Latest news with #WeCare
Associated Press
3 days ago
- Business
- Associated Press
Blue Launches New Brand Campaign
Humorous Presentation of 'Self-Service Insurance, Simplifying Complexity' Spotlight on Term Life Protection with 'Guaranteed Lowest Price in Town' HONG KONG SAR - Media OutReach Newswire - 2 June 2025 - Blue, Hong Kong's first digital life insurer, today unveiled its latest brand campaign, continuing the tagline 'Choose Blue, insurance is that simple'. The campaign uses humor to illustrate how Blue simplifies complex insurance processes through its online platform. The ads highlight Blue's simple and flexible protection plans, empowering customers to self-serve with ease — truly making life simpler with Blue. Blue, the first digital life insurer in Hong Kong, has launched its latest brand campaign with the slogan 'Choose Blue, insurance is that simple'. The campaign kicks off with a video advertisement that humorously illustrates how Blue's online insurance solutions simplify complexity, making it easy for customers to get insured. Blue 'WeCare Term Life Protection Plan TL3' promises customers the lowest price in town for the life protection. The campaign features two ad versions — 'Savage Mother-in-law' and 'Shy Bestie' (available on Blue's YouTube channel: & ). Set in what appears to be a casual dinner setting, the 'Savage Mother-in-law' ad humorously portrays a series of rapid demands and the daughter-in-law's witty responses, emphasizing the message: 'Life is complicated enough — fortunately, insurance doesn't have to be.' The 'Shy Bestie' ad delivers the line 'Love doesn't always come when you make the first move, but Blue always has you covered,' humorously reinforcing Blue's promise of the 'lowest price in town' for life protection. Beyond TV ads, Blue is rolling out the campaign across multiple online and offline channels this month, including bus and taxi ads, online banners, and social media content to amplify its reach. Mr. Danny Wu, VP & Head of Digital & Marketing of Blue, stated: 'We aim to break the traditional barriers of the insurance industry by simplifying complex terms and procedures, giving customers full control over their protection. We believe digitalization brings simplicity and flexibility that better meets evolving customer needs. With Blue, insurance is no longer complicated — customers can complete the entire application process in as fast as 5 minutes, truly making life simpler.' Blue 'WeCare Term Life Protection Plan TL3" — Guaranteed Lowest Price in Town Blue guarantees the lowest price in town during the first policy benefit term¹, ensuring customers get the best deal on term life protection — making it easier than ever to protect their loved ones. Key Features: Campaign Offers: Blue Insurance Limited is authorized and regulated by the Insurance Authority under the Insurance Ordinance (Cap. 41) to sell insurance products in Hong Kong. For full campaign and product details, terms and conditions, visit: . Terms and conditions apply to the above products and offers. Remarks: 1. 'Lowest Rate Guaranteed' compares the standard premiums of two quotations. To be eligible for the 'Lowest Rate Guaranteed', the two quotations must be on the same premium payment term, policy benefit term, issue age, sex, and smoking status, and is applicable to term life policies that are intended for online sale and in Hong Kong only. 'Lowest Rate Guaranteed' is not applicable for submitted applications and in-force policies. 2. Actual underwriting result depends on the age and health condition of the Insured. 3. While the Policy is in force, renewal is guaranteed at the end of the Policy Benefit Term, before the Life Assured's 96th birthday. For more details, please refer to the Product Summary and the Policy Provisions. Hashtag: #BlueHK #LiveEasy #DigitalInsurance #BlueisthatSimple #BrandCampaign #SimplifyingComplexity #TermLifeProtection #GuaranteedLowestPriceInTown The issuer is solely responsible for the content of this announcement. ABOUT BLUE Blue is the first digital life insurer in Hong Kong. It is a joint venture between Hillhouse Investment, a leading investment management firm with extensive investment experience, and Tencent Holdings Limited, a leading Internet value added services provider. Blue focuses on providing simple, flexible and valuable insurance solutions. It is committed to making people's lives easier by empowering them to take charge of their own protection. For more information, please visit
Malay Mail
3 days ago
- Business
- Malay Mail
Blue Launches New Brand Campaign
