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Huawei and Emirates Collaborate to Launch HarmonyOS 5 Smartwatch App, Ushering in a New Era of Seamless, Smart Travel
Huawei and Emirates Collaborate to Launch HarmonyOS 5 Smartwatch App, Ushering in a New Era of Seamless, Smart Travel

Syyaha

time4 days ago

  • Business
  • Syyaha

Huawei and Emirates Collaborate to Launch HarmonyOS 5 Smartwatch App, Ushering in a New Era of Seamless, Smart Travel

Riyadh, Saudi Arabia, May 29, 2025 — In a significant step towards redefining the digital travel experience, Huawei and Emirates have announced the global launch of Emirates' HarmonyOS 5 smartwatch app. The launch underscores the close collaboration between the tech giant and the world's largest international airline, reinforcing their shared commitment to innovation, customer-centric technology, and enhanced travel convenience, particularly for the Chinese market. Following the MoU renewal between both parties at the 2025 Arabian Travel Market (ATM) in Dubai, Emirates becomes one of the first global airline brands to integrate its services with Huawei's next-generation HarmonyOS 5 operating system. This move marks a pivotal milestone in the partnership between two global leaders, reflecting a shared ambition to elevate the travel experience through connected, intelligent solutions. The new Emirates HarmonyOS 5 smartwatch app is designed to make travel planning and in-flight services more intuitive. From real-time flight updates and itinerary overviews to mobile boarding pass, the app allows Huawei smartwatch users to seamlessly access Emirates services at a glance. Integrated directly into Huawei's device ecosystem, the app benefits from HarmonyOS 5 Services, delivering instant access, seamless cross-device continuity, and an AI-enhanced user experience — all without needing to open or download third-party applications. 'Partnering with Emirates is a testament to our commitment to revolutionizing the digital landscape,' said Mr. William Hu, Managing Director of the Consumer Business Group for Middle East and Africa Eco Development and Operation 'The launch of the Emirates smartwatch app on HarmonyOS 5 is a milestone in delivering smart, personalized, and immersive travel experiences. By combining Huawei's technological innovation with Emirates' premium customer service, we are redefining how users engage with global travel brands—right from their wrists.' 'Huawei's expertise in building seamless smart ecosystems enables Emirates to connect with travelers across key markets, particularly China, in powerful new ways,' added Orhan Abbas, Senior Vice President, Commercial Operations (Far East) at Emirates. 'With the new Emirates smartwatch app on HarmonyOS 5, we are enhancing real-time engagement and unlocking smarter, more personalized journeys for our customers, further strengthening our global reach and service excellence.' The collaboration also includes joint efforts to enhance and optimize the Emirates App on HUAWEI AppGallery to ensure improved performance and stability across all Huawei smart devices, co-promote key campaigns such as Emirates' upcoming route launches to Shenzhen and Hangzhou in July to amplify reach within the Chinese market, and develop co-created content and integrated marketing initiatives tailored to digitally savvy travelers across the MENA region and mainland China. Available now on Huawei smartwatches, the Emirates app serves as a seamless extension of the airline's digital services, offering a tailored experience built for convenience and real-time engagement. This launch marks yet another milestone in Emirates and Huawei's groundbreaking collaboration, reaffirming their commitment to future-forward travel experiences powered by AI, ecosystem synergy, and data-driven innovation.

HUAWEI AppGallery Expands AGC Footprint to Oman with First-Ever Omani Jackaroo King Tournament - Middle East Business News and Information
HUAWEI AppGallery Expands AGC Footprint to Oman with First-Ever Omani Jackaroo King Tournament - Middle East Business News and Information

Mid East Info

time23-05-2025

  • Business
  • Mid East Info

HUAWEI AppGallery Expands AGC Footprint to Oman with First-Ever Omani Jackaroo King Tournament - Middle East Business News and Information

