Latest news with #WallabeeDay
Fashion Network
23-04-2025
- Entertainment
- Fashion Network
Clarks Originals sets up second annual 'Wallabee Day'
Wallabee Day is back! Big on campaigns and collection launches, footwear brand Clarks Originals has set aside Saturday (26 April) for its annual celebration dedicated to its signature shoe. After all, it said the Wallabee is 'one of the most iconic and culturally significant shoes in footwear history'. This year's celebrations will focus on 'Wallabee's global influence' with a brand campaign, exclusive product drops, and worldwide activations 'that highlight its unique status as an iconic 'blank canvas' shoe embraced by communities and subcultures around the world'. The campaign is inspired by a true story, and the origin of the Wallabee Day date (26 April 1970) when a shipment of 4,176 pairs of Wallabees 'caused chaos' at New York's JFK Airport. It appears customs officers, mistakenly believing they were live animal Wallabies, scrambled to prepare cages, only to be met with boxes filled with Clarks' signature shoe. So the campaign 'bring[s] this legendary mix-up to life', with Wallabee Day 2025 featuring imagery of the shoe placed in wooden shipping crates, complete with faux customs labels. The campaign also champions the signature Maple suede colourway, 'emphasising the Wallabee's classic appeal'. And the event wouldn't be special without the launch of a new version of the shoe with Clarks Originals and Japan brand Needles announcing their first-ever collaboration. The pair have introduced two exclusive Wallabee designs in classic Maple and Black Suede, 'that honour the iconic silhouette with a bold new twist'. The collaboration features a 'playful" strap design, not only for aesthetic appeal but also to enhance comfort and fit, we're told, while a peace symbol, 'representing Needles' distinctive world view', featuring on the buckle and embossed on the heel.
Fashion Network
23-04-2025
- Entertainment
- Fashion Network
Clarks Originals sets up second annual 'Wallabee Day'
Wallabee Day is back! Big on campaigns and collection launches, footwear brand Clarks Originals has set aside Saturday (26 April) for its annual celebration dedicated to its signature shoe. After all, it said the Wallabee is 'one of the most iconic and culturally significant shoes in footwear history'. This year's celebrations will focus on 'Wallabee's global influence' with a brand campaign, exclusive product drops, and worldwide activations 'that highlight its unique status as an iconic 'blank canvas' shoe embraced by communities and subcultures around the world'. The campaign is inspired by a true story, and the origin of the Wallabee Day date (26 April 1970) when a shipment of 4,176 pairs of Wallabees 'caused chaos' at New York's JFK Airport. It appears customs officers, mistakenly believing they were live animal Wallabies, scrambled to prepare cages, only to be met with boxes filled with Clarks' signature shoe. So the campaign 'bring[s] this legendary mix-up to life', with Wallabee Day 2025 featuring imagery of the shoe placed in wooden shipping crates, complete with faux customs labels. The campaign also champions the signature Maple suede colourway, 'emphasising the Wallabee's classic appeal'. And the event wouldn't be special without the launch of a new version of the shoe with Clarks Originals and Japan brand Needles announcing their first-ever collaboration. The pair have introduced two exclusive Wallabee designs in classic Maple and Black Suede, 'that honour the iconic silhouette with a bold new twist'. The collaboration features a 'playful" strap design, not only for aesthetic appeal but also to enhance comfort and fit, we're told, while a peace symbol, 'representing Needles' distinctive world view', featuring on the buckle and embossed on the heel.
Fashion Network
23-04-2025
- Entertainment
- Fashion Network
Clarks Originals sets up second annual 'Wallabee Day'
Wallabee Day is back! Big on campaigns and collection launches, footwear brand Clarks Originals has set aside Saturday (26 April) for its annual celebration dedicated to its signature shoe. After all, it said the Wallabee is 'one of the most iconic and culturally significant shoes in footwear history'. This year's celebrations will focus on 'Wallabee's global influence' with a brand campaign, exclusive product drops, and worldwide activations 'that highlight its unique status as an iconic 'blank canvas' shoe embraced by communities and subcultures around the world'. The campaign is inspired by a true story, and the origin of the Wallabee Day date (26 April 1970) when a shipment of 4,176 pairs of Wallabees 'caused chaos' at New York's JFK Airport. It appears customs officers, mistakenly believing they were live animal Wallabies, scrambled to prepare cages, only to be met with boxes filled with Clarks' signature shoe. So the campaign 'bring[s] this legendary mix-up to life', with Wallabee Day 2025 featuring imagery of the shoe placed in wooden shipping crates, complete with faux customs labels. The campaign also champions the signature Maple suede colourway, 'emphasising the Wallabee's classic appeal'. And the event wouldn't be special without the launch of a new version of the shoe with Clarks Originals and Japan brand Needles announcing their first-ever collaboration. The pair have introduced two exclusive Wallabee designs in classic Maple and Black Suede, 'that honour the iconic silhouette with a bold new twist'. The collaboration features a 'playful" strap design, not only for aesthetic appeal but also to enhance comfort and fit, we're told, while a peace symbol, 'representing Needles' distinctive world view', featuring on the buckle and embossed on the heel.
USA Today
19-04-2025
- Entertainment
- USA Today
Get your hands on exclusive new Clarks shoes for spring
Get your hands on exclusive new Clarks shoes for spring The limited-edition Wallabee Day collection celebrates the history of Clarks Originals. If you love high-quality footwear, you are probably familiar with Clarks. Clarks Originals is celebrating the second annual Wallabee Day on Saturday, April 26 as a way of highlighting the footwear brand's iconic legacy and pretty hilarious roots. The brand has partnered with artists and retailers worldwide to celebrate Wallabee Day, including custom artwork and exclusive spring releases (that are selling fast). Below, we've highlighted the limited-edition Clarks Wallabee Day release and a little bit about what Wallabee Day actually is. What's the story behind Wallabee Day? According to the brand, Wallabee Day has a pretty funny backstory. On April 26, 1971, a shipment of 4,176 pairs of Clarks Wallabees arrived at New York's JFK Airport but customs officers mistakenly thought the shipment contained live Wallabies. The mix-up was quickly resolved when the boxes revealed Clarks' signature shoe as opposed to animals. More: 5 pairs of Dr. Martens boots and sandals that I would buy again Limited-edition Clarks Wallabee Day collection The Wallabee Day collection features three stunning suede colorways: Green for men, bright pink for women and sand for both men and women. Each pair is crafted with high-quality suede and grounded by Vibram soles, ensuring durability and comfort. The shoes come with textured laces, a kangaroo-shaped fob and an embossed Wallabee stamp on the heel, adding a touch of whimsy and uniqueness. Spring savings: Use code SAVE25 for 25% off your next Clarks order More: Float into spring with a pair of new puffy Marni x Hoka sneakers ☁️ Shop Clarks Originals
