Latest news with #WCX2025
Forbes
09-04-2025
- Automotive
- Forbes
Suppliers In Limbo Over Constant Tariff Changes
Various hardware and automotive parts produced by Taiwanese supplier Shih Yi are on display at the ... More WCX 2025 trade show in Detroit on April 9, 2025. An array of all sorts of automotive parts and hardware fill tables at the Shih Yi booth at this week's WCX 2025 show in downtown Detroit. It's where automotive suppliers come to show off their latest products to exchange ideas, learn and most importantly, network in hopes of landing new business. But Pres. Donald Trump's constantly changing import tariff policies is creating a combination of uncertainty and fear among some of the foreign suppliers attending the show. He changed course again Wednesday, announcing a 90-day pause in reciprocal tariffs for most countries except for China. Trump instead, raised the levy on Chinese exports to the U.S. to 125% after China said it would impose additional tariffs on incoming goods from the U.S. For Jerry Kuo, vice president of sales at Taiwan-based Shih Yi, the levies are especially troubling since, he says, 40% of his company's business is with the U.S. Jerry Kuo, vice president of sales at Taiwan-based auto supplier Shih Yi at the WCX 2025 trade show ... More in Detroit, April 9, 2025. 'The impact might be a little bit suffering, because our customers may come back to us and asking us to make up that margin,' said Kuo. 'You may just have to refuse to take the orders from the U.S., but we don't want to see that.' A few rows over is the expansive Hyundai Motor Group Partners display where more than a dozen suppliers are set up. Jin Kim, of Michigan-based JK Global Business Development represents several of them and serves as an interpreter. He says in the case of smaller suppliers—basically companies that supply larger suppliers—the constant changing of the terms by Trump is especially troubling. 'It's not something that we can definitely say is a long term or short term,' said Jin. 'Is this today and this tomorrow, and this one, you know, next week, so it's you can't make business decisions based on maybe a weekly moving target.' Hyundai Motor Group Partners booths at the WCX 2025 trade show in Detroit, April 9, 2025. What sounds like a simple answer, moving some production to the U.S. to avoid the tariffs, of course, is not simple at all for companies of limited resources, Jin points out. The unsatisfactory solution might just be giving up exporting to the U.S. The tit for tat imposition of tariffs and reciprocal tariffs between the U.S. and China puts a magnifying glass over the scope of competitive threat the Chinese auto industry to the domestic companies. Intel Automotive vice president and general manager Jack Weast delivering remarks at the WCX 2025 ... More trade show in Detroit, April 9, 2025. 'The future of the global automotive industry is being created today in China,' declared Intel Automotive vice president and general manager Jack Weast during a presentation at the WCX Wednesday on his first year in China. In describing why the companies there are able to operate efficiently at less costs, he pointed to several key operational and cultural differences with many automakers elsewhere. They include having just one research and development team at each company overseeing all brands, rather than R&D teams for each individual brand, an intense competitive culture and exceptionally quick communication. To better compete with Chinese companies, Weast suggested U.S. automakers do the following: While not addressing import tariffs as a tool to attenuate competition, Weast said his personal view of what's holding back the U.S. auto industry is 'I think we've lost of that competitive edge. Somehow we've got to find that competitive spirit that used to be so alive here in Detroit, especially that made this place the most innovative place for car design.'
Yahoo
01-04-2025
- Automotive
- Yahoo
Vicor to present at WCX 2025 in Detroit
How to rapidly implement bi-directional 800V to 48V/12V DC-DC conversion using high-density power modules ANDOVER, Mass., April 01, 2025 (GLOBE NEWSWIRE) -- As the automotive industry migrates to 800V batteries and a 48V zonal architecture, power system designers are looking for rapidly deployable solutions that also optimize performance, minimize size, weight and system cost. Converting from high voltage to 48V and 12V, presents a variety of complex power design challenges. The new Vicor automotive grade power modules are designed to help power engineers solve these high voltage power conversion problems using industry-leading power density and scalability, via parallel operation, for a wide range of power levels. Vicor will be presenting at World Congress Experience (WCX) 2025 in Detroit, April 8-10. The presentation will highlight the newest high power density DC-DC converter power modules that are designed to solve today's toughest automotive electrification year on April 8th at 3:30pm Patrick Kowalyk, Automotive Principal Field Application Engineer, North America will present how to 'Optimize High Voltage to SELV Performance While Eliminating a 48V Battery and Super Caps.' Patrick will address easy-to-implement modular solutions for converting high voltage battery voltages direct-to-load (48V and 12V). He will explain how bidirectional, high power density DC-DC converter power modules, using soft switching topology at frequencies > 1.4 MHz can downsize the power delivery network, enhance efficiency and improve overall system performance. Vicor will be presenting at World Congress Experience (WCX) 2025 in Detroit on April 8th at 3:30pm. Patrick Kowalyk, Automotive, Principal Field Application Engineer will explain how to optimize high voltage to point of load conversion in today's power-hungry, electrified vehicles, using new automotive grade DC-DC converter power modules (Download high res image) Visit us at WCX 2025 and learn more about the Vicor presentations About WCXThe WCX™ World Congress Experience is where the engineering community convenes on mobility's biggest hurdles from mass deployment of electric vehicles to developmental timelines for autonomous vehicles to understating of global supply chain constraints impacting the automotive industry. World Congress Experience is an event of the Society of Automotive Engineers (SAE). About Vicor CorporationVicor Corporation designs, develops, manufactures and markets modular power components and complete power systems based upon a portfolio of patented technologies. Headquartered in Andover, Massachusetts, Vicor sells its products to the power systems market, including enterprise and high-performance computing, industrial equipment and automation, telecommunications and network infrastructure, vehicles and transportation, aerospace and defense. Contact: Stephen Germino, Media Relations & PR, Director Vicor Corporation 978 749.8243 sgermino@ A photo accompanying this announcement is available at in to access your portfolio