HUAWEI AppGallery hosted the first-ever AppGallery Gamers Cup (AGC) – Jackaroo King Tournament event in Oman at the Huawei Authorized Experience Store in The Mall of Oman. The event drew a vibrant gaming community for an entertaining evening of competitive gameplay and exclusive prizes. The tournament, held on Friday, May 16 th , saw 16 of Oman's top players who had earned their place in the finals after intense online qualifier rounds competing in 8 teams. The final match drew a crowd both online and in person, with over 500 viewers watching live and more than 150 attendees at the venue. The winners competed for an exciting prize pool of Huawei's latest smartphones, cutting-edge gadgets, and exclusive in-game Jackaroo King rewards. The live audience enjoyed a festive atmosphere with free catering, giveaways, branded gifts, and interactive activities throughout the event. William Hu, Managing Director of Huawei Consumer Business Group, Middle East & Africa Eco-Development and Operation, shared his enthusiasm about the success of the tournament: 'We are proud to have brought the AGC experience to Oman for the first time in collaboration with Omantel, and we are thrilled by the passion and talent we witnessed from the local gaming community. This event is a testament to our commitment to growing the mobile gaming ecosystem across the region, and to offering meaningful engagement opportunities for gamers through AppGallery.' The Jackaroo King Tournament represents a new milestone in AppGallery's broader vision to foster innovation, empower game developers, and cultivate a vibrant gaming community across the Middle East and Africa. Through such initiatives, AppGallery offers a dynamic platform for top gaming talent while empowering developers to showcase their games, reach new audiences, and thrive within a growing ecosystem, reaffirming its commitment to enhancing the mobile gaming experience and driving the regional industry's long-term growth. About AppGallery – Top 3 App Marketplaces Globally: AppGallery is HUAWEI's official app distribution platform and it is a smart and innovative ecosystem that allows developers to create unique experiences for consumers. HUAWEI's unique HMS Core allows apps to be integrated across different devices, delivering more convenience and a smoother experience. HUAWEI's vision is to make AppGallery an open, innovative app distribution platform that is accessible to consumers, and at the same time, strictly protects users' privacy and security while providing them with a unique and smart experience. Being among the top 3 global app marketplaces, AppGallery offers a wide variety of global and local apps across 18 categories, including navigation & transport, news, social media, and others. AppGallery is available in more than 170 countries and regions with over 580 million monthly active users. HUAWEI has partnered with 6 million registered developers across the globe.

Petal Ads and AlUla renew partnership
Petal Ads and AlUla renew partnership

Broadcast Pro

time16-05-2025

  • Business
  • Broadcast Pro

Petal Ads and AlUla renew partnership

Petal Ads, Huawei's mobile-first digital advertising platform and AlUla have announced the renewal of their partnership, building on the momentum generated from last year's joint initiatives and successful collaborations. Following the streak of impactful campaigns through Petal Ads' capabilities and the successful onboarding of the Experience AlUla app on HUAWEI AppGallery, the collaboration will see […] Petal Ads, Huawei's mobile-first digital advertising platform and AlUla have announced the renewal of their partnership, building on the momentum generated from last year's joint initiatives and successful collaborations. Following the streak of impactful campaigns through Petal Ads' capabilities and the successful onboarding of the Experience AlUla app on HUAWEI AppGallery, the collaboration will see an expanded effort to strengthen AlUla's appeal within the Chinese market. The new Memorandum of Understanding (MoU) was signed by William Hu, Managing Director of the Consumer Business Group for Middle East and Africa Eco Development and Operation and Rami Al Moallim, Vice President of Destination Management and Marketing at the Royal Commission for AlUla, during the Arabian Travel Market (ATM) 2025 in Dubai. This MoU is a continuation of their shared commitment to showcase AlUla as a premier cultural and tourist destination, not just regionally but globally. As part of the renewed collaboration, Petal Ads will continue to be a key player in targeting Chinese travellers, leveraging Huawei's advertising ecosystem to promote AlUla's landscapes, cultural heritage, and historical significance. Captivating images of AlUla's majestic natural beauty will be introduced in HUAWEI Themes, providing users with an immersive digital experience, amplifying the destination's allure. Commenting on the renewed partnership, William Hu said: 'We are pleased to renew our partnership with the Royal Commission for AlUla and to contribute to the promotion of this stunning destination. Our cutting-edge advertising solutions and broad media reach across the Huawei ecosystem will help us effectively connect with Chinese tourists, encouraging them to explore AlUla's hidden treasures.' Rami Al Moallim added: 'We are excited to deepen our collaboration with Petal Ads to bring AlUla's breathtaking beauty to Chinese travellers. This partnership represents a major step forward in our efforts to introduce AlUla to the world as an iconic cultural destination, and we are confident that it will play a significant role in increasing the number of international visitors.' This renewed partnership signals a stronger, more targeted approach to driving sustainable tourism growth for AlUla. Through a combination of Huawei's innovative digital marketing strategies, the collaboration aims to boost AlUla's appeal to Chinese tourists and enhance the overall tourist experience. Showcasing AlUla's historical and natural landmarks, the partnership reinforces the importance of cross-border collaborations to elevate destinations on the global tourism stage.

