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Riyadh Air Signs Global Distribution Deal with Spain's Amadeus to Fuel Expansion Plans
Riyadh Air Signs Global Distribution Deal with Spain's Amadeus to Fuel Expansion Plans

Asharq Al-Awsat

time3 days ago

  • Business
  • Asharq Al-Awsat

Riyadh Air Signs Global Distribution Deal with Spain's Amadeus to Fuel Expansion Plans

Riyadh Air, Saudi Arabia's new national carrier and a wholly owned subsidiary of the Public Investment Fund, has signed a global distribution agreement with Spain-based Amadeus, a leading travel technology provider. The strategic move will give the airline access to one of the world's largest networks of travel agents, bolstering its growth strategy and supporting the Kingdom's transformation drive under Vision 2030. According to an Amadeus statement issued Thursday, the partnership will enable Riyadh Air to join the Amadeus Travel Platform, connecting it with travel agents and distributors in over 190 countries. The agreement is aimed at ensuring the airline's offerings reach travelers worldwide, enhancing Saudi Arabia's appeal as a global tourism destination and reinforcing its role as a central hub for aviation and travel. Vincent Coste, Chief Commercial Officer of Riyadh Air, said the company's mission is to build a world-class airline that embodies Saudi Arabia's ambitions. He added that the partnership with Amadeus provides the global reach, distribution strength, and retailing capabilities needed to achieve the airline's goal of serving more than 100 destinations by 2030. 'This collaboration is not only about enabling seamless travel experiences,' Coste said, 'but also about contributing to the broader national vision of diversifying the economy, growing tourism, and enhancing global connectivity.' The agreement also covers the future distribution of Riyadh Air's content through Amadeus' New Distribution Capability (NDC) framework, giving the airline greater ability to offer dynamic, personalized deals to travelers while maintaining stronger control over indirect sales strategies. These advanced capabilities will help Riyadh Air deliver a modern, flexible, customer-focused retail experience. Maher Koubaa, Executive Vice President for Travel and Managing Director for Europe, the Middle East, and Africa at Amadeus, described the deal as a milestone in the development of Saudi Arabia's aviation sector. He said the launch of Riyadh Air marks a significant moment for the Kingdom's aviation industry, and that Amadeus brings not only global reach but also advanced retailing, marketing, and data analytics tools to help the airline compete internationally. Founded in 2023 under the patronage of Prince Mohammed bin Salman, Crown Prince and Prime Minister, Riyadh Air is a key part of Saudi Arabia's strategy to diversify its economy, invest in tourism and infrastructure, and position the Kingdom as a global aviation hub. Backed by the Public Investment Fund, the carrier is expected to contribute more than $20 billion to Saudi Arabia's non-oil GDP and create over 200,000 direct and indirect jobs in the domestic market.

Riyadh Air signs global distribution agreement with Amadeus in preparation for take-off
Riyadh Air signs global distribution agreement with Amadeus in preparation for take-off

Zawya

time4 days ago

  • Business
  • Zawya

Riyadh Air signs global distribution agreement with Amadeus in preparation for take-off

Riyadh, Saudi Arabia, Riyadh Air, the new national carrier of Saudi Arabia, has signed a global distribution agreement with Amadeus, a global technology provider for the travel industry. The strategic partnership will enable Riyadh Air access to one of the largest global networks of travel sellers, supporting the airline's ambitious growth plans and playing a key role in the Kingdom of Saudi Arabia's broader transformation agenda under Vision 2030. By joining the Amadeus Travel Platform, Riyadh Air will connect to travel agencies and sellers in more than 190 countries, ensuring that its offers are accessible to travelers worldwide. This will be instrumental in attracting inbound tourism, promoting Saudi Arabia as a compelling global destination, and helping position the Kingdom as a leading aviation and tourism hub. Vincent Coste, Chief Commercial Officer at Riyadh Air, commented: 'Our mission is to create a truly world-class airline that reflects the ambition of Saudi Arabia. Partnering with Amadeus gives us the global reach, distribution power, and retailing capabilities needed to support our goal of flying to over 100 destinations by 2030. This partnership is not only about enabling seamless travel experiences, but also about contributing to the broader national vision of economic diversification, tourism growth, and enhanced global connectivity'. As part of the agreement, Amadeus will also distribute Riyadh Air's future NDC (New Distribution Capability) content, allowing the airline to deliver more dynamic, personalized offers to travelers and to take greater control of its indirect sales strategy. These advanced capabilities will further optimize Riyadh Air's ability to deliver modern, flexible, and customer-centric retailing. Maher Koubaa, Executive Vice President, Travel Unit and Managing Director EMEA, Amadeus, said: 'The launch of Riyadh Air represents a major milestone for the Kingdom's aviation industry, and we are proud to be their trusted technology partner from the very beginning. Amadeus brings not only global reach, but also advanced retailing, merchandising, and data-driven tools that will help Riyadh Air differentiate itself on the global stage. We are excited to support Riyadh Air's contribution to Vision 2030 and the Kingdom's aspirations to become a global tourism and travel leader.' Backed by the Public Investment Fund (PIF) and unveiled by His Royal Highness Crown Prince Mohammed bin Salman bin Abdulaziz in 2023, Riyadh Air is set to play a pivotal role in advancing Saudi Arabia's Vision 2030, which seeks to diversify the Kingdom's economy, stimulate investment in tourism and infrastructure, and create a globally competitive aviation sector. The airline is expected to contribute over USD 20 billion to the Kingdom's non-oil GDP and generate more than 200,000 direct and indirect jobs. About Amadeus Amadeus makes the experience of travel better for everyone, everywhere by inspiring innovation, partnerships and responsibility to people, places and planet. Our technology powers the travel and tourism industry. Inspiring more open ways of working. More connected ways of thinking, centered around the traveler. Our open platform connects the global travel and hospitality ecosystem. From startups to big industry players and governments too. Together, transforming how travel works. We are working to make travel a force for social and environmental good. A collective responsibility to protect and improve the people and places we visit, ensuring travel continues to make positive contribution to our world. We apply innovation to meet new needs, to solve real challenges. Our truly diverse global workforce, made up of 150 nationalities, is passionate about travel and technology. We are an IBEX 35 company, listed on the Spanish Stock Exchange under We have also been recognized by the Dow Jones Sustainability Index for the last 13 years. Amadeus. It's how travel works better.

