29-04-2025
Want stylish, effortless fashion that makes you feel empowered? THIS is where you can find it (and it's celebrity stylist approved!)
JD Williams and brand ambassador Gok Wan just get it.
The online retailer and superstar stylist are making a bold and powerful statement this season with the launch of the new WE SEE YOU campaign, which is all about empowering midlife women to be unapologetically themselves, shattering outdated stereotypes and celebrating their rebellious spirit, energy, and effortless style.
A recent JD Williams survey revealed that 60 per cent of women feel invisible in midlife, so this stylish and size-inclusive collection aims to give you the confidence to wear what you want and look amazing, proving age is just a number.
'Midlife is a time of rediscovery, and it's about embracing who you are with confidence,' says JD Williams brand ambassador Gok Wan. 'I believe that every woman, regardless of age, deserves to feel fabulous in her own skin.
'It's not about looking younger – it's about celebrating your journey and owning your power with style and grace. JD Williams ' new collection reflects just that by showcasing midlife women in their element and enjoying moments that matter.'
Prices start at just £18 for these very chic pieces, and amongst them you'll find flattering dresses, sharp tailoring and holiday-ready swimwear. Available in sizes 8 to 32, the collection is thoughtfully designed, amazing quality and made to last.
We've picked out our favourite looks below, but you'll have to be quick if you want to bag one of the dresses - the vibrant red, the black and white polka dot, and the printed halterneck maxi are all in our shopping baskets!
Dresses to die for
Talking of dream dresses...
A standout piece from the collection, Gok says 'This maxi dress is great for the summer – loads of movement and it's going to keep you nice and cool without a sleeve.
'It's got a low V on the front which is super sexy, and the bow details as well keep all our concentration around the bust area, and it is nipped in at the waist.'
We couldn't agree more - this red hot maxi will become a staple of your summer wardrobe, whether you rock it with sandals, sneakers or a pair of ankle boots.
Click HERE to shop this must-have maxi now!
The humble polka dot is a print that keeps on coming back around, but it's a particularly big deal this year.
'If you've got a summer party coming up, going to the races or even if you're looking for a great cover-up for the beach, this polka dot dress is an absolute winner,' says Gok.
'It's got a gorgeous bow at the back and is so sexy as it creeps down the back and nips you in around the bum. The biggest seller about this dress is it moves beautifully!'
It really is a wonderfully versatile dress and we've fallen head over heels for those romantic puffed sleeves too. Add wedge espadrilles and a cute raffia bag and you're good to go to any event this season.
Click HERE to go dotty now!
The colours of this dress are absolutely stunning and we love the combinations of contrasting prints.
Just picture yourself wafting along the beach or down cobbled streets on holiday this summer, with this beautiful dress flowing behind you.
The halterneck cut is flattering for everyone, as it falls from the neck downwards skimming the body as it goes. In fact, this dress looks like it should cost five times the price and we can't wait to style it with chunky gold jewellery and a pair of woven thong sandals.
Click HERE to snap up this directional dress!
Summer separates
A fabulous summer wardrobe isn't just about dresses.
Let's elevate our everyday with stylish separates we can wear in multiple ways, and which make us feel as good as we look.
This waistcoat is the perfect piece to do this. The linen mix fabric is seriously impressive for the price, and what we really love is the way it's cut to accentuate the waist.
Wear it with nothing underneath while it's warm and sunny, layering over a long sleeve tee when the autumn comes.
And why not complete the look with the matching trousers? Breathable and comfortable enough to wear all day, you'll look cool and sophisticated from head to toe.
Click HERE to buy this on-trend waistcoat and HERE for the matching trousers!
This blouse is exactly the kind of pared-back piece your suitcase is crying out for.
Prints and bright colours are gorgeous for holidays, but it can sometimes be tricky to put outfits together. That's where this simple white top is going to transform your vacation dressing.
Wear with floaty wide leg trousers, layer over your bikini, tie at the waist and wear with a pair of denim shorts; the options are endless. And, of course, it'll look great back at home with jeans or your favourite work trousers too.
Plus, the batwing sleeves are incredibly flattering, and with its easy breezy boho feel it's right on trend.
Need a versatile skirt to see you through the summer months? Here it is.
This classic black cotton maxi skirt is romantic and easy to wear. And look closely and you'll see it boasts lovely contrast ric rac embroidery running along each of its tiers.
Not only does it look amazing but it's machine washable too making it super practical whether you're at home or away.
All it needs is a white T-shirt and trainers for daytime, before you switch to a camisole and sandals for dinner.
Click HERE to snap up this summery skirt.
If you only buy one thing this summer, make it a linen shirt.
And this one by JD Williams is just the thing. In a timeless and understated shade, it has a relaxed fit, making it ideal for every day.
It'll look chic with tailored trousers or jeans while it's still a little chilly, but then team it with the matching shorts for an effortless look to beat the heat in high summer.
We love a co-ord, but this one really nails a grown-up and sophisticated feel. And while we'll always love thigh-skimming shorts, 2025 is all about the Bermuda.
They fall just above the knee, have a tailored waist and thanks to that neutral colour, they'll work with everything you've already got in your wardrobe.
So what's not to love?
