Latest news with #WestIndianManatee
Associated Press
28-04-2025
- Business
- Associated Press
LG's Innovative Solutions Support ‘Better Life for All' Earth Week and Beyond
ENGLEWOOD CLIFFS, N.J., April 28, 2025 /3BL/ - Community initiatives commemorating Earth Day 2025 across North America supported LG Electronics' 'Better Life for All' vision with activations bringing together employees, partners and local communities. Led by e-waste recycling drives in five states and a New York Times Square digital experience, Earth Day initiatives included LG employees building nesting boxes for local wildlife and planting trees on LG campuses, reinforcing the company's vision of driving positive change. 'Technology has the power to shape a better future, and at LG, we know it is our responsibility to help create a 'Better Life for All',' said LG Electronics North America President & CEO Chris Jung. 'Earth Day gives us an opportunity to show how technology, when paired with collaboration, can help tackle some of today's biggest challenges, from resource efficiency to wildlife rehabilitation. LG is always looking for new ways to use our people and technology to create positive change, not just on Earth Day, but year 'round.' To combat electronic waste and raise awareness about responsible technology disposal, LG hosted community-wide e-waste drives at its campuses in Englewood Cliffs, N.J.; Huntsville, Ala.; Clarksville, Tenn.; Lincolnshire, Ill.; Santa Clara, Calif.; and Toronto, Ontario, Canada; collecting and routing more than 3,500 pounds of outdated electronics for responsible recycling in partnership with LG's e-waste provider, ERI, the nation's largest recycler of e-waste. Part of LG's broader global circularity initiative, these electronics recycling events underscore LG's commitment to driving progress toward smarter waste solutions. During the month of April, over 3.7 million pounds of e-waste is being recycled through ERI. Through its nationwide, year-round electronics recycling program, LG aims to collect and responsibly recycle more than 50 million pounds of e-waste in 2025. Linked to its ongoing partnership with the National Wildlife Federation (NWF), LG employees across the country built nesting boxes designed to provide safe spaces for wildlife to raise their young, promote biodiversity and contribute to healthier ecosystems. Beyond community events, LG leveraged its tech platforms to inspire action on a broader scale. In May, LG will continue its Endangered Species Awareness Series on its iconic Times Square billboard, featuring a high-definition, 3D animated campaign spotlighting the West Indian Manatee. The visually stunning display, developed in partnership with the NWF, combines digital storytelling and immersive visuals to connect millions of people with critical conservation messages in an engaging format. LG has pledged $165,000 to-date to the NWF to support initiatives that protect wildlife and wild places. 'LG's commitment to conservation is inspiring, and its efforts to support biodiversity and raise awareness about vulnerable and endangered species demonstrate the power of collaboration in protecting our planet,' said Carey Stanton, Head of Innovation and Partnerships for National Wildlife Federation. 'By combining direct action with large-scale initiatives, LG is setting an example for how companies can make a meaningful impact.' These efforts also complement LG's partnership with NBC's The Americas, a 10-part nature documentary airing Sundays on NBC and streaming on Peacock. The series showcases the breathtaking landscapes and extraordinary wildlife of North and South America, emphasizing the importance of preserving these ecosystems for future generations. The partnership directly aligns with LG's goal to foster curiosity and appreciation through innovation in content and delivery. Also commemorating Earth Day, LG participated in the U.S. Environmental Protection Agency's 'Make Your Energy Choices Count' campaign. Now through May 17, LG is offering promotions on ENERGY STAR® certified appliances through retailers nationwide and making high-efficiency, tech-enhanced solutions more accessible to households nationwide. To learn more about LG's impact, visit ### About LG Electronics USA LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a smart life solutions company with annual global revenues of more than $60 billion. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems and vehicle components. LG is an 11-time ENERGY STAR® Partner of the Year. Media Contacts: LG Electronics North America John I. Taylor+1 202 719 3490 [email protected] LG Electronics USA Chris De Maria+1 908 548 4515 [email protected] Visit 3BL Media to see more multimedia and stories from LG Electronics USA
Associated Press
25-04-2025
- General
- Associated Press
Making Waves for Wildlife: Manatee Celebrated in NY Times Square
NEW YORK, April 25, 2025 /3BL/ - The latest animal in LG Electronics USA's 'Endangered Species Awareness' Series – the West Indian Manatee – was revealed during Earth Week 2025. A warm-water marine mammal native to the Gulf Coast, the West Indian Manatee is now showcased in stunning 3D video on LG's Times Square billboard in New York City. The display brings these gentle creatures, selected by community vote, to life through a vibrant anamorphic presentation, highlighting their beauty and the urgent need to protect their habitats. Launched in 2024 with the National Wildlife Federation, the series celebrates vulnerable wildlife from around the world while emphasizing the importance of environmental stewardship. The initiative complements LG's partnership with NBC's The Americas, a 10-part nature documentary exploring the majestic wildlife and ecosystems of North and South America, now airing Sundays at 8/7c on NBC and streaming next day on Peacock. The West Indian Manatee is listed as threatened under the Endangered Species Act and is protected by the Marine Mammal Protection Act. These animals rely on warm coastal waters and healthy seagrass beds for survival, yet they remain vulnerable due to factors such as pollution, habitat degradation, and other disruptions to their ecosystem. Previous species featured in LG's awareness series have included the snow leopard, bald eagle, sea lion, red wolf and monarch butterfly. 'At LG, we believe technology can be a powerful tool to inspire action and drive positive change. Through our Endangered Species Awareness Series, we aim to celebrate the beauty of vulnerable wildlife while raising awareness about the urgent need for conservation,' said Jeannie Lee, director of corporate marketing at LG Electronics USA. 'The West Indian Manatee represents the delicate balance of ecosystems that must be protected, and we're proud to use our platform to bring attention to their plight.' As part of its ongoing partnership with the National Wildlife Federation (NWF), LG has launched an educational initiative aimed at engaging K-12 students in conservation efforts. The program provides interactive content that underscores the critical role at-risk and endangered species play in ecosystems, along with actionable steps to protect biodiversity and habitat. Free, standards-aligned resources are available online for educators and students. Additionally, NWF has published a blog featuring insights into the West Indian Manatee, including unique facts about the species' behavior and ecological significance. Students and nature enthusiasts can also access an interactive quiz designed to deepen understanding of the manatee's role in marine ecosystems. LG's support for sustainability extends beyond the classroom through NWF's EcoSchools U.S. and EcoLeaders programs, which equip educators, students, and communities with tools to drive meaningful environmental action. To further these efforts, LG has pledged $165,000 to-date to NWF to inspire future conservationists and amplify initiatives protecting wildlife and wild places. In conjunction with the campaign, LG invites audiences to explore the watch kit for The Americas: The Gulf Coast, featuring the West Indian Manatee. The kit includes activities, animal facts and practical ways to contribute to conservation efforts. 'The National Wildlife Federation is focused on protecting species like the West Indian Manatee, whose survival depends on healthy coastal habitats and clean waterways,' said Collin O'Mara, president and CEO of the National Wildlife Federation. 'Collaborations like this support efforts to safeguard critical ecosystems, educate communities about biodiversity, and advance conservation solutions that address threats to wildlife and their habitat.' For more information on LG's sustainability initiatives and its commitment to protecting the planet, visit ### About LG Electronics USA LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a smart life solutions company with annual global revenues of more than $60 billion. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems and vehicle components. LG is an 11-time ENERGY STAR® Partner of the Year.