Riyadh Air signs global distribution agreement with Amadeus in preparation for take-off
Riyadh Air signs global distribution agreement with Amadeus in preparation for take-off

Tourism Breaking News

time4 days ago

  • Business
  • Tourism Breaking News

Riyadh Air signs global distribution agreement with Amadeus in preparation for take-off

Post Views: 55 Riyadh Air has signed a global distribution agreement with Amadeus, a global technology provider for the travel industry. The strategic partnership will enable Riyadh Air access to one of the largest global networks of travel sellers, supporting the airline's ambitious growth plans and playing a key role in the Kingdom of Saudi Arabia's broader transformation agenda under Vision 2030. By joining the Amadeus Travel Platform, Riyadh Air will connect to travel agencies and sellers in more than 190 countries, ensuring that its offers are accessible to travelers worldwide. This will be instrumental in attracting inbound tourism, promoting Saudi Arabia as a compelling global destination, and helping position the Kingdom as a leading aviation and tourism hub. Vincent Coste, Chief Commercial Officer at Riyadh Air, commented, 'Our mission is to create a truly world-class airline that reflects the ambition of Saudi Arabia. Partnering with Amadeus gives us the global reach, distribution power, and retailing capabilities needed to support our goal of flying to over 100 destinations by 2030. This partnership is not only about enabling seamless travel experiences, but also about contributing to the broader national vision of economic diversification, tourism growth, and enhanced global connectivity'. As part of the agreement, Amadeus will also distribute Riyadh Air's future NDC (New Distribution Capability) content, allowing the airline to deliver more dynamic, personalized offers to travelers and to take greater control of its indirect sales strategy. These advanced capabilities will further optimize Riyadh Air's ability to deliver modern, flexible, and customer-centric retailing. Maher Koubaa, Executive Vice President, Travel Unit and Managing Director EMEA, Amadeus, said 'The launch of Riyadh Air represents a major milestone for the Kingdom's aviation industry, and we are proud to be their trusted technology partner from the very beginning. Amadeus brings not only global reach, but also advanced retailing, merchandising, and data-driven tools that will help Riyadh Air differentiate itself on the global stage. We are excited to support Riyadh Air's contribution to Vision 2030 and the Kingdom's aspirations to become a global tourism and travel leader.' Backed by the Public Investment Fund (PIF) and unveiled by His Royal Highness Crown Prince Mohammed bin Salman bin Abdulaziz in 2023, Riyadh Air is set to play a pivotal role in advancing Saudi Arabia's Vision 2030, which seeks to diversify the Kingdom's economy, stimulate investment in tourism and infrastructure, and create a globally competitive aviation sector. The airline is expected to contribute over USD 20 billion to the Kingdom's non-oil GDP and generate more than 200,000 direct and indirect jobs.

