Latest news with #Wake
The Advertiser
24-05-2025
- The Advertiser
How a childhood crisscrossing regional Australia has shaped my crime novels
Shelley Burr's crime fiction is steeped in Aussie landscapes and characters. The author of the Lane Holland detective novels Wake (2022), Ripper (2024) and now Vanish explains the countryside that has inspired her. The bio inside my books says that I grew up in Newcastle and Glenrowan, and the road in between. There's always a pause when I tell people I grew up not in one and then the other, but back and forth every few months. My parents, then a remote area nurse from coastal NSW and an air force radio operator from country Victoria, met in Darwin. Their marriage imploded for reasons that had nothing to do with geography, but the result was that getting to spend time with both my parents involved a great deal of it. We didn't always drive-my brother and I sometimes made the journey as unaccompanied minors in a tiny FlyPelican prop plane from Newcastle to Sydney, then a thankfully less bouncy flight to Albury. I think I was the only passenger ever to follow the ongoing plot in the Ansett inflight magazine for children, although their collapse meant I never did find out how it ended. More often, we made the eight-hour drive (more with "driver reviver" breaks). I was a bookish kid, and so the marathon journeys were an opportunity to read. When I ran out of books, or the journey pushed on past sunset, I made up my own stories. Even now, a long drive is one of the best tricks I have for getting unstuck with my writing and I always get home from a regional writers' festival brimming with new notes and ideas. Passing through so many small Australian towns left me with a deep affection for them, and insight into the ways they are similar and yet different. That has had a massive influence on the setting of my books. I don't set my books in real places. I don't like the idea of taking somewhere real people live and layering a dark history over it. But I do draw inspiration from real towns. Geography is not a strength of mine, so it's useful to be able to look at real maps and check how the streets might be laid out, what number and type of shops would be realistic. Would there be a school, would there be a police station, how far would people be willing to drive to get to the nearest regional centre? There's also a freedom in using a fictional place as the setting. I can start from what's real and tweak it in any way the story demands, without worrying about instant messages and emails from readers put out that I've completely misunderstood how their local bus system works. When my debut, Wake, came out I opted not to name the place that inspired the small-town setting of Nannine. I enjoyed how keen readers were to guess, and was reassured that I'd built somewhere that felt real when people asked if I had perhaps based it on the place where they grew up. Most guesses were a little too far to the east, a reflection of just how much of Australia's population is clustered in the green part of the map. Nannine's foundations are firmly in the red dirt. One of the highlights of the promotional tour for Wake was the moment a reader named the actual town, in front of an audience at the Occasional Wine Bar in Boorowa. She first asked if Nannine was Broken Hill, and I explained that it was not, but the larger town the characters visit in a few scenes was. The reader grinned, like she had sprung a planned trap. "Then it's Ivanhoe, NSW." I couldn't have denied it if I'd wanted to, the audience exploded at the look on my face. Later I nervously asked her if I'd done the town justice, and hearing that I had was better than any award. There's an excitement about seeing your own tiny piece of the world represented in fiction - especially for Australians, when most entertainment expects us to relate to lives in New York or Los Angeles. I still remember the frisson of reading a scene in Tobias McCorkell's coming of age novel Everything in its Right Place, when the teenage main character and his father stop to eat in the Nagambie bakery. I'd eaten there many times with my own father. I know those tables! I've had that vanilla slice! I've never been to Ivanhoe - I planned a research trip while drafting Wake, but unnecessary travel amid the restrictions at the time felt unethical. I've drawn closer and closer to home with my later books, and the influence of my earlier travels is obvious. I found the setting for my next book, Ripper, in the midst of a move from Canberra to the Albury-Wodonga region, where we live now. The fictional town of Rainier sits exactly halfway between Sydney and Melbourne. Readers who are particularly good at pub trivia would know that there is already a real town in that spot -Tarcutta. I stopped in Tarcutta to stretch my legs, and was struck by a sign directing drivers to turn one way for Sydney, and another for Melbourne. I was fascinated by the idea of a town defined by being on the way to two other places. One thing that struck me on my family's travels up and down the highways was that every town has something like that. Newcastle has a fort that fired "in anger" on a Japanese submarine during the