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Business Upturn
08-05-2025
- Business
- Business Upturn
The Wedding Pie: WeddingSutra's study on why everyone, from MBAs, CAs, and Bollywood stars want their share
Wedding jobs are not just about planning. Right from creative professionals to those who know their way around paperwork are finding their niche here. MUMBAI, India , May 8, 2025 /PRNewswire/ — There was a time when the idea of a well-educated or professionally qualified individual making a career in weddings was unheard of. But fast-forward to 2025, and India's $75 billion wedding industry has become one of the most dynamic and competitive business sectors, attracting serious professionals, from MBAs and chartered accountants to engineers, designers, and Bollywood's biggest names. Take the wedding of businesswoman Seema Singh's daughter last month, where Shahid Kapoor performed on stage while Karan Johar and Sushmita Sen entertained as emcees. It wasn't just a star-studded affair — it was a meticulously orchestrated production with dozens of specialized businesses working behind the scenes, from catering and hospitality to design and decor, entertainment, content creation and social media agencies. Parthip Thyagarajan, co-founder and CEO of says the industry has evolved far beyond mandapwalas and florists. Today, the wedding ecosystem is a magnet for ambitious entrepreneurs, large-scale event management companies, and talent agencies. There are few formal barriers to entry, but the stakes are high — couples and families demand seamless execution and are looking for creative ideas at every step. Achint Nag, founder of Krayonz Entertainment, knows this firsthand. Two decades ago, he was organizing club nights and corporate conferences, with little thought of entering weddings. But in recent years, his company has expanded into the luxury wedding space, orchestrating destination weddings in Rajasthan's palace hotels and at luxury beach resorts across the world. Nag points out that every major corporate events firm now wants a slice of the wedding market, drawn by its high-margin opportunities and relationships with rich and famous Indian families. It's not just creative entrepreneurs making waves. Finance professionals, corporate strategists, and family business inheritors are stepping in to meet the demand. Neha and Darshan Shroff , co-founders of Momente Wedding Planners, left high-powered finance jobs in the UK to launch their business back home in India . Neha Shroff , a chartered accountant, says their success lies in combining creativity with business rigor. Destination weddings for 500 or more guests aren't just about beautiful setups — they require deep expertise in contracts, compliance, vendor management, and money movement, sometimes across hundreds of suppliers. Photography, design, and personalization have also exploded into specialized micro-industries. Hardik Gada , co-founder of SeventybyTwo Wedding Stories, comes from a family of photographers and graphic designers but carved his own cinematic, brand-driven niche in wedding photography. His wife, Rima, an MBA in finance, brought in the operational backbone to scale the business. Yogi Trivedi's Oragraphy, now an internationally recognized name, began when he rented a camera for a cousin's wedding — today, it's a powerhouse. In Kolkata , Studio13 founder Neha Jhunjhunwala crafts elaborate invites and stationery that serve as the storytelling blueprint for high-profile weddings . She says their work is no longer about 'just an invite' but about creating a visual and emotional signature for the entire celebration. 'Entrepreneurs are finding room to launch everything, from guest management apps and mobile spas to highly curated gifting solutions and live event experiences,' says Harshal Kothari , Founder of Rising Events. He adds: 'Hotel veterans who once competed for top hospitality jobs are now shifting into the wedding space, seeing it as an exciting, fast-moving industry with global appeal and premium clientele.' What makes weddings such an attractive business bet is that they are recession proof, and as was seen in 2020, pandemic proof. Even if the in-person guest list shortens, those who can do everything possible to ensure that elaborate invites and even food parcels and sweets reached the homes of those they wanted to seek blessing from. Once a destination is deemed wedding worthy, its fortunes change, explains Harshal Kothari : 'Wedding worthy means the destination ranks high on many counts — hospitality, good connectivity, availability of local vendors to meet infrastructure needs, and most importantly, luxury stays that speak volumes about the families of the bride and groom.' A combination of tradition and transformation, Indian weddings will always be built on strong cultural foundations — but they're also evolving, creating space for specialists across sectors, all converging to serve one of the most resilient consumer markets in the country. As Thyagarajan puts it, India's wedding ecosystem is no longer about just putting together a pretty event. It's a business where trust, innovation, and a deep understanding of 'return on experience' determine an entrepreneur's success. About WeddingSutra Founded in 2000, serves as the ultimate guide for couples and their families, connecting them with top-tier wedding planners, caterers, entertainers, photographers, makeup artists, decor designers, and more, to create truly unforgettable weddings. Photo: View original content to download multimedia: Disclaimer: The above press release comes to you under an arrangement with PR Newswire. Business Upturn takes no editorial responsibility for the same.
