26-05-2025
India-Pakistan tensions spark rebranding of sweets
Days after Karachi Bakery in Hyderabad faced vandalism and 'anti-Pakistan' slogans over its perceived Pakistani namesake, confectioneries in Jaipur are now making headlines with their own response to heightened national sentiment.
Following the
Pahalgam terror attack
and Operation Sindoor, at least three sweet shops in Jaipur are rebranding products, including the iconic Mysore Pak, by replacing 'Pak' with 'Shree' across their traditional offerings.
What does Mysore Pak mean?
The sweet, Mysore Pak, gets its name from its origins in Karnataka's Mysore (now Mysuru) in the early 20th century. The term 'pak' (or 'paaka' in Kannada) refers to a cooking process, specifically yielding a sticky sugar syrup made by simmering sugar with water. The term is entirely unrelated to the country name Pakistan
Origin of Mysore Pak
Mysore Pak was first created in the kitchens of the Mysore Palace during the reign of Krishna Raja Wodeyar IV (1902-1940). A palace cook named Kakasura Madappa concocted a sweet from gram flour, ghee, and sugar. When asked its name, Madappa simply called it 'Mysuru Paka'
Call it Mysore Pak: there can be no other name
Great-grandson of the royal cook, who invented Mysore Pak
