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Entrepreneur
12 hours ago
- Business
- Entrepreneur
Walko Food Company Acquires Meemee's Ice Creams to Boost Artisanal Dessert Play
Walko, founded in 2012 in Pune by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, owns popular brands such as NIC Ice Creams, Grameen Kulfi, Mimo, Café Chokolade, and Cream Pot. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Walko Food Company, a leading premium ice cream and dessert brand, has announced the acquisition of Meemee's Ice Creams, marking its strategic entry into India's fast-growing artisanal dessert segment. Founded in Mumbai, Meemee's is known for its bold, playful offerings like toasties, ice cream cakes, roley's, and tubsters. The brand has built a strong urban fanbase, particularly among younger consumers, with its quirky style and innovative formats. "This acquisition is a strategic step towards dessert consumption," said Raj Bhandari, Director of Walko Food Company. "As consumer preferences shift toward authenticity and experiential indulgence, Meemee's youthful energy and innovation-first approach align seamlessly with our vision." Walko, founded in 2012 in Pune by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, owns popular brands such as NIC Ice Creams, Grameen Kulfi, Mimo, Café Chokolade, and Cream Pot. The company has a strong distribution network in over 100 cities and a digital-first model that includes platforms like Swiggy, Zomato, Amazon Fresh, and Big Basket. Meemee's Founder Meha Agarwal added, "Partnering with Walko has been an important step for Meemee's. Walko's vision and distribution expertise allow us to focus on crafting innovative flavours while reaching freezers and hearts across India." The move is expected to enhance Walko's Direct-to-Consumer (D2C) growth and further solidify its presence in India's INR 44,000 crore (USD 5.33 billion) ice cream market, projected to grow at 11% CAGR through 2028. With this acquisition, Walko aims to create a new standard for premium, handcrafted desserts across the country.
Business Upturn
15 hours ago
- Business
- Business Upturn
Walko Food Company Acquires Meemee's Ice Creams to Increase Artisanal Dessert Portfolio
Walko Food Company has acquired Mumbai-based Meemee's Ice Creams to expand into India's artisanal dessert market. Known for quirky offerings like Toasties and Tubsters, Meemee's strengthens Walko's urban and D2C footprint. The acquisition supports Walko's strategy to cater to changing consumer preferences and tap into India's ₹44,000 crore ice cream market, expected to grow at 11% CAGR through 2028. The move aligns with Walko's innovation-led approach and nationwide distribution strength. By Riddhima Jain Published on June 25, 2025, 14:15 IST Walko Food Company, India ' s fastest-growing premium dessert brand , has acquired Mumbai-based Meemee ' s Ice Creams in a strategic move . The acquisition is Walko ' s entry into India ' s increasing artisanal dessert market, reinforcing its foothold in the new-age , youth- driven dessert segment. Popular for eccentric formats such as Toasties, Roley ' s, and Tubsters, Meemee ' s has built a strong footing amongst urban consumers. The acquisition is believed to intensify Walko ' s Direct-to-Consumer (D2C) penetration and consolidate its footprint in more than 100 cities. 'The move is an expression of our focus on delivering experiential high-quality desserts. Meemee ' s fun personality aligns well with Walko ' s innovation- driven vision ,' stated Raj Bhandari, Director, Walko Food Company. Supported by brands such as NIC, Grameen Kulfi, and Mimo, Walko is set to support Meemee ' s growth in India ' s ₹44,000 crore ice cream industry , which is expected to grow at ~11% CAGR until 2028. Meemee ' s founder Meha Agarwal was optimistic and stated , ' Walko ' s scale and distribution muscle will enable us to spread happiness to more dessert enthusiasts in the country .' Established in 2012, Walko Food Company has become renowned for its sole – branded distribution model and visibility on top e-commerce platforms such as Swiggy, Zomato, Blinkit, and Amazon Fresh. Ahmedabad Plane Crash Business Acquisition NewsWalko Ice Cream
