Latest news with #Web3-native
Business Upturn
5 days ago
- Business
- Business Upturn
Las Vegas Welcomes .BUNNI Launch from Rogue Bunnies and Unstoppable Domains at Bitcoin Vegas
Las Vegas, USA, May 28, 2025 (GLOBE NEWSWIRE) — At Bitcoin Vegas, Unstoppable Domains and Rogue Bunnies announced the official launch of .BUNNI, a new top-level domain (TLD) designed to fuse identity, creativity, and Web3 ownership with bold, feminine energy. Created in collaboration with Gatefold Labs, the project is the latest from Rogue Bunnies, the creator-first initiative founded by legacy Playmate and entrepreneur Victoria Fuller. The debut of .BUNNI signals a new era for digital self-expression — playful, powerful, and fully Web3-native. More than a domain, .BUNNI is an onchain identity layer that gives users total control: no renewal fees, full crypto utility, and access to messaging, websites, and group chat baked into the experience. .BUNNI is a direct extension of the Rogue Bunnies ethos, which began with the groundbreaking 'Rogue Bunnies' NFT collection. Not just an NFT collection, it's an entry into the Bunnies exclusive eco system and access into epic IRL events with the Mansion 2.0 experience. The project was designed to connect Playmates with fans while spotlighting women creating compelling content in the male dominated Web3 space. 'Rogue Bunnies is about connecting the globe to the most beautiful women on the blockchain,' said Victoria Fuller, founder of Rogue Bunnies and Gatefold Labs. 'With .BUNNI, we're taking that mission one step further — giving people a way to express who they are with beauty, energy, and ownership.' With over 70,000 NFTs minted, from the Gold Genesis Collection on Eth, the Ordinals on Bitcoin, to the Rogue Bunnies trading cards on Flow, The Rogue Bunnies are reimagining that spirit for a new generation, blending timeless glamour with the unstoppable momentum of Web3, decentralized finance, real-world membership experience, and global digital economies. For Unstoppable Domains, the launch marks another leap toward decentralized identity ownership. 'Digital identity should be as fun and fierce as the people building the future,' said Sandy Carter, COO of Unstoppable Domains. '.BUNNI is more than a domain — it's a cultural moment. We're thrilled to support this collaboration that champions creativity, ownership, and women-led innovation.' From to the possibilities are endless. Whether you're an artist, collector, or creator with main character energy, .BUNNI lets your name hit different — and stay yours forever. For more information or to claim your .BUNNI identity, visit .About Unstoppable Domains Launched in 2018, Unstoppable Domains is an ICANN-accredited registrar and leading digital identity platform dedicated to onboarding the world onto DNS and Web3. Unstoppable Domains provides Web3 domains minted on the blockchain, empowering individuals with full ownership and complete control over their digital identities, with no renewal fees. Users can replace lengthy alphanumeric crypto wallet addresses with easy-to-remember human-readable domain names, streamlining their interactions with apps, wallets, exchanges, and marketplaces. Recognized by Forbes as one of America's Best Startup Employers for four consecutive years—2022, 2023, 2024, and 2025—Unstoppable Domains has rapidly grown, boasting over 4.2 million registered domains. For more information, please visit: About Rogue Bunnies About Rogue Bunnies: Rogue Bunnies is an innovative project that utilizes blockchain technology to develop a decentralized platform for digital collectibles. Initiated by Victoria Fuller, the project aims to empower women and build a vibrant community of art aficionados and tech enthusiasts, evolving the legacy Playmate brand closer to the original vision of the late Hugh Hefner, offering an alternative collectable that also gives another level of engagement with the Bunnies Media Contact Rogue Bunnies Press Team [email protected]
The Sun
21-05-2025
- Business
- The Sun
Next wave of influencer marketing
AMONG the most definining shifts in 21st-century marketing is the rise of social media influencers (SMI). Over the past decade, influencer marketing has evolved from a niche tactic into a core component of digital strategy. Today, brand partnerships with SMI are growing by over 50% annually, underscoring their increasing value and impact. As we look ahead to 2025 and beyond, influencer marketing is entering a bold new phase – one that blends emerging technologies with human connection. What began as a social media trend is now a sophisticated driver of digital commerce. And what's coming next? It is nothing short of revolutionary. Enabling the next generation of smart influence Artificial intelligence (AI) has quietly become the backbone of modern influencer campaigns. In 2025, it will do far more than simply recommend hashtags or determine the best sharing times. It will power end-to-end campaign management. AI-driven platforms are reshaping influencer discovery and matchmaking. They go beyond vanity metrics, analysing tone of voice, creative execution, audience composition and historic campaign performance. This precision allows brands to uncover high-impact micro and nano-influencers who boast high engagement over sheer follower counts. We are also seeing the rise of virtual influencers – synthetic, AI-generated personas such as Lil Miquela or Imma. These avatars are programmable, consistent and free from human unpredictability. Brands can utilise them to deliver consistent messaging, interact in real time with followers and serve as brand ambassadors year-round. AI does not just automate, it learns. Predictive analytics now anticipate campaign fatigue, forecast return on investment and adapt content in real time to optimise engagement. Brands need to implement AI-driven platforms to identify