RAKTDA, Huawei tie-up to drive innovative tourism marketing
RAKTDA, Huawei tie-up to drive innovative tourism marketing

Zawya

time29-04-2025

  • Business
  • Zawya

RAKTDA, Huawei tie-up to drive innovative tourism marketing

UAE - Ras Al Khaimah Tourism Development Authority (RAKTDA) and global technology giant Huawei have signed a memorandum of understanding (MoU) to elevate their strategic collaboration on the first day of Arabian Travel Market 2025 in Dubai. The agreement aims to accelerate innovation in tourism marketing, expand market reach — particularly in China — and deliver seamless, tech-enabled travel experiences for visitors to Ras Al Khaimah. The MoU outlines a shared vision to build a comprehensive and intelligent travel ecosystem in Ras Al Khaimah. Huawei will support the integration of smart solutions and its ecosystem of cutting-edge technologies, such as SkyTone for roaming, Petal Maps for tourist hotspots, AI Assistants for trip planning, and Huawei Share for content sharing —ensuring Huawei users enjoy seamless and personalised travel experiences. The MoU builds on a long-standing collaboration between RAKTDA and Huawei, forged through a series of campaigns that leveraged Huawei's digital platforms -- including Huawei AppGallery, Huawei Themes, and Petal Ads -- to showcase Ras Al Khaimah's diverse landscapes, rich heritage, and one-of-a-kind experiences to both Chinese and international audiences. This successful collaboration culminated with the Huawei AppGallery Gamers Cup held in Ras Al Khaimah in November 2024, which drew over 1,000 attendees and put Ras Al Khaimah on the map as a vibrant destination for youth and digital culture. Building on that momentum, the tournament returns in 2025 as a two-day Esports Carnival on May 2 and 3, set to deliver an even bigger spectacle. With proven synergy and aligned vision, formalising this collaboration through the MoU is a natural next step in scaling innovation, visibility, and shared growth. 'Our collaboration with Huawei has already transformed how we engage with one of our fastest growing source markets — China,' said Raki Phillips, CEO of RAKTDA. 'With this MoU, we are scaling this success across multiple dimensions—from technology integration and international marketing to content creation and immersive travel experiences.' William Hu, Managing Director, Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, highlights: 'Our partnership with Ras Al Khaimah embodies our joint commitment to excellence and innovation. Through initiatives like the AGC - RAK Esports Carnival 2025, we are proud to be aligning seamlessly with Ras Al Khaimah's vision of becoming a leading global hub for tourism and entertainment. Huawei's ecosystem offers the ultimate gateway to the Chinese market, facilitating greater engagement between Chinese businesses and the local market. This MoU underscores our dedication to transforming the tourism sector through cutting-edge digital solutions, creating exceptional experiences that will shape the future of tourism in Ras Al Khaimah and beyond." As part of the MoU, Huawei will position Ras Al Khaimah as a featured destination in its high-profile 'Travel X' campaign and co-release a dedicated 'Go To Ras Al Khaimah Route' in its flagship stores across China. The collaboration also includes influencer campaigns and joint content creation to amplify the Emirate's visibility. Huawei will utilise its Harmony ecosystem, including channels like Magazine Unlock, Huawei Feeds, The View, and Huawei Weather, to showcase Ras Al Khaimah's attractions to millions of users. Huawei and RAKTDA will also jointly host summits and product launches in Ras Al Khaimah, helping to spotlight the Emirate's status as a destination of the future and innovation hub. – TradeArabia News Service Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (

