22-04-2025
JD Williams has just dropped their SS25 collection - shop the anti-ageing dresses and summer tailoring pieces we're loving, from just £18
Stylish shoppers are going wild for one new empowering fashion collection that's designed to spark confidence in your spring and summer wardrobe. And items are already trending.
Fashion brand JD Williams latest campaign, We See You is sending 'midlife' shoppers into a spin thanks to a covetable collection of flattering dresses and matching two pieces for every occasion this spring.
JD Williams has you and your wallet covered for all social events this spring and summer, including fabulous pieces that will help redefine the midlife dress code.
Giving your wardrobe a lift with confidence-boosting vibrant swimwear, effortlessly chic tailoring, and stylish yet comfortable dresses, the collection has you covered for the wedding season, to more relaxed summer day events and days at the pool.
The new brand campaign launches alongside a nationwide survey conducted by the brand which revealed that 60 per cent of women aged 40 to 60 have felt invisible at some point since entering midlife. JD Williams is saying enough is enough.
Gok Wan, JD Williams brand ambassador comments 'Midlife is a time of rediscovery, and it's about embracing who you are with confidence. I believe that every woman, regardless of age, deserves to feel fabulous in her own skin'.
With sizes ranging from 8-32 and starting from £18 in price, you can add some new, stylish pieces that you can't wait to wear.
JD Williams We See You highlights
Border Print Halter Maxi Dress
You'll be counting down until the warmer days so you can wear this stunning Border Print Halter Maxi Dress.
Perfect for balmy days and warm summer nights, this halter neck volume maxi dress is relaxed in fit so effortlessly comfortable and chic. Featuring a tie halter neck and a length that falls to 54 inches.
£52 Shop
Stripe Linen Mix Longline Waistcoat
Already selling fast, this stripe longline waistcoat is perfect for both smart and casual spring summer styling.
You can pair this with the brand's matching skirt or trousers for a smarter co-ord, or with jeans and trainers for a more casual look - perfect for drinks with friends.
£35 Shop
Tie Front Tier Maxi Dress
Red is the perfect confidence booster and you're sure to feel great in this Tie Front Tier Maxi Dress.
Not only is the colour gorgeous but it has a flattering V-neckline, front ties and falls at 52 inches making it the perfect comfortable option for the Spring Summer season.
£40 Shop
Joanna Hope Puff Sleeve Printed Dress
The Joanna Hope Lyocell Maxi Volumedress is designed to make a statement with its volumous skirt and sophisticated puff sleeves.
Gok Won says it's an 'absolute winner' if you have a summer party coming up, are going to the races or even if you're looking for a great cover-up to the beach.
£99 Shop
Textured Batwing Top
You absolutely can't go wrong with this lightweight, textured batwing top that will give a boho chic feel to any outfit this season.
The perfect piece to pair with jeans or shorts this summer, it's the perfect base for layering with accessories and will go with anything.
£30 Shop
Black Tiered Maxi Skirt
Made from 100 per cent cotton, this tiered maxi skirt is ideal for the warmer months when you want to stay cool buy stylish. Comfortable and breathable, it's a must for under £50.
£42 Shop
Linen Bermuda Shorts
If you're looking to try some summer tailoring then these Linen Bermuda Shorts are a great option.
The stone linen will pair with the linen waistcoat for a stylish look or wear separately for a completely different look.
£26 Shop
MAGISCULPT Lurex Maxi Beach Kaftan
Look and feel amazing on the beach this summer with this style hero from JD Williams.
The throw on style kaftan has a comfortable elasticated waist and floaty skirt while the maxi length means you can wear it to the pool bar and cover up when the temperature drops too.
£35 Shop
Joanna Hope Ruffle Pleated Dress
If you summer social calendar is filling up then the Joanna Hope Ruffle Maxi Dress is a great piece to have on hand for smarter occasions.
With a pretty floral print and volume pleated skirt cut to flatter the silhouette, this will take you from weddings to ladies day.
£105 Shop
Green Linen Mix Wide Leg Trouser
Spring and summer is a great time to play around with colour and these green linen trousers are sure to get a lot of wear on warmer days.
With an easy to wear elastic waistband and pockets these can be dressed up for more formal occasions too.
£28 Shop