influencers with true resonance, ensure authenticity and automate performance tracking. Web3, smart contracts, decentralised identities While AI maximises efficiency, Web3 changes ownership. Blockchain technologies, smart contracts and decentralised identities enable influencers and brands to partner in new, fairer and more transparent ways. Gone are the days of ambiguity around deliverables or delayed payments. Smart contracts implement campaign terms automatically, paying out when targets are met and monitoring rights usage. Influencers are also embracing Web3 by tokenising their personal brand. Non-fungible tokens (NFT) are emerging as new value exchanges, offering customers exclusive content, experiences or digital goods. Forward-thinking brands are experimenting NFT-based loyalty schemes or co-creating limited-edition drops with Web3-native creators. Decentralised identities further empower creators by allowing them to own their audiences, transferring reputation and influence across platforms without being tethered to any single algorithm or network. Web3 brings radical transparency and new monetisation models. Smart marketers will start integrating token-based activations and decentralised partnerships into their influencer playbooks. Engaging, participatory influence The metaverse is not a concept of the future, it is already here. As digital and real life intersect, influencer marketing is shifting away from 2D digital storytelling to 3D immersive storytelling. Influencers are now organising virtual fashion shows, product launches and question and answer sessions within platforms such as Instagram, Roblox and Fortnite. These environments are blurring the lines between entertainment, commerce and connection. Augmented reality and virtual reality are giving customers the ability to try on makeup, furniture or fashion via influencer recommendations, bridging inspiration with action. Influencers are designing digital wearables, selling them as NFT and integrating them into virtual worlds and games. Meanwhile, brands are investing in branded avatars, 3D showrooms and immersive storytelling to reach audiences where they live physically and virtually. Succeeding in the next era Brands must shift from thinking of influencers as amplifiers to seeing them as strategic collaborators embedded across platforms and experiences. Brands should diversify their creator ecosystem to include not only human influencers but also AI avatars, metaverse-native personalities and Web3 creators. Moreover, brands can experiment with tokenised engagement, such as using NFT, creator coins or decentralised platforms, to deepen loyalty and ownership. Additionally, they can design campaigns that span across platforms, from TikTok to metaverse environments, or through augmented reality glasses. As influence becomes decentralised, trust and belonging rather than reach will be the ultimate measure of success. We are entering a new chapter in marketing, one where AI refines strategy, Web3 redefines collaboration and immersive technologies reimagine how consumers engage. This is not just a moment of change, it is a complete redefinition of what it means to be influential. Brands that recognise this shift now – who build not just for visibility but for trust, belonging and innovation – will shape culture, not chase it. Dr Irfan Hameed is a senior lecturer at the School of Media and Communication, Faculty of Social Sciences and Leisure Management, Taylor's University. Comments: letters@
Fintech News ME
20-05-2025
- Business
- Fintech News ME
Klickl, WeBank and Goldford Group Partner to Drive Cross-Regional Fintech Innovation
Klickl, a regulated Web3 financial services provider, has signed a tripartite MoU with WeBank, a digital bank from Mainland China, and Goldford Group, an innovation-focused conglomerate in Hong Kong. The agreement sets out to create a cross-regional fintech innovation alliance connecting Mainland China, Hong Kong, and the Middle East. The MoU was signed during an official visit to Qatar by a delegation from Hong Kong and Mainland China, led by Hong Kong Chief Executive John Lee. This collaboration represents the first structured initiative linking fintech ecosystems across the Greater Bay Area and the Middle East. Klickl contributes its regulatory knowledge and experience in Web3 financial services within the Gulf region. WeBank provides technological expertise from Mainland China, while Goldford Group supports integration across Hong Kong's innovation landscape. The alliance will focus on several areas including the development of a blockchain and AI incubation platform, support for startup acceleration between Asia and the Middle East, delivery of next-generation financial services for cross-border applications, digital transformation support for traditional financial institutions, localisation of fintech solutions for Gulf markets, and the exploration of quantum technology for financial use cases. 'This partnership is more than symbolic, it is strategic,' said Michael Zhao, Founder and CEO of Klickl. 'As the only homegrown Web3 financial services provider in the region, we are proud to help bridge capital, compliance, and technology across three economic hubs. This alliance reflects not only our infrastructure readiness, but also the trust we've built with institutions across Asia and the Middle East.' Klickl is licensed by the Abu Dhabi Global Market (ADGM) under its Financial Services Permission (FSP) and holds Virtual Asset Service Provider (VASP) registration in the European Union. The firm provides Web3-native financial services including digital wallets (Klickl4U), institutional accounts (KlicklONE), payment infrastructure (KlicklPay), stablecoin services, asset custody, and trading infrastructure. It has also participated in official economic delegations to Malaysia, Poland, and Japan.