war. Glenrowan was the site of the last stand of the Kelly Gang. From a child's view the trip ran from The Big Merino in Goulburn to the Dog on the Tuckerbox in Gundagai then the Holbrook submarine. My private investigator character, Lane Holland, starts the books literally and figuratively homeless after a lifetime spent moving about, first with his family who worked the agricultural show circuit and later going wherever there's a case for him. I'm often asked if the remote setting of Wake was inspired by my time in Glenrowan -and it was. But out of all my characters I feel the most affinity for the constant motion of Lane's childhood. Country Victoria ended up feeling like home, and I now live on 10 hectares that we're trying to turn into a productive permaculture farm. That inspired the Karpathy farm that Lane visits in my latest book, Vanish. I'm sure my neighbours will recognise the steep hills and treacherous winding road that leads up to it. I have discovered in the writing that inspiration works both ways. Vanish is soaked in paranoia, and the fear that someone is watching. When I took a break from writing to check the goats or the chickens, I started seeing ghosts. Every humanoid shape out of the corner of my eye became someone watching me. I plan to set my next book far from here, but I think that no matter where I choose, there will be some aspect of the setting that feels like home. Shelley Burr's crime fiction is steeped in Aussie landscapes and characters. The author of the Lane Holland detective novels Wake (2022), Ripper (2024) and now Vanish explains the countryside that has inspired her. The bio inside my books says that I grew up in Newcastle and Glenrowan, and the road in between. There's always a pause when I tell people I grew up not in one and then the other, but back and forth every few months. My parents, then a remote area nurse from coastal NSW and an air force radio operator from country Victoria, met in Darwin. Their marriage imploded for reasons that had nothing to do with geography, but the result was that getting to spend time with both my parents involved a great deal of it. We didn't always drive-my brother and I sometimes made the journey as unaccompanied minors in a tiny FlyPelican prop plane from Newcastle to Sydney, then a thankfully less bouncy flight to Albury. I think I was the only passenger ever to follow the ongoing plot in the Ansett inflight magazine for children, although their collapse meant I never did find out how it ended. More often, we made the eight-hour drive (more with "driver reviver" breaks). I was a bookish kid, and so the marathon journeys were an opportunity to read. When I ran out of books, or the journey pushed on past sunset, I made up my own stories. Even now, a long drive is one of the best tricks I have for getting unstuck with my writing and I always get home from a regional writers' festival brimming with new notes and ideas. Passing through so many small Australian towns left me with a deep affection for them, and insight into the ways they are similar and yet different. That has had a massive influence on the setting of my books. I don't set my books in real places. I don't like the idea of taking somewhere real people live and layering a dark history over it. But I do draw inspiration from real towns. Geography is not a strength of mine, so it's useful to be able to look at real maps and check how the streets might be laid out, what number and type of shops would be realistic. Would there be a school, would there be a police station, how far would people be willing to drive to get to the nearest regional centre? There's also a freedom in using a fictional place as the setting. I can start from what's real and tweak it in any way the story demands, without worrying about instant messages and emails from readers put out that I've completely misunderstood how their local bus system works. When my debut, Wake, came out I opted not to name the place that inspired the small-town setting of Nannine. I enjoyed how keen readers were to guess, and was reassured that I'd built somewhere that felt real when people asked if I had perhaps based it on the place where they grew up. Most guesses were a little too far to the east, a reflection of just how much of Australia's population is clustered in the green part of the map. Nannine's foundations are firmly in the red dirt. One of the highlights of the promotional tour for Wake was the moment a reader named the actual town, in front of an audience at the Occasional Wine Bar in Boorowa. She first asked if Nannine was Broken Hill, and I explained that it was not, but the larger town the characters visit in a few scenes was. The reader grinned, like she had sprung a planned trap. "Then it's Ivanhoe, NSW." I couldn't have denied it if I'd wanted to, the audience exploded at the look on my face. Later I nervously asked her if I'd done the town justice, and hearing that I had was better than any award. There's an excitement about seeing your own tiny piece of the world represented in fiction - especially for Australians, when most entertainment expects us to relate to lives in New York or Los Angeles. I still remember the frisson of reading a