2 days ago
Louis Vuitton Names Jeremy Allen White as Brand Ambassador
PARIS – After flirting on the red carpet, Louis Vuitton and Jeremy Allen White have made their relationship official: the U.S. actor has been named as the French fashion's house new brand ambassador.
For his Met Gala debut in May, White wore a custom black pinstriped three-piece suit with pearl buttons and flared trousers, with a white shirt and tie, in keeping with 'Superfine: Tailoring Black Style' theme of this year's edition.
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Best known for his role as chef Carmen 'Carmy' Berzatto in the comedy-drama series 'The Bear,' White also wore Vuitton to the SAG Awards in February. He rocked a flared black three-piece single-breasted tuxedo without a bow tie, but accessorized with a gold brooch – a far cry from the signature white T-shirt and chef's apron he wears on TV.
'Jeremy's got a quiet confidence and authenticity that you can't fake. It's effortless. At Louis Vuitton, it's about real people who move culture forward—and Jeremy lives that. We're proud to welcome him into the family,' Pharrell Williams, men's creative director at Vuitton, said in a statement on Tuesday.
The partnership marks a stylistic evolution for White, who previously channeled classic Americana and nonchalant cool in campaigns for Calvin Klein. Images of the actor, stripped down to his underwear in the brand's spring 2024 ads, quickly went viral on social media after their release last year.
White's breakout role came in 2011 when he was cast as Phillip 'Lip' Gallagher in the U.S. series 'Shameless,' in which he starred during the show's entire 10-year run. But it was 'The Bear' that made him a star, winning him back-to-back Emmy, Golden Globe and SAG awards, to name just a few.
He could have another busy awards season next year. White will appear as Bruce Springsteen in the biopic 'Deliver Me from Nowhere,' set for U.S. release in October. Directed by Scott Cooper, the movie will chronicle Springsteen's journey towards completing his 1982 album 'Nebraska.'
White will also join the cast of the 2026 'Star Wars' film 'The Mandalorian & Grogu' as the voice of Jabba the Hutt's son, Rotta the Hutt.
At Vuitton, he joins a roster that includes actor Bradley Cooper, rapper Pusha T, K-pop sensations such as Felix of Stray Kids, as well as athletes Victor Wembanyama and Carlos Alcaraz, among others.
Launch Gallery: Jeremy Allen White's Style and Calvin Klein Campaigns Through the Years [PHOTOS]
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