Riyadh Air selects Sabre as its first global distribution partner to advance retailing and distribution strategy
Riyadh Air selects Sabre as its first global distribution partner to advance retailing and distribution strategy

Tourism Breaking News

time14-05-2025

  • Business
  • Tourism Breaking News

Riyadh Air selects Sabre as its first global distribution partner to advance retailing and distribution strategy

Post Views: 120 Sabre Corporation signed a global distribution agreement with Riyadh Air. This strategic partnership positions Sabre as the first global distribution partner to collaborate with Riyadh Air, building on an already strong IT partnership and further solidifying Sabre's role as a key enabler of the airline's retailing and distribution strategy. The collaboration will enable Riyadh Air to utilize Sabre's advanced technology solutions, including its multi-source approach to content distribution, which seamlessly integrates both New Distribution Capabilities (NDC) and traditional content to advance its retailing and distribution strategy. This partnership enables Riyadh Air to deliver dynamic, personalized travel offers, reaching a global network of travel agents, corporate buyers, and customers. By tapping into Sabre's extensive global marketplace, Riyadh Air gains access to powerful tools for driving efficiency, increasing market reach, and providing customers with tailored, real-time travel experiences. 'Sabre is well-positioned to support Riyadh Air's retailing and distribution strategies,' said Alessandro Ciancimino, Vice President, Airline Distribution, EMEA, Sabre Travel Solutions. 'Through our multi-source content approach, which integrates NDC alongside traditional content, we can deliver personalized and scalable solutions that align with Riyadh Air's ambitious growth plans. Our strategy ensures seamless access to the most relevant content, helping Riyadh Air to modernize the travel experience and meet the evolving expectations of today's travelers.' Since its launch, Riyadh Air has been at the forefront of innovation in aviation, aiming to become the first native digital airline in the world. This partnership underscores Riyadh Air's commitment to delivering exceptional customer experiences through advanced technology and seamless retailing strategies. 'Collaborating with Sabre is a pivotal step in our mission to redefine travel retailing and distribution,' said Vincent Coste, Chief Commercial Officer, Riyadh Air. 'Sabre's extensive global reach and innovative technology will enable us to connect with travelers worldwide while enhancing their booking experiences through dynamic, personalized content. This partnership not only supports our retailing strategy but also complements our earlier selection of SabreMosaic™, strengthening the foundation of our long-term collaboration and positioning us for rapid growth globally.' This agreement is a continuation of the strategic partnership between Sabre and Riyadh Air, which includes the airline's selection of SabreMosaic™ for its Offer Management capabilities. SabreMosaic™ empowers Riyadh Air to optimize their offers and create a highly personalized experience for travelers. This technology, combined with Sabre's comprehensive distribution platform, strengthens Riyadh Air's ability to drive revenue and enhance customer satisfaction across its global network.

Riyadh Air partners with TPConnects
Riyadh Air partners with TPConnects

Travel Daily News

time14-05-2025

  • Business
  • Travel Daily News

Riyadh Air partners with TPConnects

Riyadh Air partners with TPConnects' Iris platform to enhance global NDC distribution, enabling dynamic offers and seamless booking capabilities. DUBAI and RIYADH – Riyadh Air, the Kingdom of Saudi Arabia's new digitally native airline, is partnering with TPConnects Technologies to bring its unique NDC content and servicing capabilities on the Iris aggregator platform. Riyadh Air utilizes fully native offer and order technology to deliver a modern retailing experience. This collaboration enhances the distribution capabilities for the Kingdom's newest airline, while expanding TPConnects' robust airline partnerships. TPConnects Technologies is one of the leading aggregators, with a worldwide customer footprint for Iris. Travel agencies using Iris can access Riyadh Air's content alongside traditional EDIFACT, LCC, and other NDC content through a single interface. Iris enables seamless shopping and servicing of air content and ensures that travel sellers can offer the best available fares and products to their clients. 'Riyadh Air is committed to redefining air travel, and our approach to offer and order management is a key part of that vision,' said Vincent Coste, Chief Commercial Officer, Riyadh Air . 'By working with TPConnects and utilizing the Iris platform, we're expanding our reach while ensuring travel sellers can provide customers with truly personalized and dynamic travel experiences.' The integration delivers several advantages to travel sellers: Access to all fare families and ancillaries Dynamic offer creation with real-time pricing Seamless booking and servicing capabilities 'We are thrilled to be working with Riyadh Air on this exciting partnership,' said Giuseppe Candela, VP – Global Sales at TPConnects Technologies. 'Riyadh Air's innovative approach to offer and order management is truly groundbreaking, and we are confident that the Iris platform will enhance revenue potential while delivering greater flexibility and choice for both, the airline and travel sellers.' This collaboration marks a significant milestone in Riyadh Air's journey to establish itself as a world-class airline while advancing TPConnects' mission to transform airline distribution through innovative technology solutions. TPConnects Technologies is an IATA-certified, global travel content aggregation and distribution technology company. Through twin flagship products – Astra for Airlines (NDC API Gateway and B2B Portal Solutions), and Iris for Travel Sellers (An Aggregator Platform) – TPConnects delivers modern air retailing capabilities that drive technological innovation while helping travel industry players increase revenue, streamline operations, and enhance customer experience. TPConnects is granted Airline Retailing Maturity status under the IATA ARMi programme and has received IATA Financial Gateway (IFG) Certification, underscoring the company's position as a leader in travel retailing innovation.

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