Latest news with #WhitePeach
Time Out
7 days ago
- Entertainment
- Time Out
50 robots will descend upon Times Square to hand out free Liquid I.V. next week
We've used to seeing odd shenanigans throughout Times Square, from giant bronze lady statues to huge hot dog sculptures to fistfights between full-grown men dressed like Elmo. And next week, you can add roaming robots to the weird midtown mix. Yes, on Wednesday, June 4 at 4 pm Eastern, Liquid I.V. —the health-and-wellness company known for its sporty (and hangover-curing) hydration and electrolyte drink mixes—is hosting its first-ever robot-powered takeover, a first-of-its-kind partnership with Kiwibot that will see 50 autonomous robots taking to the streets of Times Square to promote the brand. A bit more involved than your usual midtown billboard, huh? The immersive experience will see the bots deliver free samples of Liquid I.V. in a variety of refreshing, fruity flavors (including Lemon Line, White Peach and Raspberry Lemonade) to otherwise unsuspecting Times Square pedestrians. (You know those tourists are about to be very confused.) Adding to the spectacle, the machines will also participate in a fully choreographed robot flash mob performance in Duffy Square. And at the peak of activation, a Times Square digital billboard will display a staged glitch effect syncing on beat with the robot movement and the brand's hydration message. The bots will capture the whole experiences in in real time with a mounted GoPro, offering sharable first-person content. If you miss out on the Times Square takeover, don't fret: The robots will also be roaming around various areas of Manhattan on Wednesday, including Soho, Flatiron, Union Square and Bryant Park
Yahoo
27-03-2025
- Business
- Yahoo
Takara Sake USA Announces Partnership With the San Francisco Giants Through 2028 Season
BERKELEY, Calif., March 27, 2025--(BUSINESS WIRE)--Takara Sake USA Inc. (Takara) has become an official sponsor of the San Francisco Giants, bringing together two powerhouses from the Bay Area. This marks Takara's second partnership with an MLB franchise, following its recent sponsorship announcement with the New York Mets. "As longtime neighbors from Berkeley, we are excited to be partnering with our hometown team," said Kaoru Hasumi, Takara's President and CEO. "The Giants are one of the oldest and most successful teams in baseball history and a great source of local pride. It is fantastic to join forces with another storied organization from the Bay Area, and we hope fans will enjoy the unique opportunity to try Japanese beverages at the premier venue that is Oracle Park." Erik Zmara, GM of Takara's U.S. sales division and Strategic Partnerships Manager, commented, "We are extremely proud to become part of the Giants family with the start of the 2025 season. With our brewery located nearby in Berkeley, the Giants are a natural fit for reaching sake fans old and new. We can't think of a better synergy than partnering with another deeply rooted Bay Area institution." While Takara's Berkeley brewery boasts a wide variety of premium sake, Takara will introduce instead two of their iconic beverages from Japan to Oracle Park to tie in with the Giants' "Sparkling Moments" social media campaign. MIO Sparkling Sake was the first of its kind when it was developed in 2012 by Sho Chiku Bai – Shirakabegura, Takara's craft brewery in Nada, Japan, and now occupies over 75% of the market share of sparkling sake in Japan. Takara CHU-HI is the ready-to-drink version of Japan's beloved "chu-hi," or "shochu highball" cocktail, a sparkling concoction typically made with shochu, fruit juice and club soda and popularized in Japan by Takara. The Lemon and White Peach flavors will be featured at the ballpark. Through Takara's website ( fans can plan a visit to their newly updated tasting room, sake museum, and gift shop in Berkeley or learn more about their history of sake brewing in the Bay Area and other products. About Takara Sake USA Inc. Established in 1983 in Berkeley, CA, Takara Sake USA Inc. is the nation's leading producer of award-winning premium sake, mirin, and plum wine. As industry pioneers, Takara has been Defining the Art of Sake Brewing for over forty years, laying the foundation for the growing category that sake is today in the U.S. Takara's portfolio includes products under the flagship Sho Chiku Bai brand, as well as HANA Flavored Sake, Takara Mirin, Kinsen Plum Wine and many more. Takara also supplies sake to food manufacturers, and exports sake to Asia, Europe, and South America. In addition, Takara Sake USA imports artisanal sake, shochu, and specialty products from its sister breweries and distilleries in Japan, including Sho Chiku Bai – Shirakabegura, the celebrated craft brewery in Nada. To learn more about Takara Sake USA Inc. and its products, please visit View source version on Contacts Erik Zmara, Strategic Partnerships ManagerEmail: erik@ Phone: 510-387-3555 Sign in to access your portfolio