scene in Tobias McCorkell's coming of age novel Everything in its Right Place, when the teenage main character and his father stop to eat in the Nagambie bakery. I'd eaten there many times with my own father. I know those tables! I've had that vanilla slice! I've never been to Ivanhoe - I planned a research trip while drafting Wake, but unnecessary travel amid the restrictions at the time felt unethical. I've drawn closer and closer to home with my later books, and the influence of my earlier travels is obvious. I found the setting for my next book, Ripper, in the midst of a move from Canberra to the Albury-Wodonga region, where we live now. The fictional town of Rainier sits exactly halfway between Sydney and Melbourne. Readers who are particularly good at pub trivia would know that there is already a real town in that spot -Tarcutta. I stopped in Tarcutta to stretch my legs, and was struck by a sign directing drivers to turn one way for Sydney, and another for Melbourne. I was fascinated by the idea of a town defined by being on the way to two other places. One thing that struck me on my family's travels up and down the highways was that every town has something like that. Newcastle has a fort that fired "in anger" on a Japanese submarine during the war. Glenrowan was the site of the last stand of the Kelly Gang. From a child's view the trip ran from The Big Merino in Goulburn to the Dog on the Tuckerbox in Gundagai then the Holbrook submarine. My private investigator character, Lane Holland, starts the books literally and figuratively homeless after a lifetime spent moving about, first with his family who worked the agricultural show circuit and later going wherever there's a case for him. I'm often asked if the remote setting of Wake was inspired by my time in Glenrowan -and it was. But out of all my characters I feel the most affinity for the constant motion of Lane's childhood. Country Victoria ended up feeling like home, and I now live on 10 hectares that we're trying to turn into a productive permaculture farm. That inspired the Karpathy farm that Lane visits in my latest book, Vanish. I'm sure my neighbours will recognise the steep hills and treacherous winding road that leads up to it. I have discovered in the writing that inspiration works both ways. Vanish is soaked in paranoia, and the fear that someone is watching. When I took a break from writing to check the goats or the chickens, I started seeing ghosts. Every humanoid shape out of the corner of my eye became someone watching me. I plan to set my next book far from here, but I think that no matter where I choose, there will be some aspect of the setting that feels like home. Shelley Burr's crime fiction is steeped in Aussie landscapes and characters. The author of the Lane Holland detective novels Wake (2022), Ripper (2024) and now Vanish explains the countryside that has inspired her. The bio inside my books says that I grew up in Newcastle and Glenrowan, and the road in between. There's always a pause when I tell people I grew up not in one and then the other, but back and forth every few months. My parents, then a remote area nurse from coastal NSW and an air force radio operator from country Victoria, met in Darwin. Their marriage imploded for reasons that had nothing to do with geography, but the result was that getting to spend time with both my parents involved a great deal of it. We didn't always drive-my brother and I sometimes made the journey as unaccompanied minors in a tiny FlyPelican prop plane from Newcastle to Sydney, then a thankfully less bouncy flight to Albury. I think I was the only passenger ever to follow the ongoing plot in the Ansett inflight magazine for children, although their collapse meant I never did find out how it ended. More often, we made the eight-hour drive (more with "driver reviver" breaks). I was a bookish kid, and so the marathon journeys were an opportunity to read. When I ran out of books, or the journey pushed on past sunset, I made up my own stories. Even now, a long drive is one of the best tricks I have for getting unstuck with my writing and I always get home from a regional writers' festival brimming with new notes and ideas. Passing through so many small Australian towns left me with a deep affection for them, and insight into the ways they are similar and yet different. That has had a massive influence on the setting of my books. I don't set my books in real places. I don't like the idea of taking somewhere real people live and layering a dark history over it. But I do draw inspiration from real towns. Geography is not a strength of mine, so it's useful to be able to look at real maps and check how the streets might be laid out, what number and type of shops would be realistic. Would there be a school, would there be a police station, how far would people be willing to drive to get to the nearest regional centre? There's also a freedom in using a fictional place as the setting. I can start from what's real and tweak it in any way the story demands, without worrying about instant messages and emails from readers put out that I've completely misunderstood how their local bus system works. When my debut, Wake, came out I opted