Humorous Presentation of 'Self-Service Insurance, Simplifying Complexity' Spotlight on Term Life Protection with 'Guaranteed Lowest Price in Town' Blue, the first digital life insurer in Hong Kong, has launched its latest brand campaign with the slogan 'Choose Blue, insurance is that simple'. The campaign kicks off with a video advertisement that humorously illustrates how Blue's online insurance solutions simplify complexity, making it easy for customers to get insured. Blue 'WeCare Term Life Protection Plan TL3' promises customers the lowest price in town for the life protection. Highly cost-effective life protection: Guarantees the lowest premium in town for the first benefit term. With a simple and straightforward plan that does not involve a savings component, for up to a maximum coverage amount of HK$5.5 million. Moreover, the premium is guaranteed to remain unchanged during the same premium payment period. Guarantees the lowest premium in town for the first benefit term. With a simple and straightforward plan that does not involve a savings component, for up to a maximum coverage amount of HK$5.5 million. Moreover, the premium is guaranteed to remain unchanged during the same premium payment period. Covers Hypertension and High Cholesterol: No additional health proof required; even high blood pressure and high cholesterol are covered², and the coverage amount or benefits will not be affected by changes in the insured person's health condition. No additional health proof required; even high blood pressure and high cholesterol are covered², and the coverage amount or benefits will not be affected by changes in the insured person's health condition. Guaranteed Policy Renewal: Guarantees automatic renewal³ of the policy, ensures continuous coverage without gaps. Guarantees automatic renewal³ of the policy, ensures continuous coverage without gaps. Flexible benefit terms: Policy periods are at 5 / 10 / 15 / 20 years or up to age 65 respectively, allowing customers to choose the insurance plan that best suits their needs. Policy periods are at 5 / 10 / 15 / 20 years or up to age 65 respectively, allowing customers to choose the insurance plan that best suits their needs. Easy Application & Management: Customers only need to answer a few simple health questions and can complete the application in as little as 5 minutes — quick and easy, eliminating the hassle of complicated life insurance procedures. WeCare Term Life Protection Plan TL3 : 60% off first-year premium, 40% off second year, plus up to HK$800 supermarket vouchers and HK$100,000 personal accident coverage. : 60% off first-year premium, 40% off second year, plus up to HK$800 supermarket vouchers and HK$100,000 personal accident coverage. WeCare Critical Illness Protection Plan 1 : 60% off first-year premium, 40% off second year, plus up to HK$600 vouchers and HK$100,000 accident coverage. : 60% off first-year premium, 40% off second year, plus up to HK$600 vouchers and HK$100,000 accident coverage. WeCare Personal Accident Protection Plan 1 : HK$1 million coverage with HK$200 voucher. : HK$1 million coverage with HK$200 voucher. WeMedi Outpatient Protector : First-year premium HK$388 (original HK$488), plus HK$200 voucher. : First-year premium HK$388 (original HK$488), plus HK$200 voucher. WeMedi HK Dental Protector D2 : First-year premium HK$1,688 (original HK$1,988), plus HK$800 voucher. : First-year premium HK$1,688 (original HK$1,988), plus HK$800 voucher. WeCare Flexible Term Life Plan TF1: 60% off first-year premium, 40% off second year, plus up to HK$800 supermarket vouchers and HK$100,000 personal accident coverage. HONG KONG SAR - Media OutReach Newswire - 2 June 2025 - Blue, Hong Kong's first digital life insurer, today unveiled its latest brand campaign, continuing the tagline "Choose Blue, insurance is that simple". The campaign uses humor to illustrate how Blue simplifies complex insurance processes through its online platform. The ads highlight Blue's simple and flexible protection plans, empowering customers to self-serve with ease — truly making life simpler with campaign features two ad versions — "Savage Mother-in-law" and "Shy Bestie" (available on Blue's YouTube channel: ). Set in what appears to be a casual dinner setting, the "Savage Mother-in-law" ad humorously portrays a series of rapid demands and the daughter-in-law's witty responses, emphasizing the message: "Life is complicated enough — fortunately, insurance doesn't have to be." The "Shy Bestie" ad delivers the line "Love doesn't always come when you make the first move, but Blue always has you covered," humorously reinforcing Blue's promise of the "lowest price in town" for life protection. Beyond TV ads, Blue is rolling out the campaign across multiple online and offline channels this month, including bus and taxi ads, online banners, and social media content to amplify its Danny Wu, VP & Head of Digital & Marketing of Blue, stated: "We aim to break the traditional barriers of the insurance industry by simplifying complex terms and procedures, giving customers full control over their protection. We believe digitalization brings simplicity and flexibility that better meets evolving customer needs. With Blue, insurance is no longer complicated — customers can complete the entire application process in as fast as 5 minutes, truly making life simpler."Blue guarantees the lowest price in town during the first policy benefit term¹, ensuring customers get the best deal on term life protection — making it easier than ever to protect their loved Features:Blue Insurance Limited is authorized and regulated by the Insurance Authority under the Insurance Ordinance (Cap. 41) to sell insurance products in Hong Kong. For full campaign and product details, terms and conditions, visit: . Terms and conditions apply to the above products and "Lowest Rate Guaranteed" compares the standard premiums of two quotations. To be