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Korea Herald
26-05-2025
- Automotive
- Korea Herald
[Photo News] Volkswagen debuts its first full-size SUV in Korea
Volkswagen Group Korea CEO Till Scheer poses next to the new Atlas on Monday at its launch event in Incheon, where the German brand debuted its first full-size sport utility vehicle in South Korea. At 5,095 millimeters in length, it will be the longest SUV currently sold in the country. The price starts from 67.7 million won ($49,600). (Volkswagen Group Korea)
Korea Herald
14-03-2025
- Automotive
- Korea Herald
Volkswagen launches new Golf in Korea to energize hatchback market
Volkswagen launched the face-lifted eighth-generation Golf in Korea on Friday, pledging to invigorate the hatchback market. "Volkswagen Korea is here to shake up the market. In a landscape dominated by SUVs and sedans, we bring something different," said Till Scheer, CEO of Volkswagen Group Korea, at the launch ceremony in Incheon. "The first goal of the Golf is clear: to offer an attractive portfolio and become the top choice for our Korean customers." With a history spanning over half a century, the Golf has become Volkswagen's best-selling model worldwide. Despite Korea being referred to as the "graveyard for hatchbacks," the model sold over 50,000 units in the country by 2024. According to Volkswagen Korea, the face-lifted Golf features a bolder design with a sporty image and enhanced driver convenience technology compared to previous editions. For the first time on a Volkswagen model, the new Golf features an illuminated logo that shines with white LED light. The top-tier Prestige trim is equipped with 18-inch wheels, typically seen on larger segments, giving the car a dynamic appearance. The hatchback also boasts the widest array of advanced driver assistance systems in the compact segment, including features that assist with acceleration, braking and steering to reduce driver fatigue, as well as automatic light adjustment based on driving conditions, the company said. With Volkswagen's turbocharged direct injection diesel engine, the new Golf can travel over 860 kilometers on a single tank, achieving 17.3 kilometers per liter — the best fuel efficiency in its class. The Prestige trim is priced at 43.9 million won ($30,231), while the base Premium model starts at 40 million won. Volkswagen has experienced a steady decline in sales in Korea over the past three years. According to the Korea Automobile Importers & Distributors Association, the brand's sales dropped from 15,791 units in 2022 to 8,273 units in 2024. To boost sales, Volkswagen Korea plans to launch new flagship models, including the face-lifted Golf GTI, set for release in June.
Korea Herald
13-03-2025
- Automotive
- Korea Herald
Five carmakers to recall over 15,000 vehicles for faulty parts
Mercedes-Benz Korea, Volkswagen Group Korea, Toyota Motor Korea and two other carmakers will voluntarily recall over 15,000 vehicles due to faulty components, the transport ministry said Thursday. The five companies, including Stellantis Korea and Ford Sales & Service Korea, are recalling a combined 15,671 units of 11 different models, the ministry said. Mercedes-Benz will recall 4,289 units of two models, including the S580 4MATIC, due to a software error in the engine control unit. Volkswagen found a brake control system software issue affecting 4,226 units of the Audi Q4 40 e-tron and another model, while 2,722 units of Toyota's Sienna Hybrid were found to have improper fastening of third-row seat belts. In the case of Stellantis, 1,731 units of the Chrysler 300C were found to have insufficient durability in their fuel pump components, and Ford reported a door control module software error in 1,535 units of the Nautilus. (Yonhap)
