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Tata Motors plans a premium push as competition intensifies in EV space
Tata Motors plans a premium push as competition intensifies in EV space

Mint

time16 hours ago

  • Automotive
  • Mint

Tata Motors plans a premium push as competition intensifies in EV space

Tata Motors Ltd, the country's first carmaker to enter the electric vehicles space with the launch of Tigor back in 2018, aims to bolster its presence in the premium EV segment while ensuring products across a full spectrum of price points amid intensifying competition. India's third-largest automaker by the number of cars sold launched the EV variant of its Harrier sports utility vehicle (SUV) on Tuesday at an ex-showroom price of ₹21.49 lakh. The launch of the new electric vehicle comes at a time when Tata Motors' lead in the electric vehicles segment is being aggressively challenged by MG Motor India, Mahindra & Mahindra (M&M) and Hyundai. Its market share in the EV space slumped to 55.4% in FY25, from 73.1% in FY24 and 84% in FY23. As many as 117,000 EV cars were sold in India in FY25. However, Shailesh Chandra, managing director at Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, noted that the company's key strength is its strategy to have a presence in each price point. Also Read: How Tata Motors plans to win back the market with its hatchbacks 'The right way to look at the market is to divide it into three segments based on pricing. Through our launches this year, we will have 2 cars each in the entry segment, mid segment and the high segment," Chandra told Mint in an interview. 'After Harrier and Sierra launches this year, we will go even further in the premium segment with more launches in upcoming years." Focus on volumes Sales of higher-priced cars result in an increase in the average selling price, which allows a company to have more revenue even if the volume declines. Mahindra & Mahindra had stated earlier that it is looking to dominate the market through leadership in revenue market share. During the January to March quarter, M&M garnered a 33.1% revenue share. However, Chandra says Tata Motors will not shift its focus to revenue market share and instead look to dominate volumes. 'While selling more luxury vehicles can help get more revenue share, whether you are a popular brand among the customers of the country is decided by the share in volumes," Chandra highlighted. But the car market has not given automakers many reasons to cheer in the last one year. During the last financial year, the growth in the passenger vehicle market was just 2%. Tata Motors sales in the year was at 556,263 units, 3% lower than in FY24. 'You have to try and excite a tepid car market through new launches," Chandra said. Market share, service challenges During April and May 2025, Tata Motors' share in the EV market fell to 38% with 9,043 units sold. Since late last year, it has faced pressure from Windsor EV of JSW MG Motor India, Creta EV of Hyundai Motor India and Mahindra electric SUVs BE 6 and XEV 9e. Shares of Tata Motors fell 1% on Tuesday to close at ₹704.30 apiece on the National Stock Exchange. The stock has fallen 5.5% during 2025 as against a 0.86% rise in Nifty Auto index. Also Read: Trump's tariffs push Indian exporters to redraw game plans While Tata Motors is trying to address the challenge by introducing new models in each price range, it is also addressing customers' complaints about the company's servicing capabilities. During a meeting with analysts in March, the management acknowledged that there was an issue with service capabilities. 'Management indicated that while most of its products are well positioned, there is a need to enhance the service capabilities of its outlets," analysts at Motilal Oswal Financial Services wrote in a 11 March note. 'Given the rise in its market share without a corresponding increase in servicing throughput, customers are now facing challenges in receiving timely service." Chandra also noted that the company's focus in the last one year has been on improving servicing capabilities. 'Our growth in the last few years in a few cities was more than anticipated, which led to some hotspots emerging where our service capabilities lagged. We have focused on increasing servicing bays at our service centers, adding more than 1,300 bays over the last one year," he said. EV offerings, premiumization plans In 2025, Tata Motors has been trying to increase the premium experience of its cars with refreshed launches of its hatchbacks Tiago and Altroz. To get growth back in the passenger vehicle market, it is expanding offerings in the electric vehicle space and premiumising its cheaper hatchback cars in the sub- ₹10 lakh range to attract more customers. Also Read: Fronx, Jimny drive Maruti's export boom to Japan amid home market slowdown "Refresh launches of Altroz and Tiago (launched in Q4) will help Tata Motors regain lost market share in hatches, while the launch of Sierra ICE and EV and Harrier EV may strengthen Utility Vehicle share," Jay Kale of Elara Capital wrote in a 14 May note.

