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'Don't Want To Play Catch-Up At End Of Career': Coco Gauff Mindful Of Life After Tennis
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Gauff acknowledged that boardroom activities do not come as naturally to her as the sport does, but has demonstrated early intent in building a successful brand.
American tennis ace Coco Gauff is set to begin her quest for a maiden Wimbledon Grand Slam title at the SW19 with momentum on her side following her triumph at the French Open 2025.
The 22-year-old two-time Major winner managed to edge out Aryna Sabalenka to clinch the top women's honours at Roland Garros and will look to complete a channel slam in London.
Despite her young age, the American seems to have plans for life after tennis as she looks to diversify her portfolio to areas beyond the tennis court. Her association with big names, including UPS, Rolex and New Balance, give a glimpse into the business inclinations of the star, who looks to grow both on and off the court.
'I definitely didn't know how it would look like before I got to be, I guess, a star, feels weird to call myself that, but I definitely did want to expand outside of tennis. Always. Since I was young," she said ahead of the grass court grad slam event in the United Kingdom.
'It's definitely something that I want to start to step up for post-career. Kind of start building that process, which is why I wanted to do it early. Because I didn't want to feel like I was playing catch-up at the end of my career," she explained.
She acknowledged that boardroom activities do not come as naturally to her as the sport does, but has demonstrated early intent in building a successful brand.
'On the business side of things, it doesn't come as natural as tennis feels. I'm still learning, and I have a lot to learn about," the American revealed.
'I've debated different things and what paths I wanted to take when it came to just stimulating my brain outside of the court, because I always knew that once I finished high school that I needed to put my brain into something else," she continued.
Gauff, who is slated to begin her challenge for the SW19 crown against Dayana Yastremska, is said to be on good terms with business coach Emma Grede, who offers mentorship advice to small business owners.
'It's really cool to learn from someone like her. Whenever I feel like I'm ready to make that leap, I can definitely reach out to her for advice and things like that," the 21-year-old said.
'This will help me right now and definitely in the long term," Gauff signed-off.
First Published:
June 28, 2025, 16:04 IST