eligible for the "Lowest Rate Guaranteed", the two quotations must be on the same premium payment term, policy benefit term, issue age, sex, and smoking status, and is applicable to term life policies that are intended for online sale and in Hong Kong only. "Lowest Rate Guaranteed" is not applicable for submitted applications and in-force policies.2. Actual underwriting result depends on the age and health condition of the Insured.3. While the Policy is in force, renewal is guaranteed at the end of the Policy Benefit Term, before the Life Assured's 96th birthday. For more details, please refer to the Product Summary and the Policy #BlueHK #LiveEasy #DigitalInsurance #BlueisthatSimple #BrandCampaign #SimplifyingComplexity #TermLifeProtection #GuaranteedLowestPriceInTown The issuer is solely responsible for the content of this announcement. ABOUT BLUE Blue is the first digital life insurer in Hong Kong. It is a joint venture between Hillhouse Investment, a leading investment management firm with extensive investment experience, and Tencent Holdings Limited, a leading Internet value added services provider. Blue focuses on providing simple, flexible and valuable insurance solutions. It is committed to making people's lives easier by empowering them to take charge of their own protection. For more information, please visit
Yahoo
18-05-2025
- Health
- Yahoo
Golden Valley Health Centers CEO ‘deeply concerned' about proposed Medicaid cuts
'How Congress can help millions of Californians who can't afford health care | Opinion,' ( May 7) As the CEO of Golden Valley Health Centers, I am deeply concerned about the proposed cuts to Medicaid (Medi-Cal in California). We serve 165,000 low-income Medi-Cal patients annually, and these reductions threaten the health of millions throughout the state. Medi-Cal covers 15 million people, providing patients with access to comprehensive health care at community health centers like Golden Valley. When patients have access to health care, especially preventative care, communities are healthier. Preventative medicine allows people to stop relying on emergency rooms for care. Routine prenatal care means fewer pregnancy complications and early detection means more affordable chronic disease management. If Congress cuts Medicaid, millions of people could lose access to critical care, and patients would have no choice but to forgo preventative care, leading to more emergency room visits and increased costs for both patients and taxpayers. Access to health care shouldn't be political. I urge our congressional representatives to stand up and fight for California's patients. Amy Collier Carroll Modesto Opinion 'Turlock Mayor Amy Bublak holds We Care funds hostage,' ( April 6) Mitigation of the challenges of homelessness requires collaboration by many partners in the community. The mayor and certain council members demanded simplistic solutions to a complex issue. They burdened We Care with the responsibility of solving Turlock's homelessness issue — well beyond the capacity of any one organization. The 'my-way-or-the-highway' management approach by Mayor Bublak and Councilmembers Rebecka Monez and Erika Phillips raises serious questions about their abilities to realistically address problems in Turlock. Ann Yonan Turlock 'Modesto can be dangerous for pedestrians. We looked at data and talked to experts about why,' ( Oct. 11, 2024) Many years ago, the county roads and shoulders were well maintained and regularly cared for. Today, however, we are seeing a concerning decline. I live on Orange Blossom Road, and the weeds growing along the roadside have become unsightly. More importantly, they pose a significant fire and traffic hazard. It would also greatly improve safety if stop signs were installed at several of the intersections on Orange Blossom Road between Highway 120 and Knights Ferry. The amount of traffic has increased dramatically, and so have the speeds at which people are traveling. The addition of stop signs would act as a deterrent to speeding and could help make this stretch of road safer for everyone. Nancy Raineri Oakdale 'Central Valley air quality 101: How to protect yourself from it and report on it,' ( Jan. 10) The Central Valley faces a serious and ongoing air pollution crisis. Our region consistently ranks among the worst in the country for air quality, with dangerous levels of particulate matter and ozone. These pollutants directly harm our health, leading to higher rates of asthma, lung disease, heart conditions and premature death. Despite this alarming reality, we still do not have strong, reliable public transportation options to help reduce the number of cars on the road. Public transportation is not just a convenience, it is a vital part of improving public health and protecting our environment. Investing in clean, affordable and efficient buses and trains would cut emissions, ease traffic congestion and give more people access to jobs, schools and medical care. Expanding and modernizing our transit system should be a top priority for Central Valley leaders. Brianna Tellez Modesto 'Want to cool down? Escape the Stanislaus heat with day trips to these destinations,' ( July 6, 2024) As summer is approaching and temperatures rise, Stanislaus County is unprepared for the blazing heat. Our city is overrun with asphalt, concrete and rock with a severe lack of trees to provide shade or greenery to absorb heat. This can prove deadly for the elderly, young children and those without access to air conditioning. We need policies that call for more tree planting, grass yards, green or white roofs on buildings, white walls, streetscape planting, additional water features and even a community garden. By implementing these policies, we will see decreased usage of air conditioning, higher property values, decreased air pollutants improving air quality and more outdoor social activities. It is time to cool our city, and improve our community. Whitney Renga Ceres