Business Standard
08-05-2025
- Business
- Business Standard
The Wedding Pie: WeddingSutra's study on why everyone, from MBAs, CAs, and Bollywood stars want their share
PRNewswire Mumbai (Maharashtra) [India], May 8: There was a time when the idea of a well-educated or professionally qualified individual making a career in weddings was unheard of. But fast-forward to 2025, and India's $75 billion wedding industry has become one of the most dynamic and competitive business sectors, attracting serious professionals, from MBAs and chartered accountants to engineers, designers, and Bollywood's biggest names. Take the wedding of businesswoman Seema Singh's daughter last month, where Shahid Kapoor performed on stage while Karan Johar and Sushmita Sen entertained as emcees. It wasn't just a star-studded affair -- it was a meticulously orchestrated production with dozens of specialized businesses working behind the scenes, from catering and hospitality to design and decor, entertainment, content creation and social media agencies. Parthip Thyagarajan, co-founder and CEO of says the industry has evolved far beyond mandapwalas and florists. Today, the wedding ecosystem is a magnet for ambitious entrepreneurs, large-scale event management companies, and talent agencies. There are few formal barriers to entry, but the stakes are high -- couples and families demand seamless execution and are looking for creative ideas at every step. Achint Nag, founder of Krayonz Entertainment, knows this firsthand. Two decades ago, he was organizing club nights and corporate conferences, with little thought of entering weddings. But in recent years, his company has expanded into the luxury wedding space, orchestrating destination weddings in Rajasthan's palace hotels and at luxury beach resorts across the world. Nag points out that every major corporate events firm now wants a slice of the wedding market, drawn by its high-margin opportunities and relationships with rich and famous Indian families. It's not just creative entrepreneurs making waves. Finance professionals, corporate strategists, and family business inheritors are stepping in to meet the demand. Neha and Darshan Shroff, co-founders of Momente Wedding Planners, left high-powered finance jobs in the UK to launch their business back home in India. Neha Shroff, a chartered accountant, says their success lies in combining creativity with business rigor. Destination weddings for 500 or more guests aren't just about beautiful setups -- they require deep expertise in contracts, compliance, vendor management, and money movement, sometimes across hundreds of suppliers. Photography, design, and personalization have also exploded into specialized micro-industries. Hardik Gada, co-founder of SeventybyTwo Wedding Stories, comes from a family of photographers and graphic designers but carved his own cinematic, brand-driven niche in wedding photography. His wife, Rima, an MBA in finance, brought in the operational backbone to scale the business. Yogi Trivedi's Oragraphy, now an internationally recognized name, began when he rented a camera for a cousin's wedding -- today, it's a powerhouse. In Kolkata, Studio13 founder Neha Jhunjhunwala crafts elaborate invites and stationery that serve as the storytelling blueprint for high-profile weddings. She says their work is no longer about 'just an invite' but about creating a visual and emotional signature for the entire celebration. "Entrepreneurs are finding room to launch everything, from guest management apps and mobile spas to highly curated gifting solutions and live event experiences," says Harshal Kothari, Founder of Rising Events. He adds: "Hotel veterans who once competed for top hospitality jobs are now shifting into the wedding space, seeing it as an exciting, fast-moving industry with global appeal and premium clientele." What makes weddings such an attractive business bet is that they are recession proof, and as was seen in 2020, pandemic proof. Even if the in-person guest list shortens, those who can do everything possible to ensure that elaborate invites and even food parcels and sweets reached the homes of those they wanted to seek blessing from. Once a destination is deemed wedding worthy, its fortunes change, explains Harshal Kothari: "Wedding worthy means the destination ranks high on many counts -- hospitality, good connectivity, availability of local vendors to meet infrastructure needs, and most importantly, luxury stays that speak volumes about the families of the bride and groom." A combination of tradition and transformation, Indian weddings will always be built on strong cultural foundations -- but they're also evolving, creating space for specialists across sectors, all converging to serve one of the most resilient consumer markets in the country. As Thyagarajan puts it, India's wedding ecosystem is no longer about just putting together a pretty event. It's a business where trust, innovation, and a deep understanding of 'return on experience' determine an entrepreneur's success. About WeddingSutra Founded in 2000, serves as the ultimate guide for couples and their families, connecting them with top-tier wedding planners, caterers, entertainers, photographers, makeup artists, decor designers, and more, to create truly unforgettable weddings. Photo:
Yahoo
28-03-2025
- Business
- Yahoo
WeddingSutra Favorites come together to divulge wedding market trends post #WedInIndia