not to name the place that inspired the small-town setting of Nannine. I enjoyed how keen readers were to guess, and was reassured that I'd built somewhere that felt real when people asked if I had perhaps based it on the place where they grew up. Most guesses were a little too far to the east, a reflection of just how much of Australia's population is clustered in the green part of the map. Nannine's foundations are firmly in the red dirt. One of the highlights of the promotional tour for Wake was the moment a reader named the actual town, in front of an audience at the Occasional Wine Bar in Boorowa. She first asked if Nannine was Broken Hill, and I explained that it was not, but the larger town the characters visit in a few scenes was. The reader grinned, like she had sprung a planned trap. "Then it's Ivanhoe, NSW." I couldn't have denied it if I'd wanted to, the audience exploded at the look on my face. Later I nervously asked her if I'd done the town justice, and hearing that I had was better than any award. There's an excitement about seeing your own tiny piece of the world represented in fiction - especially for Australians, when most entertainment expects us to relate to lives in New York or Los Angeles. I still remember the frisson of reading a scene in Tobias McCorkell's coming of age novel Everything in its Right Place, when the teenage main character and his father stop to eat in the Nagambie bakery. I'd eaten there many times with my own father. I know those tables! I've had that vanilla slice! I've never been to Ivanhoe - I planned a research trip while drafting Wake, but unnecessary travel amid the restrictions at the time felt unethical. I've drawn closer and closer to home with my later books, and the influence of my earlier travels is obvious. I found the setting for my next book, Ripper, in the midst of a move from Canberra to the Albury-Wodonga region, where we live now. The fictional town of Rainier sits exactly halfway between Sydney and Melbourne. Readers who are particularly good at pub trivia would know that there is already a real town in that spot -Tarcutta. I stopped in Tarcutta to stretch my legs, and was struck by a sign directing drivers to turn one way for Sydney, and another for Melbourne. I was fascinated by the idea of a town defined by being on the way to two other places. One thing that struck me on my family's travels up and down the highways was that every town has something like that. Newcastle has a fort that fired "in anger" on a Japanese submarine during the war. Glenrowan was the site of the last stand of the Kelly Gang. From a child's view the trip ran from The Big Merino in Goulburn to the Dog on the Tuckerbox in Gundagai then the Holbrook submarine. My private investigator character, Lane Holland, starts the books literally and figuratively homeless after a lifetime spent moving about, first with his family who worked the agricultural show circuit and later going wherever there's a case for him. I'm often asked if the remote setting of Wake was inspired by my time in Glenrowan -and it was. But out of all my characters I feel the most affinity for the constant motion of Lane's childhood. Country Victoria ended up feeling like home, and I now live on 10 hectares that we're trying to turn into a productive permaculture farm. That inspired the Karpathy farm that Lane visits in my latest book, Vanish. I'm sure my neighbours will recognise the steep hills and treacherous winding road that leads up to it. I have discovered in the writing that inspiration works both ways. Vanish is soaked in paranoia, and the fear that someone is watching. When I took a break from writing to check the goats or the chickens, I started seeing ghosts. Every humanoid shape out of the corner of my eye became someone watching me. I plan to set my next book far from here, but I think that no matter where I choose, there will be some aspect of the setting that feels like home. Shelley Burr's crime fiction is steeped in Aussie landscapes and characters. The author of the Lane Holland detective novels Wake (2022), Ripper (2024) and now Vanish explains the countryside that has inspired her. The bio inside my books says that I grew up in Newcastle and Glenrowan, and the road in between. There's always a pause when I tell people I grew up not in one and then the other, but back and forth every few months. My parents, then a remote area nurse from coastal NSW and an air force radio operator from country Victoria, met in Darwin. Their marriage imploded for reasons that had nothing to do with geography, but the result was that getting to spend time with both my parents involved a great deal of it. We didn't always drive-my brother and I sometimes made the journey as unaccompanied minors in a tiny FlyPelican prop plane from Newcastle to Sydney, then a thankfully less bouncy flight to Albury. I think I was the only passenger ever to follow the ongoing plot in the Ansett inflight magazine for children, although their collapse meant I never did find out how it ended. More often, we made the eight-hour drive (more with "driver reviver" breaks). I was a bookish kid, and so the marathon journeys were an opportunity to read. When I ran out of