Latest news with #WithFeeling
Campaign ME
18-04-2025
- Entertainment
- Campaign ME
WithFeeling reveals immersive sonic identity for Riyadh FoodSphere
Dubai-based sonic branding agency WithFeeling has revealed details about the creation and implementation of the entire sonic identity for the Riyadh Oases Tahliya FoodSphere. Conducted as part of a collaboration between Riyadh Municipality and Riyadh Holding, the 11,000-square-metre immersive space is the first in a network of eight Oases across Riyadh, a city-wide initiative of free-to-access experiences and edutainment centres. With the Kingdom of Saudi Arabia leaning into sound as a fundamental part of brand identity, WithFeeling was called in. For creative cultural consultancy behind the development of the concept, &bouqu was selected, while photo and film production company, GOOD Stills also collaborated on the project. The WithFeeling team, led by Chief Music Officer and Co-Founder, Joe Dickinson, composed more than four hours of original music in total for the project, blending traditional Saudi motifs with contemporary sounds to carefully craft an emotive soundscape. With each zone of the FoodSphere featuring its own bespoke ambient composition to enhance the visitor experience, this was by no means an easy feat. Dickinson said, 'This project really pushed us to explore the length and breadth of services we can provide. Not only did we have to create a unique sonic identity to begin with, we then needed to weave this through every piece of music and every soundscape we created. Each themed zone within FoodSphere had its own very specific feel, so we really leaned into this when it came to composition. For example, in The Apiary zone – which tells the story of Saudi's long history with honey – we wanted the music to remain organic and natural to reflect nature and calm, so we kept it all acoustic, with Oud, Ney flute, and Rubab representing the instrumentation of the region.' He added, 'For The Oasis zone – where the deep roots of coffee in Saudi's history and culture are celebrated – we not only continued to use a rich blend of traditional Arabic instrumentation, but authentic field recordings from the Jazan region were taken to transport visitors' minds straight to the heart of the action. We also developed interactive hologram voiceovers, bringing authenticity to exhibits throughout FoodSphere, and produced and mixed soundtracks for the accompanying documentary and digital installations to ensure a seamless auditory journey.' Underpinning the entire portfolio of work, the composition of an official FoodSphere theme shaped the creative process from the get-go. A signature piece that would be instantly recognisable as the experience's own sonic brand, this formed the basis for all other audio and sound aspects throughout the immersive experience. Dickinson said, 'In line with Vision 2030, we're seeing so many Saudi organisations looking to build a strong, recognisable and lasting brand, and they are quickly becoming leading advocates in using sound as a tool to help do this.' He added, 'For us, particularly when working on cultural heritage projects such as FoodSphere, the importance of representation and authenticity can't be ignored. While an outside listener might only hear 'Arabic drums' in a piece of music, we understand that there is much more to it. Everything from whether it's the darbuka, riq, or daf, to the unique and identifiable rhythm it plays, will represent different regions within the Kingdom and tell a different story.' By integrating subtle nuances such as these into sonic brands that it creates, WithFeeling has been able to artfully weave in nods to Saudi heritage within many organisations' overall brand identity. It was this understanding of the Kingdom's unique, rich culture and history that saw the agency selected as the natural first choice for creating and implementing FoodSphere's audio elements. Leighla McGregor, Executive Producer of GOOD Stills New Project Division, said, 'WithFeeling are our go-to for music composition and audio production. Their deep understanding of Saudi's musical landscape, combined with their technical expertise in both traditional and spatial audio, consistently adds a unique richness to our projects. They know how to paint a space with sound in a way that beautifully complements our visual storytelling.' CREDITS Client: Riyadh Oases Tahliya FoodSphere Sonic branding agency: WithFeeling Creative cultural consultancy: &bouqu Production house: GOOD Stills
Yahoo
27-02-2025
- Entertainment
- Yahoo
Sarah Michelle Gellar posts Buffy inspired 'brave' tribute to Michelle Trachtenberg
Sarah Michelle Gellar has paid tribute to her Buffy The Vampire Slayer co-star Michelle Trachtenberg following her death at the age of 39. Gellar, who played Buffy, the older sister of Trachtenberg's character Dawn, posted photos alongside a modified quote taken from a scene in the popular 2000s US TV show, where Buffy tells her younger sister to 'be brave'. Gellar wrote on Instagram: 'Michelle, listen to me. Listen. I love you. I will always love you. The hardest thing in this world, is to live in it. I will be brave. I will live… for you.' Gellar's tribute was inspired by the musical episode Once More, With Feeling when Dawn tells Buffy the 'hardest thing in this world, is to live in it', after the slayer has confessed that she is feeling depressed after being resurrected from heaven in season six. She also shared images of her and Trachtenberg during the show and behind the scenes with the cast. READ MORE: Eggheads star Chris Hughes dies as BBC show pays tribute to 'great' quizzer READ MORE: Buffy The Vampire Slayer actress Michelle Trachtenberg dies aged 39 During the musical episode, Trachtenberg sang a duet What You Feel with a demon, and also was part of the songs Where Do We Go From Here?, and the end of Give Me Something To Sing About with Gellar. Trachtenberg was confirmed to have died after emergency medical services arrived at One Columbus Place, New York, following a call at about 8am on Wednesday, the city's police department said. Her death is not being treated as suspicious and the police said the medical examiner will determine the cause of her death. A representative for Trachtenberg told the PA news agency: 'It is with great sadness to confirm that Michelle has passed away. The family requests privacy for their loss. There are no further details at this time.' Fellow Buffy and Angel actress Charisma Carpenter has also paid tribute to Trachtenberg saying she left an 'undeniable impact' on fans of the supernatural series worldwide. Trachtenberg joined the fifth season of Buffy The Vampire Slayer as Buffy Summers' sister Dawn Summers after the departure of Carpenter – who moved on to continue playing vain cheerleader Cordelia Chase on spin-off show Angel. Carpenter wrote on Instagram on Thursday: 'I did not know Michelle as well as some of my other colleagues from Buffy, but it is never easy to see someone so young, bright, beautiful, and full of promise pass away. It's devastating, actually. 'I extend my deepest condolences to those who knew her better than I did — those who had the pleasure of working with her, those who loved her with all their might, her family, and her partner, whom I never met. I'm so sorry for your loss. 'I would be remiss not to acknowledge the undeniable impact she has had on the lives of her fans worldwide. She will live on through her performances and her love of storytelling forever. Rest easy, Michelle.' Born in 1985 in New York, Trachtenberg began her acting career at the age of three, appearing in adverts before landing roles on TV. She went on to secure a role in children's sitcom, The Adventures Of Pete & Pete, and in 1996's Harriet The Spy as an 11-year-old given to spying and concocting outrageous lies to embellish her journal. She was also known for playing Penny in the 1999 spy film, Inspector Gadget, Jenny in the 2004 movie, EuroTrip, 2005 sports comedy Ice Princess, 2009 teen comedy, 17 Again, alongside Zac Efron, and most recently she reprised her role in the second series of the Gossip Girl sequel. Looking for more from MyLondon? Subscribe to our daily newsletters here for the latest and greatest updates from across London.
