22-05-2025
Tourism still big earner for the Isle of Man last year adding millions of pounds to its economy
Tourism is still one of the big-earners for the Manx economy, generating hundreds of millions of pounds last year, according to new figures released today.
The figures from Visit Isle of Man show that almost 330,000 visitors flocked to the island in 2024, both for business and pleasure, staying on average just over 5 nights each.
With each visitor adding an average of £663 during their stay they helped generate more than £212 million pounds for the Isle of Man economy, with almost £2 million coming from cruise tourism alone.
Deborah Heather, CEO of Visit Isle of Man, says that despite bad weather blighting the country last year and rising prices: "The 2024 visitor figures are a testament to the success of a collaborative, industry-wide approach focused on sustainable growth, high quality experiences and strategic marketing.
"We are delighted with the outcome, particularly in light of the challenges faced throughout the year.
"Adverse weather conditions affected both the Isle of Man and our primary feeder market, the UK, whilst additional hurdles included an early Easter, connectivity issues both locally and nationally, price increases driven by global forces, and ongoing economic uncertainty impacting consumer confidence and spending.
"Despite these obstacles, visitor spending exceeded £210 million, and satisfaction levels remained consistently high, clear indicators that our long-term strategy is delivering."
She adds:"Some of this success is also owed to the Island's growing recognition in the press.
"2024 highlights include being named among Conde Nast Traveller's Top 10 UK Islands, listed as one of Wanderlust's Top 10 Best European Islands, and most recently, featured in BBC Travel's global '25 Best Places to Travel in 2025' list.
"Sustaining a strong presence in the minds of potential visitors is a key priority for Visit Isle of Man, and the impact of our efforts is becoming increasingly visible.
"Our commitment remains unchanged: to build a resilient, year-round visitor economy that brings lasting benefits to everyone who lives, works, visits and invests in our Island."
Enduring attractions like the TT Races and the Manx Grand Prix helped pull in the tourists, accounting for almost 24%, but the outstanding natural beauty of the island was the major attraction, with 61% enjoying walking, or exploring the countryside and parkland, with heritage sites also a major draw.
