Latest news with #WinWithHell

Time of India

Hell Energy Drink welcomes Shreyas Iyer as a face of the brand in India

HighlightsHell Energy Drink has announced celebrated Indian international cricketer Shreyas Iyer as the brand ambassador for India. Shreyas Iyer will be actively involved in the brand's communication strategy, focusing on engaging the evolving energy drink consumers in India. The partnership aims to enhance Hell Energy Drink's presence in India, aligning with Iyer's dynamic personality and athletic excellence. Hell Energy Drink , one of the energy drink brands in the world, has announced celebrated Indian international cricketer Shreyas Iyer as a face of the brand in India . As a face of the brand, Iyer will be active across communication touchpoint, with a focus on engaging India's evolving energy drink consumers. He will represent Hell Energy Drink and its range of products, as well as its ongoing biggest consumer campaign in India - #WinWithHell . With this partnership, Hell Energy Drink aims to further its India presence, aligning with Iyer's dynamic personality and athletic excellence , the company stated in a press release. Unnikannan Gangadharan , director, Hell-Energy Private, said, 'Iyer resonates strongly with our brand ethos. His determination, style and winning mindset make him an ideal face for Hell Energy Drink in India, especially, as we connect with consumers who are bold, ambitious, and energetic.' Iyer, said, 'I am thrilled to join Hell Energy Drink as face of the brand in India. As an athlete, I understand the importance of being energised and pushing your own limits and boundaries.'