Latest news with #WilliamMobley
Associated Press
10 hours ago
- Business
- Associated Press
FreeCast Debuts Broadcast-Enabled Streaming Television (BEST) For a New Media Era
ORLANDO, Fla.--(BUSINESS WIRE)--Jun 26, 2025-- FreeCast is unveiling a new offering for its programming partners that leverages cutting-edge advancements in both broadcast and streaming technologies. Known as Broadcast-Enabled Streaming Television or 'BEST' Channels, this initiative empowers content providers of all sizes to deliver a high-quality, unified viewing experience across both over-the-air and digital streaming platforms. While consumers have embraced streaming FAST channels, their growth has slowed as the market has become saturated. Meanwhile, the new broadcast standard, ATSC 3.0, has been underutilized despite its ability to integrate advanced features into free over-the-air channels. For local broadcast TV stations, diginets, FAST channel providers, and other small programmers, navigating the transition from traditional TV to a new era in media, embracing BEST Channels could be a compelling solution. The major broadcast networks and leading media companies have invested billions in building proprietary streaming platforms, often with mixed results, and many smaller content creators lack the resources to follow suit. For these programmers, a strategic technology partnership with FreeCast could be key to staying competitive as the media landscape continues to shift. FreeCast's recent expansion into the Caribbean market has showcased the power of its integrated broadcast and streaming solution. Now, the company is prepared to scale that success globally and domestically, offering an essential path forward for content providers seeking reach and relevance. FreeCast CEO William Mobley discussed the opportunity: 'The media industry has gotten expensive to compete in, and that's not good for anyone. One of our missions at FreeCast is to reduce some of those barriers. That's why we've invested in technology that other media businesses can easily plug in to. With BEST Channels, we've seen how this can work in a region dominated by small programmers, so now we're ready to take what we've learned and roll it out more widely, both in the United States and beyond.' View source version on CONTACT: [email protected] (407) 374-1607 KEYWORD: UNITED STATES NORTH AMERICA FLORIDA INDUSTRY KEYWORD: SOFTWARE MOBILE/WIRELESS NETWORKS ENTERTAINMENT HARDWARE CONSUMER ELECTRONICS TECHNOLOGY GENERAL ENTERTAINMENT TV AND RADIO PUBLIC RELATIONS/INVESTOR RELATIONS COMMUNICATIONS TELECOMMUNICATIONS SOURCE: FreeCast Copyright Business Wire 2025. PUB: 06/26/2025 06:00 AM/DISC: 06/26/2025 05:59 AM
Business Wire
10 hours ago
- Business
- Business Wire
FreeCast Debuts Broadcast-Enabled Streaming Television (BEST) For a New Media Era
ORLANDO, Fla.--(BUSINESS WIRE)--FreeCast is unveiling a new offering for its programming partners that leverages cutting-edge advancements in both broadcast and streaming technologies. Known as Broadcast-Enabled Streaming Television or 'BEST' Channels, this initiative empowers content providers of all sizes to deliver a high-quality, unified viewing experience across both over-the-air and digital streaming platforms. While consumers have embraced streaming FAST channels, their growth has slowed as the market has become saturated. Meanwhile, the new broadcast standard, ATSC 3.0, has been underutilized despite its ability to integrate advanced features into free over-the-air channels. For local broadcast TV stations, diginets, FAST channel providers, and other small programmers, navigating the transition from traditional TV to a new era in media, embracing BEST Channels could be a compelling solution. The major broadcast networks and leading media companies have invested billions in building proprietary streaming platforms, often with mixed results, and many smaller content creators lack the resources to follow suit. For these programmers, a strategic technology partnership with FreeCast could be key to staying competitive as the media landscape continues to shift. FreeCast's recent expansion into the Caribbean market has showcased the power of its integrated broadcast and streaming solution. Now, the company is prepared to scale that success globally and domestically, offering an essential path forward for content providers seeking reach and relevance. FreeCast CEO William Mobley discussed the opportunity: 'The media industry has gotten expensive to compete in, and that's not good for anyone. One of our missions at FreeCast is to reduce some of those barriers. That's why we've invested in technology that other media businesses can easily plug in to. With BEST Channels, we've seen how this can work in a region dominated by small programmers, so now we're ready to take what we've learned and roll it out more widely, both in the United States and beyond.'
Business Wire
12-06-2025
- Business
- Business Wire
FreeCast's Direct-to-Mobile Platform Empowers Global Telecoms to Compete with Smart TV Advertising Giants
ORLANDO, Fla.--(BUSINESS WIRE)--FreeCast is announcing its Direct-to-Mobile (D2M) entertainment software platform, a service designed to allow telecoms and ISPs across the globe to offer a monetizable video product without costly infrastructure and hardware investments. This will allow telecoms to tap into a new and fast-growing revenue stream that is currently dominated by smart TV platforms. This is achieved by converting OTA broadcast signals to HLS feeds and integrating them with streaming FAST channels within a single app, available on all internet connected devices, including TV hardware, smartphones, and other devices consumers across the globe already own and use. Designed with global ambitions, FreeCast's software platform utilizes multiple distribution technologies to reach the widest number of existing devices. While much of the developing world relies on traditional television broadcasts, FreeCast's service can be delivered via 5G mobile and home internet services, satellite internet, standard WiFi, or ATSC 3.0. This gives the service a near-zero deployment cost, because there's no need to invest in new infrastructure or distribute hardware. FreeCast's app and service are optimized and designed to work well, even on older and less expensive hardware, which is necessary for the service to be viable in developing countries. For telcos, ISPs, and large brands of all sizes, anywhere in the world, FreeCast's software platform offers a turn-key and monetizable video solution. From a single app on all devices, global consumers will be able to access their local TV channels, hundreds of free FAST channels, and on-demand content from ad-supported and paid sources. Because FreeCast shares ad revenue with its distribution and content partners, those partners can earn up to 25 or 50% of the ad revenue generated by their customers. Best of all, this is not limited to a single set-top box or other piece of hardware that must be provided, it captures viewing data and ad revenue from all devices the customer may use for video. FreeCast CEO William Mobley discussed the development of the software platform and the decision to target global partners in the telecom space: 'There's about 650 million smart TVs out there, but over 8 billion smartphones and other compatible mobile devices. So we recognized quickly, if you want scale, if you want to reach a large audience, globally, direct-to-mobile is the way to go. This platform is now a tremendous opportunity for consumers and for telecom firms across the world, and particularly in some of the more challenging markets, like the islands of the Caribbean, and other emerging markets.'