books, or the journey pushed on past sunset, I made up my own stories. Even now, a long drive is one of the best tricks I have for getting unstuck with my writing and I always get home from a regional writers' festival brimming with new notes and ideas. Passing through so many small Australian towns left me with a deep affection for them, and insight into the ways they are similar and yet different. That has had a massive influence on the setting of my books. I don't set my books in real places. I don't like the idea of taking somewhere real people live and layering a dark history over it. But I do draw inspiration from real towns. Geography is not a strength of mine, so it's useful to be able to look at real maps and check how the streets might be laid out, what number and type of shops would be realistic. Would there be a school, would there be a police station, how far would people be willing to drive to get to the nearest regional centre? There's also a freedom in using a fictional place as the setting. I can start from what's real and tweak it in any way the story demands, without worrying about instant messages and emails from readers put out that I've completely misunderstood how their local bus system works. When my debut, Wake, came out I opted not to name the place that inspired the small-town setting of Nannine. I enjoyed how keen readers were to guess, and was reassured that I'd built somewhere that felt real when people asked if I had perhaps based it on the place where they grew up. Most guesses were a little too far to the east, a reflection of just how much of Australia's population is clustered in the green part of the map. Nannine's foundations are firmly in the red dirt. One of the highlights of the promotional tour for Wake was the moment a reader named the actual town, in front of an audience at the Occasional Wine Bar in Boorowa. She first asked if Nannine was Broken Hill, and I explained that it was not, but the larger town the characters visit in a few scenes was. The reader grinned, like she had sprung a planned trap. "Then it's Ivanhoe, NSW." I couldn't have denied it if I'd wanted to, the audience exploded at the look on my face. Later I nervously asked her if I'd done the town justice, and hearing that I had was better than any award. There's an excitement about seeing your own tiny piece of the world represented in fiction - especially for Australians, when most entertainment expects us to relate to lives in New York or Los Angeles. I still remember the frisson of reading a scene in Tobias McCorkell's coming of age novel Everything in its Right Place, when the teenage main character and his father stop to eat in the Nagambie bakery. I'd eaten there many times with my own father. I know those tables! I've had that vanilla slice! I've never been to Ivanhoe - I planned a research trip while drafting Wake, but unnecessary travel amid the restrictions at the time felt unethical. I've drawn closer and closer to home with my later books, and the influence of my earlier travels is obvious. I found the setting for my next book, Ripper, in the midst of a move from Canberra to the Albury-Wodonga region, where we live now. The fictional town of Rainier sits exactly halfway between Sydney and Melbourne. Readers who are particularly good at pub trivia would know that there is already a real town in that spot -Tarcutta. I stopped in Tarcutta to stretch my legs, and was struck by a sign directing drivers to turn one way for Sydney, and another for Melbourne. I was fascinated by the idea of a town defined by being on the way to two other places. One thing that struck me on my family's travels up and down the highways was that every town has something like that. Newcastle has a fort that fired "in anger" on a Japanese submarine during the war. Glenrowan was the site of the last stand of the Kelly Gang. From a child's view the trip ran from The Big Merino in Goulburn to the Dog on the Tuckerbox in Gundagai then the Holbrook submarine. My private investigator character, Lane Holland, starts the books literally and figuratively homeless after a lifetime spent moving about, first with his family who worked the agricultural show circuit and later going wherever there's a case for him. I'm often asked if the remote setting of Wake was inspired by my time in Glenrowan -and it was. But out of all my characters I feel the most affinity for the constant motion of Lane's childhood. Country Victoria ended up feeling like home, and I now live on 10 hectares that we're trying to turn into a productive permaculture farm. That inspired the Karpathy farm that Lane visits in my latest book, Vanish. I'm sure my neighbours will recognise the steep hills and treacherous winding road that leads up to it. I have discovered in the writing that inspiration works both ways. Vanish is soaked in paranoia, and the fear that someone is watching. When I took a break from writing to check the goats or the chickens, I started seeing ghosts. Every humanoid shape out of the corner of my eye became someone watching me. I plan to set my next book far from here, but I think that no matter where I choose, there will be some aspect of the setting that feels like home.
