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Yahoo
02-03-2025
- Entertainment
- Yahoo
10 Corso Como Unveils Gentle Monster's First Store in Europe
LANDING IN MILAN: The arrival of Gentle Monster in Milan did not go unnoticed. On Friday night during Milan Fashion Week, the eyewear brand held a special event at its first store in Europe located inside the concept store 10 Corso Como. The new space spans 1,022 square feet and presents cybercore aesthetics, raw patterns, sheer materials and a silver color palette mixing classic with futuristic features. More from WWD Afro Fashion Association Keeps DEI Conversation in Fashion Rolling Amelia Gray Hamlin Gets Edgy for Roberto Cavalli's Fall 2025 Runway in Dramatic Mermaid Dress LVMH Métiers d'Excellence and Thélios Launch Third Edition of Italian Craftsmanship Prize The store carries the brand's jewelry collection, the Bold collection and Gentle Monster's bestsellers. Also, the brand offered a first look at its third collaboration with Maison Margiela, which was celebrated by a temporary abstract human-shaped installation placed in the center of the store. The collection includes 20 eyewear styles — eight sunglasses and 12 spectacles — that merge cyber-core style, metallic materials, cable temples and Maison Margiela's iconic four white stitches. The statement pieces are available in silver and green metallics, as well as signature colors like black, gray, navy, ivory, red and tortoiseshell. Among the designs are three silhouettes set on super-light structures, as sunglasses with gold frames and as spectacles with silver frames. Two silhouettes are set on silver-tagged wire temples: a cat-eye version in black, gray and red and a wide round lens in black, brown and tortoiseshell. The Margiela eyewear campaign was photographed and directed by Jordan Hemingway, which reflects on the alienation and attraction between humans and cyborgs. On Thursday, to mark the release of the collaboration, several stores around the world will host installations dedicated to the collection and its themes. Gentle Monster counts 72 stores worldwide in cities such as London, Los Angeles, Singapore and Shanghai. Since its foundation in 2011, the company has collaborated with luxury brands such as Moncler, Coperni, Fendi and with the likes of actress Tilda Swinton and South Korean singer Jennie. Best of WWD Scarlett Johansson and Colin Jost's Red Carpet Couple Style Through the Years: Photos Black-owned Makeup, Skin Care and Hair Brands to Support This Month and Always History of the Met Gala, How It Went From Fundraiser to 'Fashion's Biggest Night': Ticket Prices, Celebrities and Iconic Moments
Yahoo
01-03-2025
- Entertainment
- Yahoo
MSGM Women's Fall 2025: Tulles of the Trade
Tulle is a fascinating material: its stiffness, sheerness, and the way multiple layers create optical patterns when the light hits it. No wonder it's a mainstay of the couture, and even a key material for people like Alberonero, an Italian artist and sometime farmer named Luca Boffi, who does performances tented in multiple layers of colored tulle. More from WWD Afro Fashion Association Keeps DEI Conversation in Fashion Rolling Amelia Gray Hamlin Gets Edgy for Roberto Cavalli's Fall 2025 Runway in Dramatic Mermaid Dress LVMH Métiers d'Excellence and Thélios Launch Third Edition of Italian Craftsmanship Prize You can see why a designer like Massimo Giorgetti would be attracted to Boffi's work, given the lighthearted spirt of his MSGM brand. His fall collection included multi-layer tulle ponchos, capes and tops, or basic cardigans or crewnecks cloaked in a single ghostly layer. He also folded in the word-based works of textile artist Caterina Frongia, blown up on roomy sweaters, pencil skirts and shawls, which resembled easy-to-decipher eye charts if you don't understand Italian. Gorpcore was a third well of inspiration, which made for a hodgepodge of a collection, which sometimes looked like a more cheerful, colorful version of Balenciaga. Mixed in were some supersized faux fur coats, complete with furry boots for a Chewbacca effect. The low-slung jeans in colorful washes felt more on-brand, as did the crisp shirts, sometimes worn in double-layers, and sometimes trailing fabric streamers – a detail seen all over the runways this Milan season. The ebullient designer moonlights as a cheerleader for Milan's vibrant art and music scene – and emerging neighborhoods. He nabbed a raw subterranean space in the gritty, but artsy Corvetto neighborhood, which he prizes for its bookstores, museums and galleries. 'I like the energy of this area,' he enthused. Launch Gallery: MSGM Fall 2025 Ready-to-Wear Collection Best of WWD Windowsen RTW Spring 2022 Louis Shengtao Chen RTW Spring 2022 Vegan Fashion Week Returns to L.A. With Nous Etudions, Vegan Tiger on the Runway
