Latest news with #WaterGel
New York Times
25-03-2025
- General
- New York Times
I've Tried Expensive Moisturizers. I Prefer This Juicy Drugstore Favorite.
I have spent a pretty penny on several mainstays of my makeup vanity, like a bottle of perfume, or tube of lipstick that I can savor before it's gone. A moisturizer, however, is something I dutifully slather on every morning and night. Even though I've treated myself to occasional splurges from trendy brands like Ole Henriksen and Drunk Elephant, the cost-per-use was hard to swallow. So, I have ultimately opted for the cheapest good one I can find—because a moisturizer is only beneficial if you're actually inspired to use it. I've tried other budget-friendly offerings from brands like Cetaphil and Byoma, but there's really only one moisturizer that's hit the sweet spot for me between price and satisfaction: Neutrogena's Hydro Boost Hyaluronic Acid Gel Cream. I was first introduced to Neutrogena's Hydro Boost line six years ago. I let an aspiring makeup-artist friend practice on me for her portfolio, and she noted that my dry skin was thirstier than my underwatered houseplants and soaking up the foundation like a sponge. That meant my makeup was looking cakey, not smooth. Back then, moisturizing my face was not part of my daily routine. It was something I did inconsistently, whenever I remembered. (This is a sign that the CeraVe I had in my bathroom at the time was not the right choice for me, personally.) She recommended I try out Neutrogena's Water Gel, and I was embarrassed enough about the state of my skin to do whatever she said. The silky gel-like texture was perfect for me, and so I used it diligently. The original Water Gel's added fragrance didn't irritate my skin, but once a fragrance-and dye-free version was released—what is now known as the Gel Cream formula—I happily switched over. Since those extras aren't essential to the moisturizer's function, I opted to keep things simple. My skin is naturally very dry, but you wouldn't know that after I've applied the Gel Cream. The product has a gooey, viscous texture—but it's not too thick. It's springy like the interior of a crème brûlée. It absorbs quickly into my face and leaves my skin feeling bouncy and refreshed. And the feeling lasts all day long. The Gel Cream's juicy, not-too-thick texture absorbs easily into my skin. Lisa Fischer/NYT Wirecutter Even after walking against high winds in freezing cold temperatures, my cheeks feel just as hydrated once I get back indoors as they did before I ever left the house. The smooth base that the Gel Cream helps me achieve improves the overall look of any makeup I apply, but it also leaves my skin feeling good enough that I rarely feel the need to add coverage with a skin tint or foundation. The moisturizer's consistency has the added benefit of working for my entire household. My husband's skin sits more on the normal to oily end of the spectrum, and he relies on it, too. Though I love the Gel Cream, I must admit I haven't been steadfastly loyal. Here and there I've experimented with other, more expensive moisturizers (such as the Drunk Elephant Protini Polypeptide Cream or the Biossance Squalane + Probiotic Gel Moisturizer), but nothing has outperformed my trusty drugstore formula quite enough to justify permanently upping the budget for a daily essential that goes quickly with two users in my house.
