03-06-2025
Piccadily Agro Industries relaunches Whistler Barrel Aged Blended Malt Whisky with updated packaging and blend
Piccadily Agro Industries Limited has announced the relaunch of its Whistler Barrel Aged Blended Malt Whisky. The updated version features new packaging and a revised blend, designed to align with current consumer preferences while maintaining traditional production methods.
The relaunched Whistler Whisky incorporates a blend of matured malt and grain spirits, aged in oak barrels. The updated formulation aims to provide a smoother and more refined profile. According to the company, the whisky is developed to meet the expectations of contemporary whisky consumers while staying rooted in established whisky-making practices.
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The new packaging draws inspiration from the Whistler Warbler, a native bird of the Indri region. The design uses a modern visual approach with detailed elements and a bold color scheme to differentiate the product on retail shelves. The refreshed identity aims to reflect the product's origin and brand narrative.
Whistler Barrel Aged Blended Malt Whisky is available in a 750 ml bottle with an alcohol by volume (ABV) of 42.8%. The retail price ranges between INR 1,500 and INR 7,500. The product is being distributed through premium retail outlets and on-trade venues throughout India. Piccadily Agro Industries has also indicated plans for international expansion in the near future.
