09-06-2025
- Business
- Travel Daily News
VIVA Cruises partners with Widgety to enhance travel trade experience
VIVA Cruises partners with Widgety to boost trade sales, offering agents seamless access to its full cruise programme and global market expansion support.
In a bid to grow trade sales, European river cruise specialist VIVA Cruises, has partnered with Widgety, a leading technology platform designed for travel agents, OTAs and tour operators.
This partnership will make it easier and more accessible for the travel trade to book VIVA Cruises product by providing the trade with seamless access to the complete VIVA Cruises programme. This includes pricing, images and brochure content via API feeds to drive their websites and booking platforms.
The collaboration supports VIVA Cruises' strategic goal of substantially increasing market share of its global business from the UK, Ireland Australia, and New Zealand by December 2026.
Widgety is renowned for its innovative solutions that empower travel professionals with comprehensive and up-to-date travel content. By integrating VIVA Cruises' full programme into Widgety's platform, travel trade partners can now effortlessly access and promote VIVA Cruises' offerings, enhancing their ability to serve customers and grow their businesses.
Michelle Daniels, VIVA Cruises country manager for UK & Ireland, Australia and New Zealand said: 'We are delighted to partner with Widgety to offer our trade partners seamless access to the complete VIVA Cruises programme – including pricing, images, and brochure content. This collaboration further demonstrates our commitment to the travel trade and our dedication to becoming a trusted partner in river cruising.'
Damian Gevertz, director at Widgety, added: 'We are thrilled to be collaborating with VIVA Cruises and their team and we are confident that this unique brand will achieve great success. The VIVA feed has been upgraded and is now available in GBP, USD and EUR across all our products.'
By leveraging Widgety's technology, VIVA Cruises aims to provide an enhanced experience for travel professionals. The partnership is in addition to the VIVA Cruises programme being available on other platforms such as Traveltek, Dreamlake and Cabin Select, making it easier than ever to access and promote their unique river cruise offerings.