Yahoo
04-02-2025
- Entertainment
- Yahoo
Neutrogena® Introduces Tate McRae as Global Brand Ambassador
On the Heels of its 10th Anniversary, the Brand's Iconic Hydro Boost Collection Is Revealing a Juicy, Fresh Take SKILLMAN, N.J., Feb. 4, 2025 /CNW/ -- Kenvue Inc. (NYSE: KVUE) announces global sensation Tate McRae as the newest face of Neutrogena®. This announcement marks the debut campaign under Neutrogena's bold new positioning, 'Beauty to a Science,' which exemplifies the brand's 90-year history of developing advanced clinical science while designing incredible product experiences. Neutrogena's new campaign highlights products from its award-winning Hydro Boost range, including the Water Gel. This commemorates Hydro Boost's 10th anniversary as one of the brand's top-selling facial moisturizers, which jumpstarted the hyaluronic acid ingredient category. On average, a jar of Neutrogena Hydro Boost Water Gel is sold every two seconds worldwide1. At just 21 years old, McRae has captivated audiences as a chart-topping artist and dancer. Now, as she prepares to release her third album, So Close to What, and hit the road for a world tour, the campaign shares her must-have secret to juicy skin: Neutrogena Hydro Boost. "I'm thrilled to partner with Neutrogena – a brand I've trusted since I was young. What I love about this campaign is how real it feels. We've all been there—those moments where your brain just won't stop spiraling, and the last thing you need is the overthinking messing up your skin," said McRae, Neutrogena® Global Brand Ambassador. "That's why I'm obsessed with Hydro Boost. It keeps my skin hydrated and is the perfect reminder that skincare doesn't have to be complicated to work." Neutrogena engages best-in-class scientists and partners with leading dermatologists to develop breakthrough solutions that both advance clinical efficacy and provide incredible product experience. In the upcoming campaign, McRae stars alongside Neutrogena® Global Innovation Partner, Dr. Muneeb Shah, to highlight how stress and overthinking can affect skin. "By featuring Tate and her infectious energy, alongside Dr. Shah, whose expertise helped to make him the most followed dermatologist on social media, we're bridging the gap between beauty and science, creating a powerful message for the next generation," said Andrew Stanleick, Kenvue's President of Skin Health & Beauty in North America, Europe, Middle East, and Africa. "With Neutrogena Hydro Boost, we're redefining hydration and showing how skincare can empower you to feel your best every day." As a Neutrogena® Global Ambassador, McRae will be featured in marketing initiatives across multiple platforms, including TV, social, digital, point of sale, and will also integrate the brand into her own future projects. The campaign emphasizes Hydro Boost's ability to enhance skincare routines with a weightless formula that magnifies the power of hyaluronic acid for juicy, deeply hydrated skin. About KenvueKenvue Inc. is the world's largest pure-play consumer health company by revenue. Built on more than a century of heritage, our iconic brands, including Aveeno®, BAND-AID® Brand, Johnson's®, Listerine®, Neutrogena® and Tylenol®, are science-backed and recommended by healthcare professionals around the world. At Kenvue, we realize the extraordinary power of everyday care. Our teams work every day to put that power in consumers' hands and earn a place in their hearts and homes. Learn more at About Neutrogena®For over 90 years, Neutrogena® has been developing breakthrough skincare solutions that both advance clinical efficacy and provide incredible product experience. From science-led innovation to accessible education, we are driven by a mission to democratize skin health & beauty. Our products address skin needs across ages, skin types and tones. Neutrogena® is a brand of Kenvue Brands LLC, a subsidiary of Kenvue Inc. About Tate McRae:Singer, songwriter, and dancer triple threat Tate McRae has garnered over 12.6 billion career streams and multiple #1 Top 40 hits. Her versatility as a performer has captivated audiences around the world. Whether she's delivering a powerful vocal performance or executing high-energy choreography, Tate brings a unique blend of artistry and authenticity to every stage. Her highly anticipated third album So Close To What is releasing February 21st. Cautions Concerning Forward-Looking Statements This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 regarding Neutrogena's introduction of Tate McRae as Global Brand Ambassador. Forward-looking statements may be identified by the use of words such as "plans," "expects," "will," "anticipates," "estimates" and other words of similar meaning. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of Kenvue and its affiliates. A list and descriptions of risks, uncertainties and other factors can be found in Kenvue's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal year ended December 31, 2023 and subsequent Quarterly Reports on Form 10-Q and other filings, available at or on request from Kenvue. Kenvue and its affiliates undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or developments or otherwise. 1 *Based on global unit sales data for L52W ending Oct 2024 Media Contact: Jenni Évora Communications Lead, Neutrogenajevora@ View original content to download multimedia: SOURCE Kenvue Inc. View original content to download multimedia: Sign in to access your portfolio
