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World's largest gold frame unveiled at Expo Sharjah's Watch and Jewellery Middle East Show
World's largest gold frame unveiled at Expo Sharjah's Watch and Jewellery Middle East Show

Zawya

time3 days ago

  • Business
  • Zawya

World's largest gold frame unveiled at Expo Sharjah's Watch and Jewellery Middle East Show

Sharjah, The 55th edition of the Watch and Jewellery Middle East Show is ongoing at Expo Centre Sharjah, delivering an exceptional showcase of cutting-edge and exclusive jewellery designs. Organised by Expo Centre Sharjah with support from the Sharjah Chamber of Commerce and Industry (SCCI), the exhibition stands as the region's largest and most influential gatherings in the luxury jewellery and timepiece sector. Among the key highlights of this edition is the 'Union Frame' which has now entered the Guinness World Records as the world's largest gold frame. Making its debut at the exhibition, the opulent piece is entirely crafted from 21-karat pure gold and is introduced by Golden Arabia Jewellery under the theme 'Art that Tells the Story of a Nation'. The magnificent frame embodies a blend of fine craftsmanship and national pride, designed to communicate the enduring spirit of the UAE's union, anchored in a deep-rooted heritage and guided by forward-looking aspirations. This lavish creation encapsulates the UAE's historical and cultural landmarks in a single piece that narrates the story of the Union, from its ancient heritage to its prosperous present. The unique piece features intricate gold carvings of iconic landmarks from all seven emirates, including the Sheikh Zayed Grand Mosque, symbolizing tolerance and harmony; the Quran Roundabout in Sharjah, reflecting its role as a cultural hub in the Arab region, and Burj Khalifa in Dubai. The massive frame also features the historic Dhayah Fort in Ras Al Khaimah, the oldest of its kind in the region; Umm Al Quwain's Museum and Fort, Fujairah Fort showcasing traditional architecture, and the Ajman Museum. Another standout attraction is a remarkable showcase by Salem Al Shueibi Jewellery, featuring 100,000 unique jewellery pieces in a single exhibition space, reflecting the richness and diversity of the UAE's jewellery industry. In a strategic move to attract clientele, the company offered a first-ever 15% discount to exhibition visitors. The curated selection included high-end diamond pieces and exclusive creations of precious stones, catering to diverse customer preferences through an array of necklaces, bracelets, rings, and gemstone-studded items. The collection highlighted the exceptional craftsmanship of Emirati designers and the company's commitment to innovation that blends tradition with modern elegance. The 55th Watch and Jewellery Middle East Show, open to visitors over the weekend, from 1:00 PM to 10:00 PM, provides an exclusive platform to explore premium gold, jewellery, and luxury watch collections. It stands as a tribute to craftsmanship and artisanal excellence, highlighting the creative achievements of participating brands and artisans.

A gold-plated car, worth 3.67 million dirhams, steals show at the 55th Watch and Jewellery Middle East Show, Italian pavilion shines with over 50 exhibitors
A gold-plated car, worth 3.67 million dirhams, steals show at the 55th Watch and Jewellery Middle East Show, Italian pavilion shines with over 50 exhibitors

Zawya

time4 days ago

  • Business
  • Zawya

A gold-plated car, worth 3.67 million dirhams, steals show at the 55th Watch and Jewellery Middle East Show, Italian pavilion shines with over 50 exhibitors

Sharjah, The 55th edition of the Watch and Jewellery Middle East Show enters its second day at Expo Centre Sharjah with a dazzling display of exclusive global jewellery designs. With over 500 exhibitors and leading local and international brands, the exhibition provides a premier venue to explore rare gold pieces, luxury watches, and signature diamond collections, and will continue through June 1, 2025. Among the highlights of this edition is a gold-plated car presented by Al Romaizan Gold and Jewellery. Nicknamed 'Gold-Zilla' for its looks and powerful performance, this extraordinarily rare piece is valued at nearly 3.67 million dirhams, offering a unique blend of mechanical power and dynamic artistic innovation. Based on a 2014 Nissan GT-R, the vehicle is fully covered in intricate 24K gold-plated engravings. This one-of-a-kind creation was designed by Japan's Kuhl Racing and Japanese artist Takahiko Izawa, with the entire body hand-engraved before being finished in gold. It took over 2,000 hours to complete the detailed work. The 55th Watch and Jewellery Middle East Show also features a distinguished presence by the Italian pavilion, with a total footprint of 708sqm across the exhibition. The pavilion hosts nearly 50 exhibitors, including some of Italy's most renowned companies, brands, and designers in the gold and jewellery industry. The pavilion dazzled visitors with a curated display of hundreds of pieces, from diamond and gold creations to rare gemstones and fine metals. The showcase is complemented by a culturally inspired collection that reflect the Italian artistic traditions, drawing significant interest from attendees. The exhibition is open to visitors on Friday from 3:00 PM to 10:00 PM, and on Saturday and Sunday from 1:00 PM to 10:00. It features an exceptional craftsmanship and innovative designs from leading brands and designers representing a diverse range of countries, including the UAE, India, Italy, the United Kingdom, the United States, Singapore, China, Japan, Turkey, Saudi Arabia, Bahrain, and Lebanon. This edition also marks the first-time participation of several countries, including Russia, Mexico, Tanzania, and Egypt.