Yahoo
21-05-2025
- Business
- Yahoo
Global Ice Cream Market in the Wake of Unilever's Demerger
Dublin, May 21, 2025 (GLOBE NEWSWIRE) -- The "Hot Topic Case Study: The Global Ice Cream Market in the Wake of Unilever's Demerger" report has been added to report examines Unilever's decision to demerger its ice cream business and analyzes the consequences for Unilever and the global ice cream demand fluctuations and cold supply chain costs have resulted in ice cream becoming Unilever's least profitable business segment. Unilever's demerger can be seen in the way it is prioritizing R&D investment in high margin Gen Z are more likely than any other generation to enjoy 'trendy' or unusual flavors. Nut flavors become progressively less popular the younger a consumer is. Ice cream is most commonly consumed when relaxing at home, followed by when on holiday . Reasons to Buy Identify future potential commercial applications for ice cream in fast-moving consumer goods. Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry. Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector. Access valuable strategic take-outs to help direct future decision-making and inform new product development. Key Topics Covered: Unilever Ice Cream's IPO Market Dynamics Consumers' Flavor Preferences Ice Cream Market Challenges Innovation Examples For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
21-05-2025
- Business
- Yahoo
Global Ice Cream Market in the Wake of Unilever's Demerger
Dublin, May 21, 2025 (GLOBE NEWSWIRE) -- The "Hot Topic Case Study: The Global Ice Cream Market in the Wake of Unilever's Demerger" report has been added to report examines Unilever's decision to demerger its ice cream business and analyzes the consequences for Unilever and the global ice cream demand fluctuations and cold supply chain costs have resulted in ice cream becoming Unilever's least profitable business segment. Unilever's demerger can be seen in the way it is prioritizing R&D investment in high margin Gen Z are more likely than any other generation to enjoy 'trendy' or unusual flavors. Nut flavors become progressively less popular the younger a consumer is. Ice cream is most commonly consumed when relaxing at home, followed by when on holiday . Reasons to Buy Identify future potential commercial applications for ice cream in fast-moving consumer goods. Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry. Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector. Access valuable strategic take-outs to help direct future decision-making and inform new product development. Key Topics Covered: Unilever Ice Cream's IPO Market Dynamics Consumers' Flavor Preferences Ice Cream Market Challenges Innovation Examples For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900Sign in to access your portfolio
Fashion Value Chain
20-05-2025
- Entertainment
- Fashion Value Chain
Tonello Unveils Dual Innovations in Milan & Hangzhou
From May 21–23, Tonello will spotlight its latest breakthroughs at two global stages—Denim Première Vision Milan and Kingpins China, Hangzhou—highlighting its continued evolution in sustainable dyeing and garment finishing. In Milan, Tonello transforms its booth into a creative lab. Visitors can witness live dyeing sessions featuring the G1 Lab, the brand's most compact dyeing machine, and Wake technology, which uses plant-based waste like dried flowers and roots. The spotlight will also be on Sulfur Essence, a new dye collection exploring the artistic potential of sulfur and indigo through DyeMate, the industry's first indigo garment dyeing system that also works with sulfur and VAT dyes. Tonello's Fashion Designer Marco Visentin will take the Pitch Area stage on May 22 with 'Where Indigo Wanders'—a visual and conceptual exploration of the evolving aesthetics in sulfur and indigo dyeing. Simultaneously in Hangzhou, Tonello introduces a new generation of energy-efficient dryers at Kingpins China, emphasizing performance, streamlined processes, and sustainability. This is the latest advancement in Tonello's Laundry (R)Evolution. At the venue entrance, Tonello presents DENIM RENAISSANCE: The Beauty of Time, a collection that reflects the brand's commitment to fusing heritage craftsmanship with future-forward design. From Milan to Hangzhou, Tonello reaffirms its mission to lead the future of denim—uniting innovation, sustainability, and creativity across continents.