RAKTDA, Huawei tie-up to drive innovative tourism marketing
RAKTDA, Huawei tie-up to drive innovative tourism marketing

Trade Arabia

time28-04-2025

  • Business
  • Trade Arabia

RAKTDA, Huawei tie-up to drive innovative tourism marketing

Ras Al Khaimah Tourism Development Authority (RAKTDA) and global technology giant Huawei have signed a memorandum of understanding (MoU) to elevate their strategic collaboration on the first day of Arabian Travel Market 2025 in Dubai. The agreement aims to accelerate innovation in tourism marketing, expand market reach — particularly in China — and deliver seamless, tech-enabled travel experiences for visitors to Ras Al Khaimah. The MoU outlines a shared vision to build a comprehensive and intelligent travel ecosystem in Ras Al Khaimah. Huawei will support the integration of smart solutions and its ecosystem of cutting-edge technologies, such as SkyTone for roaming, Petal Maps for tourist hotspots, AI Assistants for trip planning, and Huawei Share for content sharing —ensuring Huawei users enjoy seamless and personalised travel experiences. The MoU builds on a long-standing collaboration between RAKTDA and Huawei, forged through a series of campaigns that leveraged Huawei's digital platforms -- including Huawei AppGallery, Huawei Themes, and Petal Ads -- to showcase Ras Al Khaimah's diverse landscapes, rich heritage, and one-of-a-kind experiences to both Chinese and international audiences. This successful collaboration culminated with the Huawei AppGallery Gamers Cup held in Ras Al Khaimah in November 2024, which drew over 1,000 attendees and put Ras Al Khaimah on the map as a vibrant destination for youth and digital culture. Building on that momentum, the tournament returns in 2025 as a two-day Esports Carnival on May 2 and 3, set to deliver an even bigger spectacle. With proven synergy and aligned vision, formalising this collaboration through the MoU is a natural next step in scaling innovation, visibility, and shared growth. 'Our collaboration with Huawei has already transformed how we engage with one of our fastest growing source markets — China,' said Raki Phillips, CEO of RAKTDA. 'With this MoU, we are scaling this success across multiple dimensions—from technology integration and international marketing to content creation and immersive travel experiences.' William Hu, Managing Director, Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, highlights: 'Our partnership with Ras Al Khaimah embodies our joint commitment to excellence and innovation. Through initiatives like the AGC - RAK Esports Carnival 2025, we are proud to be aligning seamlessly with Ras Al Khaimah's vision of becoming a leading global hub for tourism and entertainment. Huawei's ecosystem offers the ultimate gateway to the Chinese market, facilitating greater engagement between Chinese businesses and the local market. This MoU underscores our dedication to transforming the tourism sector through cutting-edge digital solutions, creating exceptional experiences that will shape the future of tourism in Ras Al Khaimah and beyond." As part of the MoU, Huawei will position Ras Al Khaimah as a featured destination in its high-profile 'Travel X' campaign and co-release a dedicated 'Go To Ras Al Khaimah Route' in its flagship stores across China. The collaboration also includes influencer campaigns and joint content creation to amplify the Emirate's visibility. Huawei will utilise its Harmony ecosystem, including channels like Magazine Unlock, Huawei Feeds, The View, and Huawei Weather, to showcase Ras Al Khaimah's attractions to millions of users.

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