Watch and Jewellery Middle East Show kicks off Wednesday at Expo Sharjah
Watch and Jewellery Middle East Show kicks off Wednesday at Expo Sharjah

Zawya

time6 days ago

  • Business
  • Zawya

Watch and Jewellery Middle East Show kicks off Wednesday at Expo Sharjah

Sharjah: The 55th edition of the Watch and Jewellery Middle East Show, bi-annual exhibition showcasing the latest design and trends in watches, jewellery, gold, precious stones and diamonds, will kick off tomorrow, Wednesday, at Expo Centre Sharjah and is scheduled to run through June 1, 2025. Organised by Expo Sharjah with support from the Sharjah Chamber of Commerce and Industry (SCCI), the exhibition features the participation of over 500 local and international exhibitors, representing major global companies and high-end brands in luxury gold jewellery, exquisite timepieces, and precious gemstones, in addition to 1,800 high-profile designers, manufacturers, and industry professionals. The 30,000-square-metre exhibition will see the presence of an elite group of leading jewelry and watchmakers from both local and global markets. Key exhibiting countries include the UAE, India, Italy, the United Kingdom, the United States, Singapore, China, Japan, Turkey, Saudi Arabia, Bahrain, and Lebanon. The new edition of the show also marks the debut participation of several international participants from Russia, Mexico, Tanzania, and Egypt. Exhibits are tailored to meet the refined preferences of high-end watch and jewelry consumers in the Middle East market. Anticipating a high visitor turnout, the exhibition will unveil a set of exclusive jewellery pieces, notably the world's longest diamond necklace, aiming to secure a new Guinness World Record. The remarkable piece spans 108 meters and is adorned with more than 600 lab-grown diamonds, meticulously crafted in 18-karat rose gold. The Guinness World Records committee will carry out the official inspection on the opening day of the show. Building on the record-breaking success of its 54th edition, which recorded over 80,000 visitors marking the highest attendance to date, the upcoming Sharjah Watch and Jewellery Show 2025 continues to reinforce its international reputation as a premier destination for luxury seekers and trend followers, offering access to exclusive pieces and the latest design innovations. It also provides jewellery designers with a high-profile venue to debut unique collections and highlight signature products, while engaging a broad customer base, capitalizing on the exhibition's strong market presence. The 55th edition of the show coincides with the upcoming Eid Al Adha holiday and comes amid accelerating growth in the UAE's gold trade, further enhancing its appeal among jewellery and watch enthusiasts. According to the World Gold Council, gold sales in the UAE totaled 23.4 tonnes, valued at $1.8 billion in H1 2024, representing 17.3% of the Middle East's total sales. These figures underscore the exhibition's role as a strategic enabler for advancing the gold and jewellery industry. The Watch and Jewellery Middle East Show stands as one of the largest global gatherings for gold and jewellery designers, companies, traders, and industry leaders. It serves as a gateway for jewellery and watch enthusiasts and global audiences eager to explore the latest trends and innovations in fine jewellery. The exhibition operates daily from 1:00 PM to 10:00 PM, and on Fridays from 3:00 PM to 10:00 PM. It promises a premium shopping experience, allowing visitors to explore an extensive collection of luxury watches, bespoke jewellery pieces, rare gemstones, and signature diamond sets presented by top jewellery houses. For further information, please contact: - Ali Elgendy Misbar Communications ali@ Ahmad Aldwairi Misbar Communications

55th Watch and Jewellery Middle East Show kicks off May 28 at Expo Centre Sharjah
55th Watch and Jewellery Middle East Show kicks off May 28 at Expo Centre Sharjah

Zawya

time19-05-2025

  • Business
  • Zawya

55th Watch and Jewellery Middle East Show kicks off May 28 at Expo Centre Sharjah

Sharjah: Expo Centre Sharjah is set to host the 55th edition of the Watch and Jewellery Middle East Show from May 28 to June 1, 2025. Organised by Expo Centre Sharjah with support from the Sharjah Chamber of Commerce and Industry (SCCI), the captivating new edition of the show will feature the participation of over 500 local and international exhibitors, along with more than 1,800 industry professionals and numerous renowned gold, diamonds, and luxury watch brands. The 30,000-square-metre exhibition will see the presence of an elite group of leading jewellery and watchmakers from both local and global markets. Key exhibiting countries include the UAE, India, Italy, the United Kingdom, the United States, Singapore, China, Japan, Turkey, Saudi Arabia, Bahrain, and Lebanon. This edition also marks the debut participation of several countries, including Russia, Mexico, Tanzania, and Egypt. The exhibition serves as a unique platform for visitors to acquire exquisite gold and jewellery pieces and explore the latest fashion-forward trends in the industry. With the participation of top designers and key players in major global jewellery markets, the show will unveil an array of amazing and intricately crafted creations and innovative collections, each piece a testament to exceptional artistry and craftsmanship. Building on the record-breaking success of its 54th edition, which recorded over 80,000 visitors marking the highest attendance to date, the highly anticipated Watch and Jewellery Middle East Show continues to reinforce its position as a leading regional and international platform for gold and jewellery manufacturers. The upcoming edition is projected to achieve a strong visitor turnout, especially as it coincides with the Eid Al-Adha holiday, which is likely to boost footfall and commercial outcomes. The show maintains its focus on delivering an exceptional experience for visitors by giving them the opportunity to peruse exclusive gold and diamond assortments alongside precious pearls and exquisite timepieces. In his remarks, HE Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, stated that the Watch and Jewellery Middle East Show has become one of the largest global gatherings of jewellery design companies, manufacturers, and industry players. He noted that the exhibition offers a distinguished platform for visitors and gold enthusiasts to explore the latest designs of fine jewellery, luxury timepieces, and precious stones presented by leading brands from around the world. The exhibition, open daily from 1:00 PM to 10:00 PM and from 3:00 PM to 10:00 PM on Fridays, provides a premium retail experience tailored to luxury seekers. Attendees can browse an exclusive portfolio of high-end watches, bespoke jewellery, and rare gemstones, with a focus on limited-edition pieces and exclusive showcase offerings. For further information, please contact: - Ali Elgendy Misbar Communications ali@ Ahmad Aldwairi Misbar Communications

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