MG Windsor Pro rejuvenates appeal of Windsor EV with new offerings. All the features detailed
MG Windsor Pro rejuvenates appeal of Windsor EV with new offerings. All the features detailed

Hindustan Times

time6 days ago

  • Automotive
  • Hindustan Times

MG Windsor Pro rejuvenates appeal of Windsor EV with new offerings. All the features detailed

View all Images MG Windsor Pro was launched as a long-range iteration of the Windsor EV, equipped with a bigger battery pack and a more feature-packed cabin. Check Offers MG Windsor Pro was launched a few weeks back as a long-range iteration of the MG Windsor EV, which has become a major player in the Indian electric passenger vehicle market. The electric vehicle was launched in two variant choices - Exclusive Pro and Essence Pro, which are priced at ₹ 17.24 lakh (ex-showroom) and ₹ 18.09 lakh (ex-showroom). Just like the Windsor, the MG Windsor Pro also comes with battery-as-a-subscription (Baas) choice. The MG Windsor Pro comes packing a bigger 52.9 kWh battery pack, as compared to the 38 kWh battery pack of the Windsor EV. The bigger battery pack of the Windsor Pro helps the electric propulsion system churn out 134 bhp peak power and 200 Nm of maximum torque, which is the same as the Windsor. However, owing to the bigger battery pack, the Windsor Pro promises up to 449 kilometres of range on a full charge, as compared to up to 332 kilometres of range offered by the Windsor. Also Read : Upcoming cars in India Apart from the bigger battery pack, there is a host of features inside the cabin of the Windsor Pro, which make the SUV distinctive from the Windsor EV. Here is a quick look at the features the MG Windsor Pro offers. MG Windsor Pro: Key features on offer At exterior, the MG Windsor Pro comes equipped with LED projector headlamps, LED daytime running lights, LED front positioning lamps, LED taillights, illuminated MG logo, turn indicators on ORVMs, flush door handles, glass antenna, chrome finish on window beltline, etc. It runs on 18-inch dual-tone machined alloy wheels. Inside the cabin, the Windsor Pro gets ventilated front seats, aero lounge 60:40 rear split seats, front and rear height-adjustable headrests, multi-colour LED ambient lights, rear AC vents, PM 2.5 filter, a large 15.6-inch touchscreen infotainment system with wireless Android Auto and Apple CarPlay connectivity paired with a nine-speaker Infinity audio system, Type A and Type C USB chargers, cruise control, smart entry system. It also features V2L (Vehicle to Load) and V2V (Vehicle to Vehicle) technology. On the safety features front, it gets six airbags, Electronic Stability Program (ESP), Hill Hold Assist (HHA), Hill Descent Control, Emergency Stop Signal (ESS), a 360-degree camera, Tyre Pressure Monitoring System, disc brakes on all four wheels, Electric Parking Brake, rain sensing wipers. The Level 2 ADAS suite is another major tech-enabled feature, which comprises Traffic Jam Assist (TJA), Vehicle Safe Stop, Adaptive Cruise Control (ACC), Bend Cruise Assistance (BCA), Lane Departure Warning (LDW), Lane Departure Prevention (LDP), Lane Keep Assist (LKA), Intelligent Headlamp Control (IHC), Front Collision Warning (FCW), Automatic Emergency Braking (AEB), Automatic Emergency Braking-Pedestrian (AEB-P), and Intelligent Hydraulic Braking Assistance (IHBA). Check out Upcoming EV Cars in India. First Published Date: 29 May 2025, 12:12 PM IST

MG Windsor Pro: What are the new changes?
MG Windsor Pro: What are the new changes?

Hindustan Times

time6 days ago

  • Automotive
  • Hindustan Times

MG Windsor Pro: What are the new changes?

The Windsor Pro is the new top-end variant of the Windsor EV. The Windsor Pro gets a larger with a claimed range of 449 km. The charging speed has been increased to 60 kW from 45 kW On a 7.4 kWh AC charger, the battery pack would take 9.5 hours, whereas the 38 kWh battery pack takes 7 hours. There is now an electric tailgate on offer. MG has also added ADAS to the Windsor Pro. The interior of the Windsor Pro gets beige theme instead of black. The Windsor Pro now comes with Vehicle 2 Load and Vehicle-to-Vehicle functionality There are new 19-inch alloy wheels on offer that are borrowed from the Hector. To check out the full review of the MG Windsor Pro Click Here

EVs can take their own sweet time. I'm more excited about hybrids—Kia, MG to Hyundai
EVs can take their own sweet time. I'm more excited about hybrids—Kia, MG to Hyundai

The Print

time25-05-2025

  • Automotive
  • The Print

EVs can take their own sweet time. I'm more excited about hybrids—Kia, MG to Hyundai

