Latest news with #WhistlerBarrelAgedBlendedMaltWhisky
Business Standard
7 days ago
- Business
- Business Standard
Piccadily Agro Industries relaunches Whistler Barrel Aged Blended Malt Whisky
Piccadily Agro Industries announce the relaunch of Whistler Barrel Aged Blended Malt Whisky, featuring an all-new, premium packaging and an enhanced premium blend that captures the spirit of craftsmanship and storytelling. Inspired by the rare and elusive Whistler Warbler,a vibrant songbird native to the region of Indri, the refreshed packaging reflects the whisky's premium ethos with a more modern, sophisticated design. It pays homage to the Whistler bird through intricate detailing and bold colour palettes that echo the bird's natural beauty, standing out on shelves while telling a story of heritage and harmony. The new Whistler expression offers a more layered and complex drinking experiencecrafted for today's evolving palate, yet grounded in traditional whisky-making excellence.
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Business Standard
7 days ago
- Business
- Business Standard
Piccadily Agro targets 1 mn cases of Whistler whisky in next three years
With its elevated blend and bold new identity, Whistler is poised to disrupt the mid-premium segment: Praveen Malviya, CEO - IMFL, Piccadily Agro Industries Limited Bengaluru Listen to This Article Piccadily Agro Industries, makers of the Indri brand of single malt, targets 1 million cases with the relaunch of Whistler Barrel Aged Blended Malt Whisky within the next three years. Praveen Malviya, CEO – IMFL, Piccadily Agro Industries Limited, said, 'With its elevated blend and bold new identity, Whistler is poised to disrupt the mid-premium segment. Our goal is ambitious — 1 million cases in the next three years — and we're confident Whistler will become a powerhouse brand that redefines what Indian blended malts can achieve.' The new variant will be available in 750 millilitres with 42.8 per cent
Business Upturn
7 days ago
- Business
- Business Upturn
Piccadily Agro Industries relaunches Whistler Barrel Aged Blended Malt Whisky with updated packaging and blend
Piccadily Agro Industries Limited has announced the relaunch of its Whistler Barrel Aged Blended Malt Whisky. The updated version features new packaging and a revised blend, designed to align with current consumer preferences while maintaining traditional production methods. The relaunched Whistler Whisky incorporates a blend of matured malt and grain spirits, aged in oak barrels. The updated formulation aims to provide a smoother and more refined profile. According to the company, the whisky is developed to meet the expectations of contemporary whisky consumers while staying rooted in established whisky-making practices. Advertisement The new packaging draws inspiration from the Whistler Warbler, a native bird of the Indri region. The design uses a modern visual approach with detailed elements and a bold color scheme to differentiate the product on retail shelves. The refreshed identity aims to reflect the product's origin and brand narrative. Whistler Barrel Aged Blended Malt Whisky is available in a 750 ml bottle with an alcohol by volume (ABV) of 42.8%. The retail price ranges between INR 1,500 and INR 7,500. The product is being distributed through premium retail outlets and on-trade venues throughout India. Piccadily Agro Industries has also indicated plans for international expansion in the near future.
