22-05-2025
- Entertainment
- The Herald Scotland
Brits admit avoiding intimacy because of body odour
With 52 per cent of women more afraid of personally developing smells in areas other than their underarms, more so than men (43 per cent).
Armpits (66 per cent), genitals (37 per cent) and feet (32 per cent) are the parts of the body they most commonly experience odour from.
And more than one in 10 (11 per cent) give nicknames to their body parts in a bid to mask the embarrassment.
(Image: Jack Hall/PinPep)
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The research was commissioned by Sure Whole Body Deodorant, which worked with TV personality and content creator Chris Taylor and Grime Gran aka Margie, who hit the streets to find out what the public call their regions of the body.
Chris said: 'I've been in my fair share of sweaty situations – and it definitely helps to break the tension by using a nickname.
'Having chatted to Londoners, it's clear we all get embarrassed when we don't feel fresh.'
Some of the sweeter nicknames people give their body parts include 'footsies' in the South for feet - (30 per cent) – compared to 'trotters' in the North (25 per cent).
Across the UK, 40 per cent will call their stomach their 'tummy', while 14 per cent are happy to refer to it as their 'food baby'.
But while 49 per cent use nicknames for a laugh, 30 per cent do so in a bid to feel more comfortable with their body.
And 32 per cent rely on alternative names to make the conversation less awkward.
Alice Duffill, for Sure Whole Body Deodorant, which uses odour adapt technology to help tackle various odour types found across the body, said: 'Our research shows Brits have a cheeky sense of humour when it comes to their own bodies.
'But these playful nicknames aren't just for fun as they also help people speak more confidently about their bodies.
'Our research found that nearly half of Brits admit to fearing B.O. as a result of sweating, so we're proud to launch a UK-first product to help Brits feel confident in their bodies.'