MUMBAI, India , March 28, 2025 /PRNewswire/ -- Indian weddings have been a long tradition in India, celebrated for their grandioseness as well as the length and detail of these multi-day celebrations. There was a time when they had been viewed as extravagant and a show of wealth. In 2024, Prime Minister Narendra Modi turned his eye to destination weddings and appealed to NRIs as well as affluent Indians taking their baraats abroad, to instead explore newer locales in India for destination weddings. "The statements brought more attention to the multi-crore wedding industry with many now seriously looking at its larger economic impact, which would once have been brushed off as 'fluff', says Parthip Thyagarajan, CEO of "The 'Wed in India' movement is not just about logistical convenience. It is part of a broader shift fuelled by government initiatives to promote domestic tourism and tapping into a deeper desire among couples to reconnect with tradition and family roots," he adds. Weddings may be an all year affair but the peak season ends around end February or mid March every year. At the end of this peak season luxury wedding planners and influencers in the WeddingSutra network speak about how the market has evolved and new opportunities ahead. Rajasthan, Goa and Kerala have always been the top choices but some of India's locations that one wouldn't have considered a decade ago–Mahabalipuram and Pondicherry in Tamil Nadu and Dehradun in Uttarakhand–are prime examples. "They have ridden the wave of destination weddings to attract couples from across states and cultures," states Neha Seth Arora, cofounder of Saffron String. "Destinations like Kashmir, Hampi, and Rann of Kutch offer more than beauty—they promise immersive experiences. Hotel chains and Tourism boards should work with wedding planners and event curators to bring these venues to global audiences," she adds. Decor Experts Embrace the Movement "Earlier, a lot of our work involved replicating global trends, often with imported materials. Now, we are sourcing everything locally," shares Chetan Chouhan of Mokshiva Wedding & Events. "Our work with traditional craftsmen has not only enriched our designs but also created more opportunities for communities. When you see a guest admiring a hand-painted mural and then learn it was made by a local artist, it adds a layer of depth to the celebration," states Aakash Doshi, Founder, Zesst Events & Weddings. Photography Through a New Lens Photographers, too, are finding fresh inspiration. "Indian weddings have always been vibrant, but now, they are also deeply personal," says Rajesh Satankar, co-founder Knotting Bells. "One of my favourite assignments was a wedding in Rajasthan. The couple wanted their love for nature to reflect in their photos. We took portraits in a mustard field at sunrise, and those images felt timeless." "We're now doing more than just capturing moments. We're crafting visual stories that highlight the beauty of Indian culture and landscapes. Every frame is an opportunity to showcase not just the couple but the place they chose to celebrate their union," says Megha Israni of Israni Photography. Employment Opportunities and Women Entrepreneurs in Weddings Celebrating traditions, discovering new vibrant locations all adds to one thing – money being poured into destination wedding hotspots. "Every wedding generates employment for hundreds of people, from caterers and florists to local entertainers and transportation providers," says Chetan Chouhan Ekta Saigal Lulla of Weddings by ESL highlights the significant presence of women entrepreneurs in the wedding industry. She notes, "From local artisans to mehendi artists, makeup artists, clothes and décor designers, women form the backbone of this industry." The India Story "There is a desire to bring in 'The India Story' into everything- live experiences like ittar counters, block printing and bangle making at the Mehendi, to mandap decor, and regional Indian food at every function," says Anvi Thaker of The Creative Company. Abhirath Shah of ANS Weddings who recently organised a magnificent wedding in Vrindavan, states, "When you get married in India, your wedding isn't just another event. It becomes a living tapestry of tradition, love, and culture. Guests leave not just with memories but with a piece of India woven into their experience." Vithika Agarwal of Bengaluru based Divya Vithika Wedding Planners tells us how at destination weddings that she organises all over South India, they always team up with local businesses to offer guests a unique experience. "For a recent celebration in Coorg, we organised a coffee-tasting session with a local plantation. Guests also took home custom coffee blends as wedding favours." Concludes Abhirath Shah: "The 'Wed in India' movement has not only showcased the beauty of Indian destinations but has also reaffirmed the country's status as a global hub for luxury and celebration. It proves that when it comes to weddings, India offers not just venues but experiences that are deeply rooted in heritage, yet bursting with modern charm." About WeddingSutra Founded in 2000, serves as the ultimate guide for couples and their families, connecting them with top-tier wedding planners, caterers, entertainers, photographers, makeup artists, decor designers, and more, to create truly unforgettable weddings. Photo: View original content to download multimedia: Sign in to access your portfolio