Forbes
24-04-2025
- Entertainment
- Forbes
Algeria Bets On Web3: How Lamina1 Is Powering The Next Generation Of African Creators
When the hype around Web3 and the metaverse cooled, many wrote off the entire category as another overfunded Silicon Valley fantasy. But in Algeria—far from the conference stages of San Francisco or Dubai—a very different story is playing out. There, a government-backed initiative is making a calculated bet on blockchain, immersive media, and creator-driven platforms. And at the center of it is Lamina1, the Layer 1 blockchain co-founded by author Neal Stephenson, whose 1992 novel Snow Crash coined the term 'metaverse.' Numidia Valley is focused on creating a infrastructure for education, gaming, entertainment, and IP ... More ownership in an economy that skipped many of the analog systems of the 20th century. The project, launched through a new initiative called Numidia Valley, offers a rare, concrete example of what some call 'Media 3.0.' Its focus is infrastructure — a foundation for education, gaming, entertainment, and IP ownership in an economy that skipped many of the analog systems of the 20th century. 'Algeria doesn't have the legacy infrastructure to overcome. It can leap directly into digital-native creative economies,' says Yasmina Kazitani, co-founder of Numidia Valley. 'And Lamina1 is the only platform we've found that truly centers creators.' Algeria has ambitious plans. With the youngest population in Africa and a strong pipeline of STEM talent—80% of whom are women, according to Kazitani—the country is investing in skills development, startup incubation, and digital IP exports. The Lamina1 partnership includes three pillars: deploying blockchain-based creative tools in universities, supporting local game development through Lamina1's platform, and launching fan engagement hubs like a digital clubhouse for Algeria's national soccer team. Rebecca Barkin, CEO of Lamina1. FEATURED | Frase ByForbes™ Unscramble The Anagram To Reveal The Phrase Pinpoint By Linkedin Guess The Category Queens By Linkedin Crown Each Region Crossclimb By Linkedin Unlock A Trivia Ladder These projects all live inside Spaces, Lamina1's flagship product is a of Web3-native YouTube-meets-Patreon for immersive content. Unlike centralized platforms, Spaces are creator-owned environments where distribution, community, and monetization are tightly integrated. Creators receive grants in Lamina1's native token (L1), which can be staked for yield, used to reward fans, or converted into stablecoin for production financing. Smart contracts handle royalty splits and real-time micropayments automatically. 'This is what YouTube might look like if it was owned by its creators—not Google,' says Rebecca Barkin, CEO of Lamina1. 'We're not here to chase trading volume. We're building infrastructure for immersive IP and community-driven storytelling.' That distinction is crucial. Lamina1 has avoided many of the traps that plagued early Web3 ventures: speculative tokenomics, play-to-earn gimmicks, and a narrow focus on DeFi. Instead, it positions itself as a creator-first stack for immersive entertainment, built by and for the people making 3D games, animated series, virtual concerts, and AI-generated films. AUSTIN, TEXAS - MARCH 16: Neal Stephenson speaks onstage at 'KEYNOTE: Neal Stephenson' during the ... More 2022 SXSW Conference and Festivals at Austin Convention Center on March 16, 2022 in Austin, Texas. (Photo by Amy E. Price/Getty Images for SXSW) When I spoke to Neal Stephenson earlier this week he was blunt about the stakes. 'If millions of people are going to spend time in the metaverse, they need a reason to be there. And that reason will be content—games, music, stories. We created Lamina1 to make sure those people can actually get paid.' For Algeria, the partnership is more than symbolic. It's a strategic move to build sovereign creative capacity using global infrastructure. Ministers Noureddine Ouadah (Startups) and Yacine Oualid (Vocational Education) are backing the project as part of a broader push to make Algeria a tech and culture hub for the African continent—linking startups, government, and international partners like Lamina1 in a long-term strategy. Lamina 1's CBO, Geraldine Pamphile, took the lead for the company after traveling to Algeria last December. 'Partnering with the Algerian government and Numidia Valley allows us to support a thriving ecosystem of creators, developers, and entrepreneurs who will shape the future of immersive digital experiences. We are excited to help bring these innovations to life and contribute to Algeria's vision for the future.' If it works, Algeria could become a template for digital development in regions often excluded from the first wave of Web2. And Lamina1, rather than chasing the next meme coin or metaverse land sale, may emerge as the backbone of a new kind of internet—one where creators, not platforms, hold the keys.