Forbes
15-05-2025
- Entertainment
- Forbes
By Rosie Jane Puts Luxury Packaging At Forefront Of Body Care Rebrand
By Rosie Jane Every Day Collection By Rosie Jane is giving its community more for less. That's just one component of its body care rebrand, known as the By Rosie Jane Every Day line. Representing a refreshed, mood-boosting body care experience, the collection, composed of three signature aromatherapy-driven blends, puts an emphasis on accessibility and everyday luxury. Neutral, 100% PCR plastic packaging—which isn't subject to sun exposure damage—is a key focus of each item in the newly kakadu plum-driven lineup (Body Wash, Body Milk, Bath + Body Oil, Deodorant), which launched on May 15. Offering consumers up to 5 oz. greater product than before, no purchase exceeds $25. While leaning into body care isn't a first for the brand—best known at Sephora for its clean, fine floral and fruity perfumes—the pivot will set this element apart from earlier launches. Among these launches include smaller-sized products in glass bottles, based on the brand's signature scents (Rosie, Dulce, Missy). In addition to size, the aforementioned are sold a slightly higher price point in less family-friendly packaging. Johnston believes a consumer should be able to check all the boxes when it comes to what they incorporate into their daily body care routine. After all, if Martha Stewart stands by one-size-fits-all luxury, why can't Johnston? 'I watched her documentary, and she was talking about when she launched her line into Kmart, which was so long ago,' Johnston said, when asked what prompted the By Rosie Jane Every Day rebrand. 'And everyone was like, what are you doing? You're insane. What are you doing in this market? And she was like, everybody loves beautiful things, right? Everyone can have great taste. And that always resonated with me. And I knew about it before the documentary. And then when I watched it again, I was like, that's right. I love beautiful things, but I'm also what I would call like a prestige value shopper.' While glass packaging can be considered prestige, Johnston didn't feel like it aligned with everyday consumer. But she didn't want it her By Rosie Jane Every Day line to be any less appealing in a shower or on a beauty counter. 'These aren't cheap, you know what I mean?' She explained about the upgraded amber packaging for her Wake, Calm and Chill products. 'These are gonna be a little more bang for my buck, but it's not like these are, you know, low-level dollar store. It's not something that you're hiding away or that you're putting into a refill bottle to look like a brand that you might already have.' By Rosie Jane Every Day body care in Wake Body Wash The entrepreneur firmly stands by the gap she's filling in the market—with just packaging alone. 'As soon as things become remotely affordable, why do they start looking like products for children that are color coordinated?' she said. 'It's like, ooh, if it's under $45 a bottle, it better be pink if it's strawberry and purple if it's lavender, you know? I'm like, why does it always have to be so dumbed down?' On the flip side, however, 'You would always see the same kind of brand representing itself in these traditionally elevated spaces,' she went on to say. 'I was always like, look, I love it, of course, but it's really expensive. Why is there nothing in a more affordable, approachable space that looks and feels beautiful? That was always my thing.' Woman in shower with bubbly suds from By Rosie Jane Every Day body wash If there's a moment to make serious moves with body care, now's it, according to a recent Nielsen report, which notes a 6.7% year-over-year growth rate, with the category growing especially with Gen-Z and boomers. For By Rosie Jane's part, the brand—which saw 8% body care sales in 2024, from its $10 million revenue—expects to see at least 20% from this stream in 2025. According to internal data provided for this story, the brand anticipates $12 - $15 million revenue this year. Another profitable avenue on the horizon for the By Rosie Jane Every Day line? Erewhon, which the brand will enter in June, alongside pre-existing Salt & Stone, Facile, Rahua, Vacation, Weleda and Nimbi, among others. 'The Erewhon partnership has been in the works for some time,' Johnston says. 'Their premium, multi-category shopping experience is the perfect fit for our body care expansion because it's important to meet our customers where we know they're shopping for everyday products. Erewhon also aligns with so much of what matters to us and our community: quality, sustainability and clean ingredients.'