It is not without reason that Hyundai—and possibly Kia too—wants to bring its hybrid technology to India. Even MG Motor, whose Windsor EV is the best-selling electric vehicle in India, has said that it intends to introduce hybrid vehicles. They are just following Maruti Suzuki and Toyota, with the latter's Innova Hycross becoming India's most popular hybrid vehicle, sold as the Invicto by Maruti Suzuki. While there are various types of hybrids, much of the commentary pits them against battery electric vehicles (BEVs). In an evolving market, such as in India, this debate is a zero-sum game–as evident from a recent HSBC Global Research report on the Indian automotive industry. Hyundai India has announced that it will launch 26 new products by the end of FY2030. Besides enhancements, including of the Venue, the rollout will include new models as well. The new lineup will also include hybrid cars, Hyundai's first in India. This comes at a time when many automakers are struggling to grow in the current market. Even in China, the world's largest EV market, various Chinese carmakers, including BYD, are offering an improved line-up of hybrids, particularly plug-in hybrid electric vehicles or PHEVs. Carmaker XPeng, too, is entering the hybrid space now. Maruti Suzuki and Toyota have quite a few hybrids lined up for launch over the next 12-18 months, starting with a hybrid variant of the popular Fronx crossover. Also read: Is India ready for hybrid cars? This is what the government is up to Hybrids vs EVs If I were to buy a vehicle today for commuting in and around the NCR, I would pick a small EV. But that's only because I have a car charger at home and it's not too difficult to find EV charging stations in Delhi-NCR or in other major cities. But, as I recently wrote, it isn't always smooth sailing. The biggest advantage with an EV—beyond zero tailpipe emissions—is its running cost. Charging Windsor EV at home costs just over a rupee for every kilometre. At public charging stations, the cost goes up to Rs 2.5 per kilometre. A neighbour of mine is sold on hybrids–owning the hybrid versions of both Innova Hycross and Maruti Suzuki Grand Vitara. The Innova is a large vehicle, but with great fuel efficiency, its running cost, both within the city and on highways, is just Rs 4 per kilometre. The overall emissions from the car are also far lower than a petrol or diesel vehicle. And, as my neighbour never fails to tell me whenever he sees an electric vehicle, his self-charging hybrids hold a clear advantage over my EV, which requires five-six hours of charging at home. And therein lies the rub. Sure, improvements in battery technology allow for fast charging. Chinese battery manufacturer CATL recently announced that its latest battery can give over 500 kilometers of driving range with just five minutes of charging. It's awesome. But those batteries are not available in India yet, nor is the charging infrastructure. There is no shortage of chargers, including in small towns like Sirsa in Haryana, where EVs like Mahindra BE6 could be seen on the road. The issue, however, is the low charging speed. We neither have enough super-fast chargers in India nor do most EVs have the latest generation of batteries. Most Indians don't own more than one car, and many still do not buy an electric vehicle–barring some in urban centres. However, if you are bringing home a second car, especially with a dedicated parking spot available, buying an electric vehicle should be a no-brainer. For those buying their first vehicle, a hybrid car is the best choice–more than a CNG vehicle. Carmakers have realised this as well. So, while we wait for the arrival of Hyundai's electric vehicles, watch out for the hybrids in their future line-up. (Edited by Aamaan Alam Khan)

New MG Electric SUV Design Patent Leaked, Check Details
New MG Electric SUV Design Patent Leaked, Check Details

NDTV

time22-05-2025

  • Automotive
  • NDTV

New MG Electric SUV Design Patent Leaked, Check Details

JSW MG Motor India has been working on diversifying its electric vehicle lineup for quite some time now. Also, the brand's Windsor EV has garnered impressive sales volume and has emerged as one of the top-selling EVs in the Indian market. The brand has also launched the Windsor EV Pro with a larger battery pack and features. Apart from its current EV lineup, MG is also looking forward to diversifying its portfolio. Recently, a leaked patent image shows that the British auto major is working on a new electric SUV. MG electric SUV design patent leaked JSW MG Motor's parent company, SAIC Motor, has filed the design patent for its upcoming electric car. The patent images suggest that the upcoming electric vehicle is going to be an SUV and resembles an enlarged version of the MG S5. The electric SUV's design patent shows a larger brand logo in the front, gets sleeker LED headlights, LED DRLs, countered closed-off grille at the front, and the creased bumper design adds to the premium outlook. The rear part of the MG mid-size SUV is equipped with elements like connected wrap-around LED tail lights, an extended roof spoiler, a sporty rear bumper, and a windshield wiper at the rear. Also, the premium design components of the MG electric SUV include conventional door handles, large alloy wheels, large window area, larger rear doors, and stylish faux roof rails. MG electric SUV, side profile The new MG electric SUV is said to be a ground-up MG vehicle and will be based on the brand's Modular Scalable Platform (MSP), previously seen in the Cyberster, MG 4, and others. The powertrain specs have not been revealed yet, but the reports suggest that the mid-size SUV will rival with the likes of the Volkswagen ID4, Kia EV5, BYD Sealion 7, and the Tesla Model Y.

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