Associated Press
09-04-2025
- Business
- Associated Press
HexyDog Launches Vision for Blockchain-Powered Payments to Support Animal Welfare
LONDON, April 09, 2025 (GLOBE NEWSWIRE) -- HexyDog, a next-generation blockchain project focused on real-world adoption, has unveiled its upcoming decentralized payment ecosystem tailored to the pet care industry. Designed to support seamless, secure, and low-cost payments across pet shops, grooming salons, and veterinary clinics, the platform combines Web3 technology with a social impact mission. Currently in its presale phase, HexyDog is building a multi-chain ecosystem powered by the HEXY token, which aims to revolutionize how pet businesses process transactions. The project enables businesses to accept crypto payments, cut high processing fees, and engage with a growing base of tech-savvy pet owners who prefer decentralized solutions. A Blockchain Solution for the Pet Economy HexyDog is more than just a meme coin—it's a functional crypto utility tailored for the pet industry. It empowers merchants with: Instant, Borderless Payments: Say goodbye to third-party delays with direct, real-time settlements. Lower Transaction Fees: Reduce overhead compared to traditional credit cards and payment gateways. Immutable Ledger: Built-in blockchain security ensures transactions are tamper-proof and transparent. Growing Crypto Adoption: Pet brands can now connect with Web3-native consumers eager to transact in digital assets. Real-World Partnerships and Purpose HexyDog's blockchain ecosystem isn't just theoretical—it's designed for practical deployment. By partnering with pet businesses, HexyDog is building pathways for HEXY token utility beyond speculation. The project's roadmap includes smart contract integration for efficient transactions and listings on key centralized exchanges (CEX) to increase liquidity and adoption. The team is also developing an Ambassador Program to drive community involvement and outreach. Volunteers will be able to participate in advocacy, grassroots campaigns, and real-world animal welfare activities aligned with HexyDog's mission. Supporting Animal Welfare Aside from its blockchain payment project, HexyDog is also extremely committed to animal welfare. 5% of the presale proceeds will be donated directly to animal welfare groups, including shelters, rescue groups, and other groups that aim to improve the lives of animals. Impact on Animal Welfare This special commitment ensures that HexyDog is about more than just financial expansion. By investing part of presale crypto capital into promoting animal welfare, HexyDog unites investors and pet lovers around a good cause they can contribute to. Through this philanthropic business model, the project will be able to make a social impact while pushing adoption within the pet care space through cryptocurrencies. HexyDog Appeal Among Pet Lovers and Investors For investors, HexyDog offers the unique opportunity to be investor of a promising crypto presale project that combines blockchain technology with a growing market within the pet care industry. As it is aimed at efficient payment, social good, and developing market, HexyDog can be an excellent investment for whoever is ready to explore opportunities crypto space provides. This crypto presale provides early investors with the ability to purchase HEXY tokens at a discounted price, positioning them for appreciation when the whole project is live. With crypto adoption still on the rise, HexyDog will be perfectly positioned to be one of the leaders in the blockchain industry, and as an investment, it is a sound option. The Future of Pet Care Payments HexyDog is a great candidate to revolutionize blockchain industry by integrating it into pet market . HexyDog, through its blockchain solution, will offer faster, secure, and low-cost payments for businesses and consumers alike. By devoting 5% of presale funds to animal welfare, HexyDog also ensures that the project gives back to society in a positive way. As the use of cryptocurrencies keeps growing, HexyDog will be a leader in the pet care industry. It is a wonderful opportunity for pet businesses and investors to be part of an innovative project that will revolutionize the future of the industry while supporting a noble cause. About HexyDog HexyDog is a blockchain-based cryptocurrency project that merges decentralized finance with real-world pet care applications. The platform enables crypto-based payments in the pet industry, supported by a strong community, partnerships, and a social mission to fund animal welfare. Learn more or join the presale at Media Contact Details: Company Name: Hexydog Company website: Concern Person: Onur Akin Disclaimer: This press release is provided by Hexydog. The statements, views, and opinions expressed in this content are solely those of the content provider and do not necessarily reflect the views of this media platform or its publisher. We do not endorse, verify, or guarantee the accuracy, completeness, or reliability of any information presented. We do not guarantee any claims, statements, or promises made in this article. This content is for informational purposes only and should not be considered financial, investment, or trading in crypto and mining-related opportunities involves significant risks, including the potential loss of capital. It is possible to lose all your capital. These products may not be suitable for everyone, and you should ensure that you understand the risks involved. Seek independent advice if necessary. 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