15-05-2025
YouTube stars enter the cool world of coffee
YouTube stars James Marriott and Will 'Willne' Lenney have launched a chilled coffee into Sainsbury's stores nationwide after weeks of wild fan speculation among their ten million social media followers.
Marriott, 27, and Lenney, 29, who are popular for their irreverent product reviews and social commentary, are launching their iced coffee Rodd's across 300 UK Sainsbury's stores on May 1. The duo started work on the brand two years ago and, despite attempts to keep the project secret from their loyal fans, details leaked out.
Lenney said: 'We tried very much to keep it under wraps. We just had a landing page, what we thought was mysterious and they wouldn't really get it. Within about five minutes, they knew all three flavours and where it