CBS News
13-05-2025
- Politics
- CBS News
Gov. Gavin Newsom, Mayor of Turlock spar over homeless shelter funding
California Gov. Gavin Newsom and the City of Turlock are continuing their funding fight over the Turlock-based homeless shelter, We Care. On Friday, Newsom wrote a letter to the city and expressed disappointment with their decision to reject allocating a single dollar. "It is imperative that the City reconsider its priorities and demonstrate the kind of collaborative, accountable, and solution-oriented leadership this crisis demands. Enough. Do your job," wrote Newsom. But Turlock Mayor Amy Bublak said she decided against approving the letter and dollar until the shelter took accountability. "This isn't about $1," Bublak said. "This is about accountability, and it wasn't a huge ask." She said she had received numerous complaints regarding homeless loitering during the daytime. We Care is closed during the day and reopens shortly before 6 p.m. CBS News Sacramento asked the mayor if she worried that, if We Care closed, there would be more reports of loitering. "There's potential, but probably not. Many are transient by nature. Many aren't from here, so they'll go somewhere else," said Bublak. Newsom called out Turlock during his briefing urging cities to implement anti-homeless encampment policies Monday. "The city refused to put a dollar in to receive hundreds of thousands of dollars in state funding for a shelter," Newsom said. "Those dollars should come back in this case, they don't deserve those dollars. I wonder if local representatives deserve to lead the people of those communities." Newsom said Turlock needed to allocate resources to We Care or share other alternatives they will pursue to combat homelessness by March 30. We Care told CBS News Sacramento that they've informed members of their program they will likely close by the end of June if nothing changes.
San Francisco Chronicle
03-05-2025
- Politics
- San Francisco Chronicle
‘Absolute moral failure': Newsom slams California city after $1 dispute forces shelter to fundraise
A homeless shelter in the Central Valley is scrambling to raise funds online after the Turlock City Council voted against a $1 contribution and letter of support that could have unlocked $267,100 in state funding, prompting sharp rebukes from state leaders and drawing national attention to the small city's political divisions over homelessness. We Care, the only homeless shelter in Turlock, had secured funding through California's Permanent Local Housing Allocation program, but the grant required nominal support from the city — a symbolic dollar and a formal endorsement — which the council denied in a 3-2 vote last month. A special meeting that could have reversed the council's decision was not scheduled before last week's deadline to apply for the grant. The shelter, which provides overnight beds and services to 49 men, now faces possible closure by June 30, according to Corey Mai, We Care's director of operations. 'This is not about funding; it is about partnership and mitigating negative impacts for downtown businesses and residents,' said Mayor Amy Bublak in a statement Monday. The mayor, along with Council members Rebecka Monez and Erika Phillips, opposed the measure, citing concerns about the lack of 24-hour restrooms and a downtown cleaning crew. 'As mayor, I have to consider the broader fairness and fiscal responsibility to our entire community,' Bublak said in an email to the Chronicle after the vote. 'Our local residents, businesses, and taxpayers deserve to know that city funds are being spent in a way that benefits the full population, not just select programs.' We Care Program Director Corey Mai said the shelter offered to open existing restrooms inside its facility, but the city declined. 'Not receiving this funding could shut down our shelter,' Mai said, adding that a GoFundMe campaign is now underway to fill the funding gap. As of Friday afternoon, it had raised less than $2,500. She noted that the grant from the state would cover half of We Care's yearly budget. Gov. Gavin Newsom, who has allocated over $24 billion to address homelessness statewide, this week called the city's refusal 'an absolute moral failure' in a social media post. 'Truly a ridiculous lack of local leadership,' Newsom said. 'In Turlock, their only shelter is at risk over a single dollar. The state has done its part. Local leaders need to step up.' Republican State Senator Marie Alvarado-Gil defended the city, accusing the governor of overreach.
