay Pictures, which sought relief against alleged infringement of copyright and trademark rights through merchandise, digital content, domain names and AI-generated Amit Bansal, in an order on May 14, said the plaintiff had demonstrated a prima facie case in its favour and would suffer an irreparable loss in case the interim injunction was not film, initially released in 1994 with Aamir Khan and Salman Khan in the lead roles, was re-released this high court restrained several persons, including unknown parties, from hosting, streaming, making available for viewing or downloading, communicating to the public, or creating any content, including images, videos, audiovisual or AI-generated content identical to, adapted from, or derivative of the plaintiff's film "Andaz Apna Apna".It also directed YouTube owner Google LLC to take down, remove and disable the infringing videos, Shorts or other content uploaded by the persons infringing the plaintiff's plaintiff, in its plea, contended that the film -- produced by the late Vinay Sinha -- enjoyed enduring popularity and cultural said the plaintiff had exclusive ownership over the film's title, literary and dramatic works, and characters, including "Crime Master Gogo", "Teja", "Amar" and "Prem".The plaintiff also referred to registered trademarks over phrases such as "Aila" and "Ouima", which it claimed had acquired secondary meaning in the minds of the to the plea, the plaintiff had the right to commercialise the intellectual property, including the film's characters, their images, likeness, dialogues, etc and signed agreements with third parties to make its merchandise available for unauthorised parties were commercialising these elements through sale of T-shirts, mugs, posters, notebooks, AI-generated digital content and video clips and social media content and online Watch
Hindustan Times
18-05-2025
- Entertainment
- Hindustan Times
Delhi HC bars unauthorised use of 'Andaz Apna Apna' intellectual property
New Delhi, Delhi High Court has passed an order barring the unauthorised use of intellectual property, including characters, dialogues, images and audio-video content, associated with the iconic Hindi film "Andaz Apna Apna". The high court passed the ex-parte interim injunction in a lawsuit filed by production house Vinay Pictures, which sought relief against alleged infringement of copyright and trademark rights through merchandise, digital content, domain names and AI-generated material. Justice Amit Bansal, in an order on May 14, said the plaintiff had demonstrated a prima facie case in its favour and would suffer an irreparable loss in case the interim injunction was not granted. The film, initially released in 1994 with Aamir Khan and Salman Khan in the lead roles, was re-released this year. The high court restrained several persons, including unknown parties, from hosting, streaming, making available for viewing or downloading, communicating to the public, or creating any content, including images, videos, audiovisual or AI-generated content identical to, adapted from, or derivative of the plaintiff's film "Andaz Apna Apna". It also directed YouTube owner Google LLC to take down, remove and disable the infringing videos, Shorts or other content uploaded by the persons infringing the plaintiff's rights. The plaintiff, in its plea, contended that the film produced by the late Vinay Sinha enjoyed enduring popularity and cultural relevance. It said the plaintiff had exclusive ownership over the film's title, literary and dramatic works, and characters, including "Crime Master Gogo", "Teja", "Amar" and "Prem". The plaintiff also referred to registered trademarks over phrases such as "Aila" and "Ouima", which it claimed had acquired secondary meaning in the minds of the public. According to the plea, the plaintiff had the right to commercialise the intellectual property, including the film's characters, their images, likeness, dialogues, etc and signed agreements with third parties to make its merchandise available for sale. However, unauthorised parties were commercialising these elements through sale of T-shirts, mugs, posters, notebooks, AI-generated digital content and video clips and social media content and online stores.
Time of India
18-05-2025
- Entertainment
- Time of India
Delhi High Court grants interim stay on unauthorized use of 'Andaz Apna Apna' title and artistic works
The Delhi High Court has taken a significant step to protect the intellectual property rights of the 1994 Hindi film " Andaz Apna Apna ." In a recent interim order, the court restrained over 30 parties from unauthorized use of the film's iconic characters, title, dialogues, and artistic works. This decisive move underscores the importance of safeguarding creative content and sends a strong message against infringement in the entertainment industry. Recently, the Delhi High Court issued a John Doe order providing interim protection for the intellectual property rights related to the film 'Andaz Apna Apna.' This order, arising from a lawsuit filed by the legal heir of the film's late producer, seeks to prevent various identified and unidentified individuals or entities from unauthorized use, reproduction, and commercial exploitation of the film's copyrighted materials and registered trademarks. Justice Amit Bansal issued an ex parte interim injunction in a case filed by Vinay Pictures , represented by Shanti Vinaykumar Sinha, the legal heir of the film's late producer, Vinay Sinha. The plaintiff requested protection against the alleged violation of copyright and trademark rights involving merchandise, digital content, domain names, and AI-generated materials. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 3 Reasons to Plug This Into Your Home Today elecTrick - Save upto 80% on Power Bill Learn More Undo In a statement, the bench of Justice Amit Bansal held, "The plaintiff has demonstrated a prima facie case for grant of an interim injunction in its favour, and in case ex-parte and interim injunction is not granted, the plaintiff will suffer an irreparable loss." "Any objections to the quality of the defendants' products will be attributable to the plaintiff, as the public would have purchased such goods under the mistaken impression that they emanate from the plaintiff," the court recorded. The court further clarified that the injunction covers mirror and redirect URLs and granted the plaintiff the freedom to add more infringers to the case if necessary. The plaintiff, through Advocate Pravin Anand, claimed exclusive rights to all intellectual property associated with the film, encompassing its characters, dialogues, costumes, styles, and popular catchphrases like 'Aila,' 'Ouima,' and 'Teja main hoon, mark idhar hai.' These components, particularly characters such as Amar, Prem, Teja, and Crime Master Gogo, have become iconic and hold significant secondary meaning in the minds of the public. Check out our list of the latest Hindi , English , Tamil , Telugu , Malayalam , and Kannada movies . Don't miss our picks for the best Hindi movies , best Tamil movies, and best Telugu films .
